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Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
Wordpress podcamp2011
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Wordpress podcamp2011

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WordPress is not only a great blogging platform, the ability to create custom templates has made CMS platforms like WordPress the best way to get an entire professional looking website up and …

WordPress is not only a great blogging platform, the ability to create custom templates has made CMS platforms like WordPress the best way to get an entire professional looking website up and running.

In this discussion we’ll review several key areas that one should pay special attention. Including permalinks, plugins, SEO, web hosting concerns, Apache vs. IIS, etc. We’ll also take a look at some best practices.

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Transcript

  • 1. Take the Bull by the Horns<br />Transitioning your website to WordPress<br />@rossimichael<br />
  • 2. Agenda<br />Some Background Information<br />Technical Considerations<br />Themes<br />SEO<br />Useful Plugins<br />Getting Help<br />Q/A<br />
  • 3. DISCLAIMER(S)<br />
  • 4. About WordPress.ORG<br />“WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.”source:wordpress.org<br />Open source, community-driven CMS platform<br />Created in 2003 but still relevant @ #pcto2011. Even better now!<br />Latest stable release 3.1 (Feb. 2011)<br />Standalone software installation – not to be confused with WordPress.COM blogging service<br />
  • 5. WordPress EMPOWERS Business Owners and Personal Brands<br />Sky’s the limit! A WordPress installation is more than just a blogging platform<br />Create full-fledged websites<br />No Ads! (WordPress.COM requires premium acct)<br />No 3gb storage constraints (beyond your hosting limit) – you’re NOT limited to amount of pictures and content<br />Branded with your own domain name<br />Same easy to use authoring tool<br />
  • 6. WordPress EMPOWERS Business Owners<br />
  • 7. Agenda<br />Some Background Information<br />Technical Considerations<br />Themes<br />SEO<br />Useful Plugins<br />Getting Help<br />Q/A<br />
  • 8. Prerequisites<br />Find the right hosting company – the right hosting company will handle the rest<br />Unix/Linux preferred over Windows for flexibility<br />Minimum PHP 4.3 - PHP 5 preferred with GD2 Graphics Library support<br />Minimum MySQL database 4.1.2<br />
  • 9. Prerequisites<br />Support for URL rewriting - Permalinks <br />Unix (Apache web server) - mod_rewrite module<br />Windows (IIS web server) - URL rewrite module<br />Difference between this…not very descriptivehttp://www.blogname.com/?p=123<br />And this…very searchable!<br />
  • 10. Agenda<br />Some Background Information<br />Technical Considerations<br />Themes<br />SEO<br />Useful Plugins<br />Getting Help<br />Q/A<br />
  • 11. Themes<br />Custom website templates for your blog or website<br />1300+ different themes available for download<br />Many free open-source themes (http://wordpress.org/extend/themes/about/)<br />Commercial themes<br />Pagelines<br />Genesis<br />Custom designed theme<br />
  • 12. Agenda<br />Some Background Information<br />Technical Considerations<br />Themes<br />SEO<br />Useful Plugins<br />Getting Help<br />Q/A<br />
  • 13. Search Engine Optimization (SEO)<br />Process of improving the visibility of your website or blog online<br />Natural or organic means – not paid search (ppc)<br />Done through building reputation/brand awareness<br />Optimizing your blog or website:<br />Good, descriptive blog or page titles - very important<br />Make use of categories and tags with rich keywords<br />The SEO plugin is not a substitute for an SEO pro<br />
  • 14. Search Engine Optimization (SEO)<br />“pretty permalinks” vs. WordPress default<br />
  • 15. Agenda<br />Some Background Information<br />Technical Considerations<br />Themes<br />SEO<br />Useful Plugins<br />Getting Help<br />Q/A<br />
  • 16. Useful Plugins<br />Plugins extend WordPress <br />from contact forms to Twitter integration<br />13,276 available (http://wordpress.org/extend/plugins/)<br />Installed through WordPress administration console<br />I Always (almost)<br />WordPress Importer<br />Breadcrumb NAVXT<br />Excludes Page from Menu<br />WordPress SEO – not a substitute for an SEO pro<br />NextGEN Gallery (requires GD2 PHP library)<br />WP Super Cache<br />
  • 17. Agenda<br />Some Background Information<br />Technical Considerations<br />Themes<br />SEO<br />Useful Plugins<br />Getting Help<br />Q/A<br />
  • 18. Where to get Help<br />WordPress Forum – http://wordpress.org/support/<br />Google<br />
  • 19. Q/A<br />Michael Rossi@rossimichaelFindability Solutions, Inc.<br />http://www.findabilitysolutions.com<br />

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