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Hispanic Patrons And Web 2.0
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Hispanic Patrons And Web 2.0

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This is a fictitious pitch about using Web 2.0 tools to create, support, and promote a fictitious library's programs and services to better serve Spanish-speaking patrons. It is also a library school …

This is a fictitious pitch about using Web 2.0 tools to create, support, and promote a fictitious library's programs and services to better serve Spanish-speaking patrons. It is also a library school course assignment.

Published in: Economy & Finance, Education

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  • 1. Using Web 2.0 Tools to Serve Our Hispanic Patrons Meeting Specific Community Needs, Promoting Services, Building Partnerships Melissa Cardenas-Dow LIBR 246-15, SJSU-SLIS Fall 2007
  • 2. Our Hispanic patron community: Possible barriers to library use
    • Wariness of public institutions due to personal experiences in home countries
    • Lack of familiarity with American concept of public libraries; more familiar with buying books rather than borrowing
    • Lack of awareness of information available at public libraries
    • Discomfort with communicating in English; expectation that staff will not know Spanish
    • Inconvenience – transportation; hours
    • Source: Derek Najera (2006, Dec. 7). U.S. Public Library Services to Latin American Immigrants: A Survey of Information Needs, Barriers to Access, Best Practices and Guidelines for Developing Library Services at a Local Level . Retrieved October 30, 2007, from WebJunction.org Web site: http://www.webjunction.org/do/PrinterFriendlyContent?id=14626
  • 3. Our Hispanic patron community: A brief background on internet use
    • 56% of Latinos in the US use the internet
    • 1 out of 3 Latinos who speak only Spanish go online
    • Levels of education, English proficiency are key determining factors to internet use
    • Latinos are less likely than whites to have internet connection at home
    • Some Latinos who do not use the internet connect via cell phone
    • Source: Susannah Fox and Gretchen Livingston. Latinos Online . Washington, DC: Pew Hispanic Center/Pew Internet & American Life Project, March 14, 2007.
  • 4. Web 2.0 tools can be used…
    • to communicate with patrons, promote services online
    • to customize online services for Spanish-speaking patrons
    • to teach and reinforce literacy, tech, English language skills
  • 5. Communicating with patrons, Spanish-language services
    • Create a Spanish-language blog accessible on the library web site, focusing on Spanish-language materials and services
    • Build Spanish-language RSS feeds optimized for handhelds (like cell phones)
    • Create Spanish-language podcasts on various topics of specific interest—health, social services, immigration resources and services
    • Provide a Spanish-language IM service that support messaging using handhelds (e.g., AIM, Yahoo!, Mabber)
    • Provide a web page translator service on library site (e.g., Alta Vista Babel Fish, Google Translate)
    • Use Furl to create a collection of bookmarks of Spanish-language resources on different topics (entertainment, online communities, groups, etc.)
  • 6. Programming & Outreach
    • Build partnerships with school libraries, media centers, adult school ESL and citizenship programs
    • Use word-of-mouth, informal channels to spread word about library services and programs
    • Create a family tech literacy program—family members can learn basic computer skills, including how to use Web 2.0 tools together
    • Create Spanish-language tech courses and workshops, including learning how to use Web 2.0 tools
    • Integrate tech skills and learning about Web 2.0 tools in existing programs: citizenship courses, adult literacy, etc.