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Social media policies

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  • 1. Social Media Policies Mandy Jenkins || Michael Roberts
  • 2. Rules Values Social Media Policy
  • 3. Valuesethics -- moral principles that govern apersons or groups behaviormorals -- a persons standards of behavioror beliefs concerning what is and is notacceptable for them to do
  • 4. Valuescredibility – the quality, capability, or powerto elicit belief; quality of being believed ortrustedbias – a preference or inclination, especiallyone that inhibits impartial judgment
  • 5. Avoid publishing anything, even in thesomewhat loosely guarded confines of Facebook,that compromises the integrity of the newsorganization, our coverage or the publicsperception of them as an independent, fairjournalist. -- Salem News (2010)
  • 6. Always abide by U.S. Community Publishing’sPrinciples of Ethical Conduct for Newsrooms.These Principles are centered on the followingthemes: •  By seeking and reporting the truth in a truthful way •  Serving the public interest •  Exercising fair play •  Maintaining independence •  Acting with integrity -- Arizona Republic
  • 7. When using social networks such asFacebook, Twitter, LinkedIn, etc., for reporting orfor our personal lives, we must protect ourprofessional integrity and remember:Washington Post journalists are alwaysWashington Post journalists. -- Washington Post
  • 8. Maintain credibility: Post journalists mustrefrain from writing, tweeting or posting anything— including photographs or video — that couldbe perceived as reflecting political, racial, sexist,religious or other bias or favoritism. -- Washington Post
  • 9. Elements of social media policy
  • 10. Rules Values Social Media Policy
  • 11. Elements of social media policy•  Definition of social media / social networking•  Company philosophy on social media•  Company versus private social mediachannels•  When / how identify yourself as companyemployee
  • 12. Elements of social media policy•  Promoting transparency•  Avoiding real or apparent conflicts of interest /bias•  Protocol for including links, link verification•  Breaking news guidelines: Should you breaknews on social media?
  • 13. Elements of social media policy•  Corrections policy•  Terms of service & copyright rules•  Expectations / goals for using social media•  Disciplinary action(s) for infractions
  • 14. Exercise: Social media scenarios
  • 15. Discussion(1) What is the problem the situation raises?(2) What could be included in a socialmedia policy to help avoid or offer guidanceon how to deal with the situation?

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