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Wordpress podcamp2011

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WordPress is not only a great blogging platform, the ability to create custom templates has made CMS platforms like WordPress the best way to get an entire professional looking website up and ...

WordPress is not only a great blogging platform, the ability to create custom templates has made CMS platforms like WordPress the best way to get an entire professional looking website up and running.

In this discussion we’ll review several key areas that one should pay special attention. Including permalinks, plugins, SEO, web hosting concerns, Apache vs. IIS, etc. We’ll also take a look at some best practices.

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Wordpress podcamp2011 Wordpress podcamp2011 Presentation Transcript

  • Take the Bull by the Horns
    Transitioning your website to WordPress
    @rossimichael
  • Agenda
    Some Background Information
    Technical Considerations
    Themes
    SEO
    Useful Plugins
    Getting Help
    Q/A
  • DISCLAIMER(S)
  • About WordPress.ORG
    “WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.”source:wordpress.org
    Open source, community-driven CMS platform
    Created in 2003 but still relevant @ #pcto2011. Even better now!
    Latest stable release 3.1 (Feb. 2011)
    Standalone software installation – not to be confused with WordPress.COM blogging service
  • WordPress EMPOWERS Business Owners and Personal Brands
    Sky’s the limit! A WordPress installation is more than just a blogging platform
    Create full-fledged websites
    No Ads! (WordPress.COM requires premium acct)
    No 3gb storage constraints (beyond your hosting limit) – you’re NOT limited to amount of pictures and content
    Branded with your own domain name
    Same easy to use authoring tool
  • WordPress EMPOWERS Business Owners
  • Agenda
    Some Background Information
    Technical Considerations
    Themes
    SEO
    Useful Plugins
    Getting Help
    Q/A
  • Prerequisites
    Find the right hosting company – the right hosting company will handle the rest
    Unix/Linux preferred over Windows for flexibility
    Minimum PHP 4.3 - PHP 5 preferred with GD2 Graphics Library support
    Minimum MySQL database 4.1.2
  • Prerequisites
    Support for URL rewriting - Permalinks
    Unix (Apache web server) - mod_rewrite module
    Windows (IIS web server) - URL rewrite module
    Difference between this…not very descriptivehttp://www.blogname.com/?p=123
    And this…very searchable!
  • Agenda
    Some Background Information
    Technical Considerations
    Themes
    SEO
    Useful Plugins
    Getting Help
    Q/A
  • Themes
    Custom website templates for your blog or website
    1300+ different themes available for download
    Many free open-source themes (http://wordpress.org/extend/themes/about/)
    Commercial themes
    Pagelines
    Genesis
    Custom designed theme
  • Agenda
    Some Background Information
    Technical Considerations
    Themes
    SEO
    Useful Plugins
    Getting Help
    Q/A
  • Search Engine Optimization (SEO)
    Process of improving the visibility of your website or blog online
    Natural or organic means – not paid search (ppc)
    Done through building reputation/brand awareness
    Optimizing your blog or website:
    Good, descriptive blog or page titles - very important
    Make use of categories and tags with rich keywords
    The SEO plugin is not a substitute for an SEO pro
  • Search Engine Optimization (SEO)
    “pretty permalinks” vs. WordPress default
  • Agenda
    Some Background Information
    Technical Considerations
    Themes
    SEO
    Useful Plugins
    Getting Help
    Q/A
  • Useful Plugins
    Plugins extend WordPress
    from contact forms to Twitter integration
    13,276 available (http://wordpress.org/extend/plugins/)
    Installed through WordPress administration console
    I Always (almost)
    WordPress Importer
    Breadcrumb NAVXT
    Excludes Page from Menu
    WordPress SEO – not a substitute for an SEO pro
    NextGEN Gallery (requires GD2 PHP library)
    WP Super Cache
  • Agenda
    Some Background Information
    Technical Considerations
    Themes
    SEO
    Useful Plugins
    Getting Help
    Q/A
  • Where to get Help
    WordPress Forum – http://wordpress.org/support/
    Google
  • Q/A
    Michael Rossi@rossimichaelFindability Solutions, Inc.
    http://www.findabilitysolutions.com