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Executive Summary

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A brief overview describing Michele\'s noteworthy, professional experience.

A brief overview describing Michele\'s noteworthy, professional experience.

Published in: Business, Career

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  • 1. Michele Gajderowicz Marketing Consultant
  • 2. Executive Profile Name: “ Michele Gajderowicz” Age: “ Forty-Something” Favorite Food: “ Pizza. No wait! French fries. No, pizza…” Favorite Sport: “ Golf, silly!” Handicap: “ 13 at the moment, but I’m chasing down the single digits!” Education: “ Master’s in Management from Rosemont College Supported by a couple of continuing education classes from the School of Hard Knocks.” Words to Live by: “ You only get one reputation, If you screw it up you can’t ever get it back --- Don’t screw it up!”
  • 3. “ Michele is an innovative, creative, team-builder. She’s a big picture thinker… … We placed our advertising dollars in her hands and she delivered! ” E. Granahan, GolfTEC Franchise Owner
  • 4.
    • Marketing
      • Annual Sales Quotas in Excess of $8 Million
      • Annual Budgets of Over $2 Million
      • “ Mom & Pop,” Fortune 500, and Global 2000 Experience
    • Management
      • Corporate
      • Wholesale / Retail
      • Merchandising
      • Creative Services
      • Media
      • Television Production
      • Content Development & Distribution
      • Graphic Design / Identity Development
      • Contributing Editor – Print
    • Operations
      • Individual Business Units (IBU’s)
      • Multi-Location / Multi-Market Business Units
    Executive Experience
  • 5. Current Resume
    • “ Inside Golf” TV
    • A Production of CCI Communications, Inc. West Chester, PA 2007 – Present
    • Director of Marketing & New Business Development
    • Chief strategist responsible for the financial & creative development of a 52 week golf television magazine.
      • Creates plans to produce financial self-sufficiency and long-range sustainability.
      • Develops new sponsorship, advertising, product placement & vendor relationships.
        • Conceptualized, Designed & Built 6 New Revenue Streams.
        • Increased Operating Capital by more than 170%.
        • Increased Sponsorship Participation & Sponsorship ROI.
        • Produced Net Growth for Stake Holders.
      • Cultivates weekly story development, talent selection, oversight & creative direction.
      • Selects weekly programming: golf course, club & resort locations.
      • Coordinates all travel, logistics and shooting.
      • Maintains the Production Calendar and all aspects of implementation and follow-up.
      • Manages viewer metrics and quality/quantity evaluation.
      • Designs and implements on-air contests and special segments.
      • Expands cable network placement & distribution, including new market development.
    • Creates & implements all marketing strategies: media, print, web & TV.
    • Maintains PR relationships and campaign strategy development.
    • Enjoys significant operational responsibility.
    • Travels extensively (+60%).
  • 6. Current Resume - continued
    • “ The Red Zone Challenge” © 2008
    • Executive Producer
    • Dreamer, Writer, Producer, Golf Enthusiast, and all-around Big Kid…
    • Nearly a year long creative project, adapted from the book Golf’s Red Zone Challenge , by Golf Magazine “ Top 100 Teaching Professionals ,” Charlie King & Rob Akins.
      • This 1-Hour, made-for-television pilot aired in the fall of 2008 and was available in over 25 million homes across the USA.
      • Partnering with Charlie King (PGA), Rob Akins (PGA), and the many amazing professionals of Reynolds Plantation and the Reynolds Golf Academy , the show’s Team Finals were taped on-location in August of 2008.
      • A significant component in the success of this program was due in large part to the development of strategic partnerships with additional sponsors & advertising associates including:
      • - TaylorMade adidas Golf
      • - GolfTEC / Philadelphia
      • - Eyeline Golf
      • - Miller-Coors Brewing Co.
  • 7. “ Michele builds relationships. She understands the value in creating ‘win-win’ projects. A lot of people say they’re going to do something but never follow up. Michele says she’s going to do something and she does it!” B. Houghton, VP Reynolds Plantation
  • 8.
      • Hundreds of Hours of Preparation…
      • - Cultivating relationships.
      • - Selecting & developing on-air talent.
