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Social Realtors
Social Realtors
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Social Realtors

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Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.

Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.

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  • CONVERSATION!!!THIS IS A REFRESHER…
  • CONVERSATION!!!THIS IS A REFRESHER…
  • KEYWORDS – IMPORTANT TO USE KEYWORDS IN YOUR TWEETS IF YOU DON’T HAVE A LARGE FOLLOWING – PEOPLE CAN SEARCH FOR YOUGOES BACK TO TWITTER OPTIMIZATION
  • LOOKS LIKE A DIFFERENT LANGUAGEHASHTAGS – KEEP IT SHORT – DEMO UP DURING ENTIRE PRESENTATIONSKEYWORDS – IMPORTANT TO USE KEYWORDS IN YOUR TWEETS IF YOU DON’T HAVE A LARGE FOLLOWING – PEOPLE CAN SEARCH FOR YOUGOES BACK TO TWITTER OPTIMIZATION
  • LOOKS LIKE A DIFFERENT LANGUAGEHASHTAGS – KEEP IT SHORT – DEMO UP DURING ENTIRE PRESENTATIONSKEYWORDS – IMPORTANT TO USE KEYWORDS IN YOUR TWEETS IF YOU DON’T HAVE A LARGE FOLLOWING – PEOPLE CAN SEARCH FOR YOUGOES BACK TO TWITTER OPTIMIZATION
  • LOOKS LIKE A DIFFERENT LANGUAGEHASHTAGS – KEEP IT SHORT – DEMO UP DURING ENTIRE PRESENTATIONSKEYWORDS – IMPORTANT TO USE KEYWORDS IN YOUR TWEETS IF YOU DON’T HAVE A LARGE FOLLOWING – PEOPLE CAN SEARCH FOR YOUGOES BACK TO TWITTER OPTIMIZATION
  • SHRINKS EMOTIONAL DISTANCE BETWEEN YOUR COMPANY AND YOUR CUSTOMERS
  • Laurel
  • 2007: 17 posts per second 120,000 new blogs created every day
  • 2007: 17 posts per second 120,000 new blogs created every day
  • 2007: 17 posts per second 120,000 new blogs created every day
  • 1. Want to make a clear distinction, we are talking about WordPress the PLATFORM and not WordPress.COM
  • Transcript

