Social Realtors
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Social Realtors

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Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.

Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.

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  • CONVERSATION!!!THIS IS A REFRESHER…
  • CONVERSATION!!!THIS IS A REFRESHER…
  • KEYWORDS – IMPORTANT TO USE KEYWORDS IN YOUR TWEETS IF YOU DON’T HAVE A LARGE FOLLOWING – PEOPLE CAN SEARCH FOR YOUGOES BACK TO TWITTER OPTIMIZATION
  • LOOKS LIKE A DIFFERENT LANGUAGEHASHTAGS – KEEP IT SHORT – DEMO UP DURING ENTIRE PRESENTATIONSKEYWORDS – IMPORTANT TO USE KEYWORDS IN YOUR TWEETS IF YOU DON’T HAVE A LARGE FOLLOWING – PEOPLE CAN SEARCH FOR YOUGOES BACK TO TWITTER OPTIMIZATION
  • LOOKS LIKE A DIFFERENT LANGUAGEHASHTAGS – KEEP IT SHORT – DEMO UP DURING ENTIRE PRESENTATIONSKEYWORDS – IMPORTANT TO USE KEYWORDS IN YOUR TWEETS IF YOU DON’T HAVE A LARGE FOLLOWING – PEOPLE CAN SEARCH FOR YOUGOES BACK TO TWITTER OPTIMIZATION
  • LOOKS LIKE A DIFFERENT LANGUAGEHASHTAGS – KEEP IT SHORT – DEMO UP DURING ENTIRE PRESENTATIONSKEYWORDS – IMPORTANT TO USE KEYWORDS IN YOUR TWEETS IF YOU DON’T HAVE A LARGE FOLLOWING – PEOPLE CAN SEARCH FOR YOUGOES BACK TO TWITTER OPTIMIZATION
  • SHRINKS EMOTIONAL DISTANCE BETWEEN YOUR COMPANY AND YOUR CUSTOMERS
  • Laurel
  • 2007: 17 posts per second 120,000 new blogs created every day
  • 2007: 17 posts per second 120,000 new blogs created every day
  • 2007: 17 posts per second 120,000 new blogs created every day
  • 1. Want to make a clear distinction, we are talking about WordPress the PLATFORM and not WordPress.COM

