Blogging for a cause a sharing of ideas by November Tan [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey

and beyond: Environmental Cyber-Advocacy in Singapore Adapted from my presentation at the National Sustainability Conference 22 Feb 2009, NUSS Kent Ridge Guild House

Don’t stop there! This is just the beginning. Blogging for a cause

Meet the Leafmonkey http://leafmonkey.blogspot.com

Daily Green Actions http://www.twitter.com/leafmonkey

What’s your cause?

What do you hope to achieve for your cause with your blog? What are your objectives?

Choosing the right form to fit your objectives is very important

We are constantly evolving .

The Evolution Continues

The Evolution Continues Revolution?

Blog Type #1: Mobilize for Crisis / Event

Blog Type #2: Generating Content

Web 1.0

Web 2.0

The Evolution Continues Revolution?

Generating Content

Easy web publishing platform

Blog Type #2.5: Provide Facts / Putting the information “out there”

What kind of fact? http://pulauubinstories.blogspot.com

Blog Type #3/4: Investigative Reporting / Chronic “Watchdogs” Monitoring

Blog Type #5: Outreach Engagement

In 2008… I went to Cyrene Reef

“ I want to go Cyrene Reef!” Awareness Group

Awareness Group

Blog Type #6/7: Fundraising / Providing Platform for Voice-less

Blog Type #8: Petitions

Translating to real world action “ Thousand protest whale shark in captivity” Bridging Digital Divide Petition / Pressure Group

How effective is it?

Yes, they are reading your blogs!

But you need to be sustainable

Build Reputation

Provide Tangible Action Integrate Medium Empower Engage Transparency

Integrate Medium

Empower

Engage

Transparency

What approach to take? Aggressive? Constructive? Collaborative? Co-Ownership? Persistent? Mostly Harmless. Scientific? Pro-Active? Cohesive Voice? Guerilla Tactic?

Is your blog a “success”? Success depends on: Objectives Indicators Connections Engagement Sustainability The work is never done?

Success depends on:

Objectives

Indicators

Connections

Engagement

Sustainability

The work is never done?

The Evolution Continues Revolution?

Social Networking Tools

SOCIAL MEDIA

What is your “real world” objective? Flash Mob Generating Support Fund Raising Awareness Campaigns Events Change? Recruiting Volunteers

Remember to bridge the digital divide connect your online efforts with offline problems/action/community

Quick Re cap Types of “blogs for causes” Long term / immediate objectives Tangible actions Approach Building reputation Crossing digital divide Sustaining efforts Keep experimenting!

Types of “blogs for causes”

Long term / immediate objectives

Tangible actions

Approach

Building reputation

Crossing digital divide

Sustaining efforts

Keep experimenting!

Possibilities are Endless Limited only by our Creativity

Thank you ! . leafmonkey @gmail.com . leafmonkey .blogspot.com . twitter.com/ leafmonkey

. leafmonkey @gmail.com

. leafmonkey .blogspot.com

. twitter.com/ leafmonkey

Let’s get creative! Here’s an opportunity to tap each other’s brains. Any volunteers?

How much do you score yourself? What are your objectives? How do you connect online-offline? How do you build reputation?

How much do you score yourself?

What are your objectives?

How do you connect online-offline?

How do you build reputation?

Questions? . leafmonkey @gmail.com . leafmonkey .blogspot.com . twitter.com/ leafmonkey This presentation can be downloaded at http://www.slideshare.net/micamonkey