    • 1. Becoming a Social Realtor
      Market yourself. Empower yourself.
      #SM4Realtors
    • 2. Agenda
      What is so·cial me·di·a?
      Why should you be Social?
      Social Realtors 101:  Do’s and Don'ts
      Specific tips:
      Twitter
      Facebook
      LinkedIn
      YouTube
      Blogging: Real Estate Style
      E-Marketing:
      Your website, Your Hub
      Social networking and it’s relation to marketing
      Timing recommendations
      Marketing Inventory Analysis
      Analytics
      SEO
      Strategy Review
      Tools
      Real Life examples throughout presentation
    • 3. What is so·cial me·di·a?
      Wikipedia Definition:
      “Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
    • 4. Why Should you be Social?
    • 5. Social Realtors 101
    • 6. Social Realtors 101
    • 7. Social Realtors 101: What is this “Twitter” Thing?
      Social Networking website
      Real-time
      Short, concise
      Instant messages
    • 8. Twitter Stats – Who’s There
      105,779,710 registered users.
      New Users: 300,000 per day
      55 million tweets a day
      MOBILE!
      37 percent tweet from phones
      60 percent come from third party applications (ie. Hootsuite)
      Twitter itself has grown
      past year alone - from 25 to 175 employees.
    • 9. Twitter – A Refresher – The Lingo
      #Hashtags –
      #TDOT – city of Toronto
      #BRK – Breaking News
      #FF (or #FollowFriday)
      @username –
      @sherrirossi was nice to see you today!
      D username –
      d findabilitysolu Why do you LOVE Social Media?
      Keywords - important if you don’t have a large following
      Retweet
    • 10. Oakville Real Estate
    • 11. #OakvilleRealEstate
    • 12. Oakville-Milton Real Estate
    • 13. How Can Twitter benefit my Biz?
      The Opportunity
      Customer Relationship Management (CRM)
      Brand/Image Management
      Business/Website Promotion (Sales)
      Be More Social
    • 14. Tweeting – The Rules
      Social Capital
    • 15. Social Realtors 101: Twitter Do’s
      Butt into the conversation!!!
      Respond to mentions and DM’s
      Search for your own name/business name
      Connect with followers IRL
      Follow Hashtag conversations – and join in!
      Be the real YOU!!
    • 16. Social Realtors 101: Twitter Don’ts
      Oversell
      Spam
      Auto DM
      Repeat the same message over and over
      Limit yourself to local area
      Limit yourself to Market area
    • 17. Social Realtors 101:
    • 18. Social Realtors 101: What is Facebook?
      Social network service and website
      launched in February 2004
      Allows for constant updates to “Friends”
      Offers Personal Profile Pages
      Offers Business Fan Pages
    • 19. What is Facebook? – Business Fan Page
      Be Transparent
      Allows Fans to Interact
      Acts as Extension to Website
      Relationships Built!!
    • 20. Facebook Stats – Who’s there?
      More than 500 Million active users
      50% active users log on in any given day
      Average user has 130 friends
      People spend over 700 billion minutes per month on Facebook
    • 21. Update Your Fans – Business Fan Page
    • 22. Update Your Fans – Business Fan Page
    • 23. Update Your Fans – Business Fan Page
    • 24. Update Your Fans – Business Fan Page
    • 25. Facebook – Why you should be updating
      Your friends/clients are already there!
      Continue to update to build relationships
      Tweets Facebook Updates
      Twitter + Facebook – Reach 2 different Audiences
    • 26. Social Realtors 101: Facebook Do’s
      Start a Facebook Fan Page
      Complete the Info page
      Includes key words
      People can read about you
      Include business logo and business photos
      Encourage engagement from friends
      Link to your website
    • 27. Social Realtors 101: Facebook Don’ts
      Oversell
      Just update your new blog posts
      Neglect to respond to comments
      Forget to post upcoming events
    • 28. Social Realtors 101:
    • 29. Social Realtors 101: What is LinkedIn?
      Launched in May 2003
      world’s largest professional network
      exchange knowledge, ideas, and opportunities
      broader network of professionals.
      Personal Profile
      Business Page
    • 30. LinkedIn Stats – Who’s there?
      over 80 million members
      More than 37.5 million global visitors per month
      62% visit from home
      38% visit while at work
    • 31. LinkedIn – Don’t be the weakest link!
      Make connections
      Complete your profile
      Build on your 2nd degrees
      Create Trusted relationships
      Create your Company page!
      Join Groups
      LinkedIn Answers – be a SME
      Twitter + Facebook + LinkedIn = 3 Audiences Reached!
    • 32. LinkedIn Business Page - OREA
    • 33. Social Realtors 101: LinkedIn Do’s
      Complete personal profile (branding)
      Connect only to those you know (on personal profile)
      Complete business profile (branding) and link to website
      Include services offered
      Post upcoming events
    • 34. Social Realtors 101: LinkedIn Don’ts
      Connect with those you do not know and trust (personal)
      Send Tweets to LinkedIn
      Sell on LinkedIn – but update!
      Be unprofessional
      Be obsessed with # of connections
    • 35. Social Realtors 101:
    • 36. Social Realtors 101: What is YouTube?
      Online video community
      2 billion videos watched daily
      Users vary – between ages of 18 and 55
      Essential for monitoring your employer brand
      Watch what employees say about you
      Position your Employer Brand
      Create realistic videos about what it is like to work for you
    • 37. What’s so good about YouTube?
      Humanizes your business to your market
      Allows you to inform people quickly and easily about hot topics
      Can make it entertaining
      Can tape “A day in the life” videos
      Create a “This is how I sold your House” video
      Bloopers work well too! ;)
      Can also post virtual tours and refer clients to it
      Especially great for those who are relocating
    • 38. YouTube: An example
      Realtor Strange Moment
    • 39. Social Realtors 101: YouTube Do’s
      Be organic
      Connect videos to Facebook
      Short and sweet!
      Create a branded channel
      Include contact information at end of each video
      Think on the fly! (and give rich content)
    • 40. Social Realtors 101: YouTube Don’ts
      Spend lots of $$ and Time creating content
      Speak badly of others
      Attach irrelevant tags
      Create irrelevant videos
      Create long videos
    • 41. Blogging: Real Estate Style
    • 42. Social Realtors 101: What is a Blog?
      Have existed for more than 10 years
