Animal Welfare 2 0

Animal Welfare 2.0 Advocacy through Social Media a sharing of ideas by November Tan [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

Animal Welfare Advocacy 1.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

Animal Welfare Advocacy 2.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

Quick Peek Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
Who’s this monkey?
Erm… what’s 2.0?
OK, so how do I start?
Is this any effective?
I think we need to get offline.

Meet the Leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://leafmonkey.blogspot.com

Meet the Leafmonkey Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

Daily Green Actions Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://www.twitter.com/leafmonkey

So what’s Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum We are constantly evolving.

So what’s Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

This is Web 1.0 Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

So this is Web 2.0 ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

Have I convinced you yet? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Maybe…

They are! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

Ok so how do I start? What are your objectives ? What do you hope to achieve for your cause with your blog? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum WAIT!

Choosing the right form to fit your objectives is very important What are your objectives ? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#1: There is a crisis ! We need to mobilize! Urgent info needed! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#2: Generating Content. There just isn’t enough information about this issue out there! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#2: Generating Content. Easy web publishing platform Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#2.5: Provide Facts & Info Putting the information “out there” Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#2.5: Provide Facts & Info There are all kinds of “facts” – same issue, different angle Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum http://pulauubinstories.blogspot.com

#3: Investigative Reporting Chronic “Watchdogs” Monitoring Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#4: Outreach Engagement Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#5: Fundraising Providing Platform for Voice-less Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum These could be cat aunties!

#5: Fundraising Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#5: Petitions (Refer to Crisis Mobilization) The Interweb is perfect for crowdsourcing support! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

#5: Petitions / Pressure Groups Translating to real world action Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum “ Thousand protest whale shark in captivity” Bridging Digital Divide

Are you sure it’s really effective? Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

Yes, they are reading your blogs! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum

First, you need to keep it going! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum FAIL

Then, build your reputation! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum PASS

Provide tangible action Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Integrate Medium Empower Engage Transparency

We might as well take it offline! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum Yes, why not? Remember to bridge the digital divide connect your online efforts with offline problems/action/community

We might as well take it offline ! Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum The successful online campaigns have a real world connection

What is your “real world” objective? Flash Mob Generating Support Fund Raising Awareness Campaigns Events Change? Recruiting Volunteers

SOCIAL MEDIA

Remember, choosing the right form to fit your objectives is very important Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum PS: Don’t forget the animals are offline!

Quick Recap Cat Welfare Society’s Tiger Show: “I am Cat. Hear me Roar.” . 25 February 2010 . Post-Museum
Types of “blogs for causes”
Long term / immediate objectives
Tangible actions
Approach
Building reputation
Crossing digital divide
Sustaining efforts
Keep experimenting!

Possibilities are Endless Limited only by our Creativity [email_address] http://leafmonkey.blogspot.com http://twitter.com/leafmonkey

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Animal Welfare 2 0

by November Tan on Feb 25, 2010

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Animal Welfare 2 0 — Presentation Transcript