Planning & coaching content for multiple platforms

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Planning & coaching content for multiple platforms

  1. 1. Planning & Coaching Content for Multiple Platforms Michael Roberts
  2. 2. “Editing is one of the great inventions ofcivilization.” -- Jill Lepore, Harvard University American history professor
  3. 3. Exercise
  4. 4. Coaching and Planning Content for Multiple Media •  Standards & forms •  Coaching •  Continuous coverage
  5. 5. Performance Management Future improved performance Compensation, recognition Staff needs & Training & staff development Opportunities to Improve Staff skills, attitudes, behaviors Resources, including staff & equipment Organizational systems to manage the work Standards; “defined outcomes” Clear goalsPresent level of performance
  6. 6. Leading in a time of change1.  Establish a sense of urgency2.  Form a powerful guiding coalition3.  Create a vision4.  Communicate the vision5: Empower others to act on the vision6: Plan for and create short-term wins7: Consolidate improvements, produce more change8: Institutionalize new approaches
  7. 7. Navigating change Unfreeze Change Refreeze
  8. 8. Standards•  Describe expectations•  Convey core skills•  Focus energy and attention•  Improve communication•  Reinforce goals•  Provide coaching opportunities•  Create momentum•  Foster independence•  Encourage higher performance•  Enhance teamwork•  Reduce stress and conflict
  9. 9. SMART standards•  Specific: Frame a single observable outcome or behavior.•  Measurable: Describe success in measurable terms.•  Action-oriented: Use action verbs in clear descriptions of performance and workflow.•  Realistic: Attainable with existing skills, abilities or resources -- and related training.•  Time-dated: Deadline or frequency.
  10. 10. Standards
  11. 11. Form vs Mediumform (noun) -- the visible shape orconfiguration of something, arrangementof parts; shape.medium (noun) -- an agency or means ofdoing something.
  12. 12. Selecting multimedia medium Time: How much time to publication Resources: People, man hours, equipment Shelf life: Amount of effort vs return Interactivity: Opportunities for users to control what they see and hear
  13. 13. Slide showsTime: Quick to create & editResources: One person; easy to learnShelf life: Short or longInteractivity: Yes; easy & popular with users
  14. 14. VideoTime: Consuming (plan, shoot, edit)Resources: Extensive training; videographerShelf life: Short or longInteractivity: Very limited
  15. 15. FlashTime: Very time consumingResources: Considerable staff time; can requiretext, photos, video, graphicsShelf life: Should be longInteractivity: Extremely interactive
  16. 16. Exercise
  17. 17. Slide shows
  18. 18. Slide Show Stories
  19. 19. Slide show storyA slide show of between 12-20 images which tells a story.Each slide show story should have a sharp focus, whichoften means one main character, a specific event, or a cleartheme. The slide show story should be organized in a waythat allows the story to unfold in a logical manner through acombination of images and cutlines that convey a beginning,middle, and end. The story may move in chronological order,in blocks or chapters, or in any other clear structure. Cutlineswill usually consist of 25% photo ID material and 75%context, news or other information that tells the larger storyand builds understanding as the slide show progresses.Photographers and reporters building slide show storiesshould organize the photos in the slide show tool, write thecutlines in a Word document for editing and copy editing,then cut and paste the finished cutlines into the slide showfor final proofing prior to deadline.
  20. 20. CUTLINE 1: (Petri dish)Take a rare tour inside an anthrax lab. Northern Arizona University has theworlds largest collection of anthrax with about 2,000 strains. This photo showsgray colonies of Bacillus anthracis, the bacterium that causes anthrax.CUTLINE 1 REVISED: (Keim and vial)Professor Paul Keim of Northern Arizona University played a key role inanalyzing anthrax from the 2001 letter attacks, the worst biological attacks inU.S. history. Twenty-two people were infected and five died. Keim’s work madehis NAU laboratory one of the leading anthrax research centers in the world.Keim is moving to a new NAU lab in 2008 that will allow him to expand hisresearch on other dangerous germs. Keim is pictured here with a magnifiedphoto of a vial that contains a sample of spinal fluid taken from a Florida photoeditor who died of anthrax in the 2001 attacks.