Social Realtors Social Realtors Presentation Transcript

  • Becoming a Social Realtor
    Market yourself. Empower yourself.
    #SM4Realtors
  • Agenda
    What is so·cial me·di·a?
    Why should you be Social?
    Social Realtors 101:  Do’s and Don'ts
    Specific tips:
    Twitter
    Facebook
    LinkedIn
    YouTube
    Blogging: Real Estate Style
    E-Marketing:
    Your website, Your Hub
    Social networking and it’s relation to marketing
    Timing recommendations
    Marketing Inventory Analysis
    Analytics
    SEO
    Strategy Review
    Tools
    Real Life examples throughout presentation
  • What is so·cial me·di·a?
    Wikipedia Definition:
    “Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
  • Why Should you be Social?
  • Social Realtors 101
  • Social Realtors 101
  • Social Realtors 101: What is this “Twitter” Thing?
    Social Networking website
    Real-time
    Short, concise
    Instant messages
  • Twitter Stats – Who’s There
    105,779,710 registered users.
    New Users: 300,000 per day
    55 million tweets a day
    MOBILE!
    37 percent tweet from phones
    60 percent come from third party applications (ie. Hootsuite)
    Twitter itself has grown
    past year alone - from 25 to 175 employees.
  • Twitter – A Refresher – The Lingo
    #Hashtags –
    #TDOT – city of Toronto
    #BRK – Breaking News
    #FF (or #FollowFriday)
    @username –
    @sherrirossi was nice to see you today!
    D username –
    d findabilitysolu Why do you LOVE Social Media?
    Keywords - important if you don’t have a large following
    Retweet
  • Oakville Real Estate
  • #OakvilleRealEstate
  • Oakville-Milton Real Estate
  • How Can Twitter benefit my Biz?
    The Opportunity
    Customer Relationship Management (CRM)
    Brand/Image Management
    Business/Website Promotion (Sales)
    Be More Social
  • Tweeting – The Rules
    Social Capital
  • Social Realtors 101: Twitter Do’s
    Butt into the conversation!!!
    Respond to mentions and DM’s
    Search for your own name/business name
    Connect with followers IRL
    Follow Hashtag conversations – and join in!
    Be the real YOU!!
  • Social Realtors 101: Twitter Don’ts
    Oversell
    Spam
    Auto DM
    Repeat the same message over and over
    Limit yourself to local area
    Limit yourself to Market area
  • Social Realtors 101:
  • Social Realtors 101: What is Facebook?
    Social network service and website
    launched in February 2004
    Allows for constant updates to “Friends”
    Offers Personal Profile Pages
    Offers Business Fan Pages
  • What is Facebook? – Business Fan Page
    Be Transparent
    Allows Fans to Interact
    Acts as Extension to Website
    Relationships Built!!
  • Facebook Stats – Who’s there?
    More than 500 Million active users
    50% active users log on in any given day
    Average user has 130 friends
    People spend over 700 billion minutes per month on Facebook
  • Update Your Fans – Business Fan Page
  • Update Your Fans – Business Fan Page
  • Update Your Fans – Business Fan Page
  • Update Your Fans – Business Fan Page
  • Facebook – Why you should be updating
    Your friends/clients are already there!
    Continue to update to build relationships
    Tweets Facebook Updates
    Twitter + Facebook – Reach 2 different Audiences
  • Social Realtors 101: Facebook Do’s
    Start a Facebook Fan Page
    Complete the Info page
    Includes key words
    People can read about you
    Include business logo and business photos
    Encourage engagement from friends
    Link to your website
  • Social Realtors 101: Facebook Don’ts
    Oversell
    Just update your new blog posts
    Neglect to respond to comments
    Forget to post upcoming events
  • Social Realtors 101:
  • Social Realtors 101: What is LinkedIn?
    Launched in May 2003
    world’s largest professional network
    exchange knowledge, ideas, and opportunities
    broader network of professionals.
    Personal Profile
    Business Page
  • LinkedIn Stats – Who’s there?
    over 80 million members
    More than 37.5 million global visitors per month
    62% visit from home
    38% visit while at work
  • LinkedIn – Don’t be the weakest link!
    Make connections
    Complete your profile
    Build on your 2nd degrees
    Create Trusted relationships
    Create your Company page!
    Join Groups
    LinkedIn Answers – be a SME
    Twitter + Facebook + LinkedIn = 3 Audiences Reached!
  • LinkedIn Business Page - OREA
  • Social Realtors 101: LinkedIn Do’s
    Complete personal profile (branding)
    Connect only to those you know (on personal profile)
    Complete business profile (branding) and link to website
    Include services offered
    Post upcoming events
  • Social Realtors 101: LinkedIn Don’ts
    Connect with those you do not know and trust (personal)
    Send Tweets to LinkedIn
    Sell on LinkedIn – but update!
    Be unprofessional
    Be obsessed with # of connections
  • Social Realtors 101:
  • Social Realtors 101: What is YouTube?
    Online video community
    2 billion videos watched daily
    Users vary – between ages of 18 and 55
    Essential for monitoring your employer brand
    Watch what employees say about you
    Position your Employer Brand
    Create realistic videos about what it is like to work for you
  • What’s so good about YouTube?
    Humanizes your business to your market
    Allows you to inform people quickly and easily about hot topics
    Can make it entertaining
    Can tape “A day in the life” videos
    Create a “This is how I sold your House” video
    Bloopers work well too! ;)
    Can also post virtual tours and refer clients to it
    Especially great for those who are relocating
  • YouTube: An example
    Realtor Strange Moment
  • Social Realtors 101: YouTube Do’s
    Be organic
    Connect videos to Facebook
    Short and sweet!
    Create a branded channel
    Include contact information at end of each video
    Think on the fly! (and give rich content)
  • Social Realtors 101: YouTube Don’ts
    Spend lots of $$ and Time creating content
    Speak badly of others
    Attach irrelevant tags
    Create irrelevant videos
    Create long videos
  • Blogging: Real Estate Style
  • Social Realtors 101: What is a Blog?