      • - Determining cast & crew (50+ individuals).
      • - Site selection, logistics, travel, wardrobe, housing, craft services, etc.
      • - Network placement & distribution.
    • - Creation & implementation of all marketing strategies.
    • - Development of vendor and sponsor partnerships…
    … And Almost as Much Post Production… Production To Watch, Click the Box Above. When You’re Finished, Hit “esc”
  • 9. Current Resume - continued
    • Empire Golf Management
    • Pomona, NY 2005 – 2007
    • Vice President of Marketing
    • Chief Marketing Officer for a major, east coast golf design, development & management corporation.
      • - Controlled and accounted for all Marketing Department P&L and ROI.
    • - Supervised all marketing strategies for several hundred line, staff and management personnel.
    • - Managed all marketing media for eight (8) golf course properties.
    • - Developed & implemented CRM strategies, metric, and qualitative/quantitative evaluation tools.
    • - Managed a MidAtlantic based sales force and their respective support staff teams.
    • - Created sales plans, tools & strategies, training & associated peripheral collateral materials.
    • - Developed & implemented products, designed images, created internal & external media.
    • - Hired & managed all marketing related vendors & suppliers.
    • - Purchased & developed all media buys (radio, TV, web, print).
    • - Authored advertising, presentation materials, corporate incentives, newsletters, reports, etc.
    • - Supervised the development, design & management of all commercial web sites.
    • - Spearheaded all demographic/psychographic research and customer drill-downs.
    • - Enjoyed significant operational responsibility at both the corporate and course levels.
    • Traveled extensively (+80%). Espoused 24/7 dependability.
  • 10. “ Michele is the epitome of an out of the box thinker… … She possesses a great marketing mind and a collaborative spirit. Michele can always be counted on to bring her best to the job at hand.” T. Reihm, Senior Director of Golf Marketing – Smith O’Keefe & Associates
  • 11. Current Resume - continued
    • CBA Information Services
    • Cherry Hill, NJ 2002 – 2004
    • Creative Director
    • Lead design director for all internal & client-based media, brand identity strategies & development.
      • - Designed, implemented and managed all:
      • Advertising & public relations campaigns
      • Image & corporate identity collateral
      • Internal & external media
    • - Developed, designed & managed the commercial web sites and B2B correspondence.
    • - Conceptualized, designed & built:
    • All trade show exhibits and materials
    • Related advertising, pre/post show collateral, promotional materials & incentives.
    • - Spearheaded all targeted marketing efforts, demographic implementation & direct mail media.
    • - Maintained control over development, implementation & accountability for:
    • Creative services budgets, P&L and ROI
    • Production schedules & logistics
    • - Planned & conducted all focus groups, meetings & special events.
    - Designed, wrote and produced: Internal & external presentation materials Corporate incentives & promotions Newsletters, quarterly & annual reports
  • 12. Additional Projects
    • Main Line Media News / Main Line Life
    • Wynnewood, PA
    • Contributing Editor
    • Content writer for “Great Golf” a special feature insertion.
    • Golf Industry Marketing & Operations Consultation
    • USA
    • Private Consultant
    • Strategic Analysis, Organizational Planning and Implementation (by appointment).
    MEMBER
  • 13. Awards & Nominations Graphic Design Magazine 2006 American Graphic Design Award – 1st Place Interactive Media Philadelphia Business Journal 2006 Women of Distinction – Nominee Garden State Woman 2006 Woman of the Year – Nominee New Jersey Advertising 2006 Jersey Award –1st Place Collateral Brochure - 8pp or more, 4/c or more Project Legacy 2005 Pearl Honoree – National Award Winner New Jersey Advertising 2005 Jersey Award –1st Place Collateral Brochure - 8pp or more, 4/c or more New Jersey Advertising 2005 Jersey Award –2nd Place Collateral Brochure - 12pp or more, 4/c or more Special Olympics New Jersey 2004 Spirit Award for Leadership
  • 14. Email: [email_address] Snail Mail: Pennsylvania Post Office Box 72888 Thorndale, PA 19372 New Jersey Post Office Box 8482 Turnersville, NJ 08012 Contact Information

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