      Have become:
      respectable news outlets
      vehicles of change within organizations
      communication tools (product announcements and updates)
      Opportunity to humanize a company to its market.
      Should be short and sweet – give info quickly to busy people
    • 43. Blogging Real Estate Style…
      Like all other means of social media promotion, blogs can:
      Establish thought leadership
      Increase traffic to websites
      optimize for keywords using search engine optimization
      Help build links to web sites
      help people find your business in online searches.
      Build brand awareness
      gets your business known globally or wherever you are looking to be found
    • 44. Blogging Real Estate Style…
      Build “social capital”
      Help Clients find you!
      Guest Blogging:
      On Your Blog
      On other Blogs
    • 45. Blogs stats…
      Technorati found that:
      71% of bloggers are blogging to speak their minds
      72% of bloggers want to share their expertise
      61% of bloggers do so to make money or for business purposes
      53% of professional bloggers aim to attract new clients
      Bloggers can establish themselves as SME’s in their field!
    • 46. Create a Blog Worth Visiting
      1 chance for first impression!
      Capture attention and intrigue them to stay!
      Every website should have good visual appeal and informative content.
      Titles – Interesting and related to brand
      On a blog content is king
      If your ideas and information are not relevant, even the best design won’t create a readership.
    • 47. Create a Blog Worth Visiting
      Ask yourself:
      1) Does it make a good first impression?
      2) Does it have relevant and updated content on the topics you focus on?
      3) Can it answer the questions about specifics within your topic?
      4) Does the site convey what type of information you discuss?
      5) Is it interactive?
      6) Are there items the consumer can download, videos to view or links to click on and share?
    • 48. Create a Blog Worth Visiting
      7) Is your site easy to navigate?
      8) Are your posts easy to read?
      9) Do you use graphics and photos?
      10) Do you have a call to action?
      11) Can they find contact information to reach you to ask questions?
      12) Do you allow comments?
    • 49. Your First Blog Post
      1) Open your WordPress
      2) Draft your blog post
      3) Create an intriguing title
      4) Get the point across
      5) Add the “call to action”
      6) Check spelling and grammar
      7) Add hyperlinks
      8) Add photos (best if your own)
      9) Add tags
      10) Add to categories
      11) Preview and post
    • 50. Blog Example – http:/edmontonrealestateblog.com
    • 51. E-Marketing and its relation to Marketing
      Your Website, Your Hub
      Social Marketing and its relation to Marketing
      Timing Recommendations
      Marketing Inventory Analysis
      Analytics
      SEO
    • 52. Your Website, Your Hub
      Your Website
    • 53. Social Networking & It’s Relation to Marketing
      Continue marketing in avenues that work for you
      SM not a replacement but a tool!
      Make Social Networking part of your strategy
      Choose where to be in relation to what works for you now!
    • 54. Timing Recommendations
      Twitter – at least once/day – preferably 2 times/day
      Different times different audience
      Once posted – disappears into feed
      Respond to mentions and DM’s
      Facebook – Once/day
      Post updates on wall
      Upcoming events
      Respond to comments
      LinkedIn – once/day
      Review updates and comment
      Update status if available
    • 55. Timing Recommendations
      YouTube – once per week
      when have new content to post
      Respond to comments
      Blogging – once per week
      Important for readers to anticipate when new posts come out
      Create a buzz
    • 56. Marketing Inventory Analysis
      Keep track of all marketing activities in checklist format
      Schedule updates to each and keep track
      Keep track of what works for you most – ROI
      Adjust strategy accordingly
    • 57. Analytics – (such as Google)
      Visits –
      How many people visited your site?
      How many more visits made to your site after you post a new article/page.
      compare the results to determine if the number of visitors grows
      Pages/Visit –
      Determines the numbers of pages visitors are viewing after landing
      Bounce Rate –
      Percentage of initial visitors to a site who “bounce” away to a different site rather than continue on to other pages within the same site.
      If high bounce rate, consider adjusting your content and pages
    • 58. Analytics
      Further down on the Dashboard of Analytics are two reports that you should review:
      Traffic Sources Overview
      Content Overview
      By looking at these two reports in full view, you can see the exact source of most of your visitors.
      Where did they come from?
      Did they land on your site from Facebook or from a Google Search?
      You will see what keywords they searched for when they clicked on your page.
    • 59. SEO (Search Engine Optimization)
      Analytics show how people behave on your site
      SEO is where you rank on Search engine results
      Organic vs. paid search
      On page vs. Off page optimization
    • 60. Strategy Review
      Analyze what you currently do to market
      Assign a Social Media Administrator (even yourself!)
      Develop an editorial Calendar
      Examine the report results on weekly basis (part of the calendar)
      Have a strategy in advance!
    • 61. Strategy Review
      Branding
      Know your Audience
      Company policy?
      Add Social Media Widget links to website
      Add Social Media links to email signature
    • 62. Tools
      Tweetdeck
      Hootsuite
      Mobile Apps –
      Twitter for iphone or BlackBerry
      UberSocial for BlackBerry
      Google Analytics
      Dashboard programs to manage all locations and analyze data
      Quora – become the expert
      Export.ly
      Active Rain
      4 Square
      Google Alerts
    • 63. Tools: Tweetdeck
    • 64. Tools: Hootsuite
    • 65. Tools: Quora
    • 66. Tools: Export.ly
    • 67. Tools: Active Rain
    • 68. So What Do I Do Now?
      Get on!
      Become Part of the Conversation
      Engage your Followers, Fans, Connections and Readers
      Build Relationships
      Build Your Business
      Have Fun!
      Learn how to use it right from the start!
    • 69. Q/A
      What can I answer for you?
    • 70. Who Are We Anyways?

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