Journalism Education & Define Good

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Journalism Education & Define Good

  1. 1. Define “good” in Journalism Education Michael Roberts, The Arizona Republic
  2. 2. Objectives today  Define “good” = standards + workflow  Standards and journalism education  How to frame clear standards  Emerging standards in multimedia
  3. 3. Define “good”
  4. 4. Newsroom managers • Goals • Standards • Work flow Journalism educators • Curriculum • Learning objectives • Best practices
  5. 5. Navigating change Unfreeze Change Refreeze
  6. 6. Leading in a time of change 1. Establish a sense of urgency 2. Form a powerful guiding coalition 3. Create a vision 4. Communicate the vision 5: Empower others to act on the vision 6: Plan for and create short-term wins 7: Consolidate improvements, produce more change 8: Institutionalize new approaches
  7. 7. Performance Management Future improved performance Compensation, recognition Staff needs & Training & staff development Opportunities to Improve Staff skills, attitudes, behaviors Resources, including staff & equipment Organizational systems to manage the work Standards; “defined outcomes” Clear goals Present level of performance
  8. 8. Standards • Describe expectations • Convey core skills • Focus energy and attention • Improve communication • Reinforce goals • Provide coaching opportunities • Create momentum • Foster independence • Encourage higher performance • Enhance teamwork • Reduce stress and conflict
  9. 9. Learning objectives • Describe expectations • Convey core skills • Focus energy and attention • Improve communication • Reinforce goals • Provide coaching opportunities • Create momentum • Foster independence • Encourage higher performance • Enhance teamwork • Reduce stress and conflict
  10. 10. SMART standards • Specific: Frame a single observable outcome or behavior. • Measurable: Describe success in measurable terms. • Action-oriented: Use action verbs in clear descriptions of performance and workflow. • Realistic: Attainable with existing skills, abilities or resources -- and related training. • Time-dated: Deadline or frequency.
  11. 11. Slide show story A slide show of between 12-20 images which tells a story. Each slide show story should have a sharp focus, which often means one main character, a specific event, or a clear theme. The slide show story should be organized in a way that allows the story to unfold in a logical manner through a combination of images and cutlines that convey a beginning, middle, and end. The story may move in chronological order, in blocks or chapters, or in any other clear structure. Cutlines will usually consist of 25% photo ID material and 75% context, news or other information that tells the larger story and builds understanding as the slide show progresses. Photographers and reporters building slide show stories should organize the photos in the slide show tool, write the cutlines in a Word document for editing and copy editing, then cut and paste the finished cutlines into the slide show for final proofing prior to deadline.
  12. 12. Needs = Learning objectives =
  13. 13. Overheard… “Our photographers need to learn how to get better interviews into our video.” “Reporters should file a series of short online posts -- quickly -- rather than take the time for one complete story.”
  14. 14. Overheard… “Our online producers also need to be copy editors on breaking news.” “We want slide shows to be more than just big galleries of images. We want storytelling.”
  15. 15. Examples: Define “good”
  16. 16. Inverted Pyramid Wine Glass Summary of entire story Most important information Begins at the end Segues to start Next most important Less important Block Start Next Less important Next Next Overview / Central point Next Least important Next Next Sub-point 1 Ending / Sub-point 2 Kicker Sub-point 3 Summary
  17. 17. Shirley Peterson and Friends Hotel San Carlos 202 N. Central Ave. Phoenix, AZ, 85004 602-253-4121 Saturday, 6:30 PM - 8:30 PM Free. Veteran jazz vocalist-pianist Shirley Peterson performs Saturday nights in the Copper Door Restaurant, located in the historic San Carlos Hotel in downtown Phoenix. Born in Cheyenne, Wyoming, Peterson has regularly performed in jazz clubs in New York City, Boston and Los Angeles. She lived and performed in Mexico for several years, recorded a CD in California, and settled in Phoenix. ON THE WEB: www.wallawallaplace.com
  18. 18. Things To Do entry The function of a Things to Do entry is to provide access information to events and activities, and enough background information to help users make a choice as consumers. The entry is not a review. Each entry consists of three fields: 1: Event info: Event name, time, date, location, cost or ticket information 2: Event description: Background and context on performers or events. 3: Links: Hypertext links to related stories or other information on azcentral 1: Event info: [Information fields template] 2: Event description: The description field should run approximately 40-65 words, The description consists of up to three basic elements of background information, in this order. (a.) Background: Background information that quickly identifies and conveys context on the event, performer, or activity that will help a reader make an informed decision. Assume no prior knowledge. Be concise and specific. (b.) Connections: When appropriate, indicate any relevant sponsors, benefit recipients, or other connections that contribute to an understanding of the event. (c.) Guidance: When appropriate, additional information that can help a reader access, enjoy, participate or benefit from the event. This could include information on what to bring, how to register or obtain tickets, how to prepare, etc. 3: Links: Hypertext links to related stories, photos, video or other content on azcentral.
  19. 19. Slide shows
  20. 20. Slide show story A slide show of between 12-20 images which tells a story. Each slide show story should have a sharp focus, which often means one main character, a specific event, or a clear theme. The slide show story should be organized in a way that allows the story to unfold in a logical manner through a combination of images and cutlines that convey a beginning, middle, and end. The story may move in chronological order, in blocks or chapters, or in any other clear structure. Cutlines will usually consist of 25% photo ID material and 75% context, news or other information that tells the larger story and builds understanding as the slide show progresses. Photographers and reporters building slide show stories should organize the photos in the slide show tool, write the cutlines in a Word document for editing and copy editing, then cut and paste the finished cutlines into the slide show for final proofing prior to deadline.
  21. 21. CUTLINE 1: (Petri dish) Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largest collection of anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis, the bacterium that causes anthrax. CUTLINE 1 REVISED: (Keim and vial) Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the 2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infected and five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers in the world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research on other dangerous germs. Keim is pictured here with a magnified photo of a vial that contains a sample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.
  22. 22. Teens + discipline; military plans; teamwork.
  23. 23. Deer Valley High School's Air Force JROTC program offers students a chance to learn military customs, discipline, leadership skills and teamwork. This year 85 students enrolled in the elective program, some with the goal of joining the military after graduation. The program can be demanding and not everyone makes it to the end. Here cadets march in the Heart of Valor Veterans Day parade in Phoenix, including Jake Suss (front), Michael Campos (left), and Ethan McMannis (right).
  24. 24. Play
  25. 25. Video
  26. 26. Video story forms Event Guide Profile Slice of life Man on the street
  27. 27. 5 Video Story Forms Event: One-time event. Ongoing, recurring event. Guide: Tour. Orientation. Consumer or participant information. How-to. Profile: Person. Place. Organization. Slice of life: Sights and sounds, often of the familiar. Man on the street: Quotes and views from people.
  28. 28. Story rotation
  29. 29. Community story rotation Mainphoto package No. 2 story 11:30 a.m. 9a.m. 4 p.m. Noon 3pm Lead story 9a.m. No. 3 story Noon 9a.m. 3pm Noon 3pm
  30. 30. Home page pitches Home page pitches Weekly 2 main art packages, story, photo, slideshow / video, data Daily 9 a.m. 2 p.m. Breaking news
  31. 31. Morning Morning Advance News Post Update Update Print Story 1-2 graphs Story (A) Story (A) Story (B) Photo Photo (new lede) Video Photos Photos Photos Alt story form Slide show Slide show Alt story form Video Video Online links Blog Blog Poll results Alt story form Alt story form Link set Link set Live feed Live feed Guestbook Guestbook Poll Poll
  32. 32. www.slideshare.net/michael.roberts

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