OMiG Lean Startup talk Nov 2012
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OMiG Lean Startup talk Nov 2012

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Talk on our accidental Lean Startup, due to the frustration of not getting "out the door" a previous accounting-related web-app.

Talk on our accidental Lean Startup, due to the frustration of not getting "out the door" a previous accounting-related web-app.

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OMiG Lean Startup talk Nov 2012 OMiG Lean Startup talk Nov 2012 Presentation Transcript

  • The Accidental Lean Start-up Michael FitzGerald 27th November 2012
  • “minimum viable talk” - what my market (you) wants to hear?
  • didn’t spot gap in market scratched my own itch instead
  • ice creamand the accidental lean start-up (pre iGAP)
  • went live early magic point #1reid hoffman , seth godin and the colour of buttons
  • finding ‘sophisticated early adopters’
  • how we ‘learned’ make it easy to start conversation,but beware of the “tech- focused”
  • product / market fitsales managers saw valuequicker & the problem with the “sales by business owner” market
  • which features?how specific is request to that user? & beta checkbox
  • focus on value to user don’t be “busy putting lightsyour tractor all day for night-time ploughing”
  • pivot / refine50% refine, 50% new features4:1 ratio of code to submitted code
  • upsetting userssaying no, and saying goodbye to some
  • users payingmagic point #2
  • “early majority”users don’t talk“the quiet pig eats all the meal” focused on business
  • customer supportowner has more power than anyone to change
  • @micfitzgerald