  21. 21. Teens + discipline; military plans; teamwork.
  22. 22. Deer Valley High Schools Air Force JROTC program offersstudents a chance to learn military customs, discipline, leadershipskills and teamwork. This year 85 students enrolled in the electiveprogram, some with the goal of joining the military aftergraduation. The program can be demanding and not everyonemakes it to the end. Here cadets march in the Heart of ValorVeterans Day parade in Phoenix, including Jake Suss (front),Michael Campos (left), and Ethan McMannis (right).
  23. 23. Video story formsEvent Guide Profile Slice of life Man on the street
  24. 24. 5 Video Story FormsEvent: One-time event. Ongoing, recurring event.Guide: Tour. Orientation. Consumer or participantinformation. How-to.Profile: Person. Place. Organization.Slice of life: Sights and sounds, often of the familiar.Man on the street: Quotes and views from people.
  25. 25. Event videoPreparation: Date, time, expected highlights, cast ofcharacters. If a recurring event, consumer information.Structure: Chronological; beginning-middle-end.Content: Distinguishing visual and audio elements.Interviews with participants, main characters. Ifrecurring event, interviews provide consumerinformation.
  26. 26. Guide videoPreparation: Consumer or participant information;cast of characters; tour guide(s); expected highlights.Structure: Chronological. Or key elements in cleargroupings. Examples: Tour of candy factory thatfollows production line (chronology). Tour of restaurantthat looks at menu, setting and décor, people whowork there (grouped).Content: Knowledgeable tour guide(s) interviews.Distinguishing visual / audio elements.
  27. 27. Man on the street videoPreparation: Identify topic, single question, andidentity of group asked to respond.Structure: Introduce topic and question quickly, thenlet the comments follow. Generally start with the mostcompelling sound bite.Content: Multiple interviews generated with singleopen-ended question. Limit sound bites to 7-10seconds. Vary framing of each subject.
  28. 28. Blogs •  Aggregator •  Insider •  Commentator
  29. 29. BlogsBlogs are to supplement news stories, not replace them.A blog is a live, running narrative or commentary thatremixes content from original reporting, outside sources,observations, tidbits not worth a story, existing stories,multimedia and external websites. Blogs appear onlyonline. Blogs should be updated at least once daily.Blogs provide context and / or greater understanding ofa topic. As a live product, a blog offers the ability to reactto news or events in real time. Sometimes blogs breaknews that is quickly expanded and turned into a story.
  30. 30. BlogsAGGREGATOR: Blogs that emphasize aggregation areto be prime sources of news and information on a giventopic, trend or blend of traditional beats. The blog willmake connections and stitch together common threadswithin the topic. The blogger could link users to otherwebsites, as well as multimedia story forms such asvideos, slideshows and FLASH packages and socialmedia channels such as Twitter and Facebook.
  31. 31. BlogsINSIDER: Insider blogs emphasize stories or eventsbehind the scenes and around the news. Such blogsincorporate short items such as observations,anecdotes, quotes, photos, links to related content.Much of the material in this kind of blog comes off newsalready published in another form (i.e. stories; alternativestory forms; columns; photos; multimedia.) Posts maylook ahead and anticipate events. These could be agroup effort or single author with expertise in the topic.
  32. 32. BlogsCOMMENTATOR: Commentator blogs are an extensionof existing columnists, reviewers and editorial writers’work, and are meant to convey the views andpersonalities of the authors. Blog posts can be quickresponses to breaking news, follows to publishedcolumns, or other material that augments the authors’columns or reviews.