    Have existed for more than 10 years
    Have become:
    respectable news outlets
    vehicles of change within organizations
    communication tools (product announcements and updates)
    Opportunity to humanize a company to its market.
    Should be short and sweet – give info quickly to busy people
  • Blogging Real Estate Style…
    Like all other means of social media promotion, blogs can:
    Establish thought leadership
    Increase traffic to websites
    optimize for keywords using search engine optimization
    Help build links to web sites
    help people find your business in online searches.
    Build brand awareness
    gets your business known globally or wherever you are looking to be found
  • Blogging Real Estate Style…
    Build “social capital”
    Help Clients find you!
    Guest Blogging:
    On Your Blog
    On other Blogs
  • Blogs stats…
    Technorati found that:
    71% of bloggers are blogging to speak their minds
    72% of bloggers want to share their expertise
    61% of bloggers do so to make money or for business purposes
    53% of professional bloggers aim to attract new clients
    Bloggers can establish themselves as SME’s in their field!
  • Create a Blog Worth Visiting
    1 chance for first impression!
    Capture attention and intrigue them to stay!
    Every website should have good visual appeal and informative content.
    Titles – Interesting and related to brand
    On a blog content is king
    If your ideas and information are not relevant, even the best design won’t create a readership.
  • Create a Blog Worth Visiting
    Ask yourself:
    1) Does it make a good first impression?
    2) Does it have relevant and updated content on the topics you focus on?
    3) Can it answer the questions about specifics within your topic?
    4) Does the site convey what type of information you discuss?
    5) Is it interactive?
    6) Are there items the consumer can download, videos to view or links to click on and share?
  • Create a Blog Worth Visiting
    7) Is your site easy to navigate?
    8) Are your posts easy to read?
    9) Do you use graphics and photos?
    10) Do you have a call to action?
    11) Can they find contact information to reach you to ask questions?
    12) Do you allow comments?
  • Your First Blog Post
    1) Open your WordPress
    2) Draft your blog post
    3) Create an intriguing title
    4) Get the point across
    5) Add the “call to action”
    6) Check spelling and grammar
    7) Add hyperlinks
    8) Add photos (best if your own)
    9) Add tags
    10) Add to categories
    11) Preview and post
  • Blog Example – http:/edmontonrealestateblog.com
  • E-Marketing and its relation to Marketing
    Your Website, Your Hub
    Social Marketing and its relation to Marketing
    Timing Recommendations
    Marketing Inventory Analysis
    Analytics
    SEO
  • Your Website, Your Hub
    Your Website
  • Social Networking & It’s Relation to Marketing
    Continue marketing in avenues that work for you
    SM not a replacement but a tool!
    Make Social Networking part of your strategy
    Choose where to be in relation to what works for you now!
  • Timing Recommendations
    Twitter – at least once/day – preferably 2 times/day
    Different times different audience
    Once posted – disappears into feed
    Respond to mentions and DM’s
    Facebook – Once/day
    Post updates on wall
    Upcoming events
    Respond to comments
    LinkedIn – once/day
    Review updates and comment
    Update status if available
  • Timing Recommendations
    YouTube – once per week
    when have new content to post
    Respond to comments
    Blogging – once per week
    Important for readers to anticipate when new posts come out
    Create a buzz
  • Marketing Inventory Analysis
    Keep track of all marketing activities in checklist format
    Schedule updates to each and keep track
    Keep track of what works for you most – ROI
    Adjust strategy accordingly
  • Analytics – (such as Google)
    Visits –
    How many people visited your site?
    How many more visits made to your site after you post a new article/page.
    compare the results to determine if the number of visitors grows
    Pages/Visit –
    Determines the numbers of pages visitors are viewing after landing
    Bounce Rate –
    Percentage of initial visitors to a site who “bounce” away to a different site rather than continue on to other pages within the same site.
    If high bounce rate, consider adjusting your content and pages
  • Analytics
    Further down on the Dashboard of Analytics are two reports that you should review:
    Traffic Sources Overview
    Content Overview
    By looking at these two reports in full view, you can see the exact source of most of your visitors.
    Where did they come from?
    Did they land on your site from Facebook or from a Google Search?
    You will see what keywords they searched for when they clicked on your page.
  • SEO (Search Engine Optimization)
    Analytics show how people behave on your site
    SEO is where you rank on Search engine results
    Organic vs. paid search
    On page vs. Off page optimization
  • Strategy Review
    Analyze what you currently do to market
    Assign a Social Media Administrator (even yourself!)
    Develop an editorial Calendar
    Examine the report results on weekly basis (part of the calendar)
    Have a strategy in advance!
  • Strategy Review
    Branding
    Know your Audience
    Company policy?
    Add Social Media Widget links to website
    Add Social Media links to email signature
  • Tools
    Tweetdeck
    Hootsuite
    Mobile Apps –
    Twitter for iphone or BlackBerry
    UberSocial for BlackBerry
    Google Analytics
    Dashboard programs to manage all locations and analyze data
    Quora – become the expert
    Export.ly
    Active Rain
    4 Square
    Google Alerts
  • Tools: Tweetdeck
  • Tools: Hootsuite
  • Tools: Quora
  • Tools: Export.ly
  • Tools: Active Rain
  • So What Do I Do Now?
    Get on!
    Become Part of the Conversation
    Engage your Followers, Fans, Connections and Readers
    Build Relationships
    Build Your Business
    Have Fun!
    Learn how to use it right from the start!
  • Q/A
    What can I answer for you?
  • Who Are We Anyways?