Facebook And Beyond: Environmental Cyber-Advocacy in Singapore

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My presentation for the National Sustainability Conference. "This presentation hopes to highlight some of the environmental social media projects that have been done in Singapore and some of the lessons learnt through the process."

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Facebook And Beyond: Environmental Cyber-Advocacy in Singapore

  1. 1. and beyond: Environmental Cyber-Advocacy in Singapore a sharing of ideas by November Tan [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey
  2. 2. and beyond: Environmental Cyber-Advocacy in Singapore a sharing of ideas by November Tan [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey
  3. 3. Evolution?
  4. 4. The Evolution Continues
  5. 5. The Evolution Continues Revolution?
  6. 7. Web 1.0
  7. 8. Web 2.0
  8. 9. The Evolution Continues Revolution?
  9. 10. Generating Content
  10. 11. The Evolution Continues Revolution?
  11. 12. Social Networking Tools
  12. 13. SOCIAL MEDIA
  13. 15. Basic “Badge Wearing” Group
  14. 16. <ul><li>Awareness Group </li></ul>In 2008… I went to Cyrene Reef
  15. 17. “ I want to go Cyrene Reef!”
  16. 18. How effective is it?
  17. 19. Translating to real world action “ Thousand protest whale shark in captivity” Bridging Digital Divide Petition Group
  18. 20. What is your “real world” objective? Flash Mob Generating Support Fund Raising Awareness Campaigns Events Change? Recruiting Volunteers
  19. 21. Provide Tangible Action <ul><li>Integrate Medium </li></ul><ul><li>Empower </li></ul><ul><li>Engage </li></ul><ul><li>Transparency </li></ul>
  20. 23. Possibilities are Endless Limited only by our Creativity

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