  33. 33. Social media •  Facebook posts •  Tweets •  Live tweets •  Comments / responses
  34. 34. Mobile •  Mobile web sites •  Apps •  Alerts •  • 
  35. 35. Cautionary taleThings to Do lists
  36. 36. Vistalance hosts a night of DrunkenDebauchery called, "Las Bandas Borrachas"which means, the drunken bands. All thebands from start to finish perform their setsmashed, wasted, blitzed, hammered,trashed, sloshed, drunk. The line-up includesMinus Blindfold, Roveen, Beyond the Now,Driven A.D. and Vrtra. So if sounds good toyou, come party.
  37. 37. Most of us avoid those telemarketing phonecalls but comedian, Jim Florentine loves them.His series of CDs, "Terrorizing Telemarketers"has audiences falling to their knees fromlaughing so hard from the real-lifeconversations that range from at-homeabortions to creating awkward situations. HisVH-1 hit, "The Metal Show" recently began itssecond season. Jim has also been seen onsuch shows as "Celebrity Apprentice" and"Jimmy Kimmel Live." You can count on agood time with Jim as your guide.
  38. 38. Things to doThe function of a Things to Do entry is to provideaccess to events and activities, and enoughbackground information to help users make achoice as consumers. The entry is not a review,nor an endorsement.
  39. 39. Things To Do entryThe function of a Things to Do entry is to provide access information to events and activities,and enough background information to help users make a choice as consumers. The entry isnot a review.Each entry consists of three fields:1: Event info: Event name, time, date, location, cost or ticket information2: Event description: Background and context on performers or events.3: Links: Hypertext links to related stories or other information on azcentral1: Event info: [Information fields template]2: Event description: The description field should run approximately 40-65 words, Thedescription consists of up to three basic elements of background information, in this order. (a.) Background: Background information that quickly identifies and conveys context on theevent, performer, or activity that will help a reader make an informed decision. Assume no priorknowledge. Be concise and specific. (b.) Connections: When appropriate, indicate any relevant sponsors, benefit recipients, orother connections that contribute to an understanding of the event. (c.) Guidance: When appropriate, additional information that can help a reader access, enjoy,participate or benefit from the event. This could include information on what to bring, how toregister or obtain tickets, how to prepare, etc.3: Links: Hypertext links to related stories, photos, video or other content on azcentral.
  40. 40. Shirley Peterson and FriendsHotel San Carlos202 N. Central Ave. Phoenix, AZ, 85004602-253-4121Saturday, 6:30 PM - 8:30 PMFree.Veteran jazz vocalist-pianist Shirley Peterson performs Saturdaynights in the Copper Door Restaurant, located in the historic SanCarlos Hotel in downtown Phoenix. Born in Cheyenne,Wyoming, Peterson has regularly performed in jazz clubs in NewYork City, Boston and Los Angeles. She lived and performed inMexico for several years, recorded a CD in California, andsettled in Phoenix.ON THE WEB:www.wallawallaplace.com
  41. 41. Directions & feedback (Coaching)
  42. 42. Directions1.  Tell the person specifically what is to be done.2.  Demonstrate or provide examples of what is to be done.3.  Check for understanding.4.  Observe and coach as they do what you have asked.5.  Praise progress.
  43. 43. Praise1.  Begin by telling the person you want to tell them how they are doing (in this case praise).2.  Do it immediately, as close to their strong performance as you can.3.  Tell the person what they did right – be specific.4.  Tell the person how you feel about what they did, in no uncertain terms, how it helps the organization, people in the organization.5.  Pause for a few moments to let them “feel” how good you feel.6.  Encourage them to do more of the same.7.  Shake hands or make good eye contact to make it clear you support their success.
  44. 44. Corrective feedback1.  Begin by telling the person you want to tell then how they are doing (in this case, a reprimand).2.  Do it immediately, as close to their poor performance as you can.3.  Tell the person what they did wrong – be specific.4.  Tell the person how you feel about what they did, in no uncertain terms, how it hurts the organization, how it makes it harder to achieve goals.5.  Pause for a few moments of uncomfortable silence to let them “feel” how you feel.6.  Remind them how much you value them.7.  Reaffirm that you think well of them, but not of their performance in this situation.
  45. 45. Exercise

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