LIS5786 - Personas and Scenarios


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LIS5786 - Personas and Scenarios

  1. 1. Micah VandegriftLIS5786 Info Architecture3/25/2010Personas and Scenarios for WebsitePersonas and Scenarios for Website by Micah Vandegrift islicensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0Unported License. Summary Page (Complimentary)(Primary) Pauline, workingCaitlin, has heard (Primary) Miguel, on a specialof “Art project to raise beginning an (Secondary)Librarianship” awareness about MLIS program Britan, interestedand wants to literacy. and is unfamiliar in museumlearn more. with many curation and modern digital gallery work. media trends.
  2. 2. PrimaryName – Caitlin JonesDemographics – 19 years old, grew up in Providence, RI and attending school at Brown,currently in the spring of her junior year.Quote - “I’m worried about what to do after graduation. Grad school sounds like a goodidea, but what if I pick the wrong degree program and can’t get a job?”Profession – Student in Art HistoryPersonal Background - Born into a relatively well-off family, Caitlin has been to Europeonce and seen many of the western world’s greatest art works. Now, 19 years old now, she isactive in the school’s Art History student association, enjoys the occasional independentmovie and going out to the same coffee shop to do homework. She is interested in specialcollections and has heard of art librarianship, which seems like something she could really beinterested in, especially if it allows her to work in New York City, London, or Florence.Goals – Caitlin wants to graduate first and foremost! Her goals are to attend grad school,study abroad, intern at MoMA, travel to Hong Kong and get a job doing something relatedto art, art history and special collections.Computer/Technology competencies – very comfortable with her MacBook Air, Caitlinconsiders herself a “digital native.” She is self-taught on most software, including AdobePhotoshop and Final Cut Pro. Regularly active on Facebook, and she sleeps with her iPhonein hand.Credits: Photo from Flickr User Kashirin Nickolai - Creative Commons Attribution License.Available at:
  3. 3. PrimaryName – Miguel DelaurentaDemographics - 43, living in Tampa, FL, born in Honduras, married with a 12-year-olddaughter.Quote – “Do I really have to live my entire life online in order to get a job these days? I hearthat librarianship is a growing field, but I’m worried about being able to keep up, much lessget caught up.”Profession – Formerly an investment banker, Miguel was laid off 6 months ago when thefinancial crisis hit. He is currently unemployed and going back to school to develop a newskill set andPersonal Background – Always a “numbers” man, Miguel has an MBA from Georgia Tech.He enjoys a round of golf on the weekends, and is casually training as a boxer at a local gym(he really just does it for exercise). Financially secure and proud of his accomplishments,Miguel doesn’t mind splurging very now and again, and recently returned from a last minutecruise with his wife. He and his family felt very secure in their life until Miguel was laid off.After a few bad months, Miguel decided to take this as an opportunity to pursue some of hislife’s passions. Writing as a hobby for many years, Miguel is considering going back to schoolfor librarianship to get more acquainted with the culture of books these days.Goals – He wants to find a way to retire comfortably, and enjoy life. Feeling both young andold, Miguel hopes to have time to reinvent himself professionally. Wants to becometechnologically competent. And of course, to get his golf game under par.Computer/Technology competencies – Comfortable with email, Miguel has recently beguntexting to keep up with his daughter. He likes technology, but is more apt to pen and paper,or a good old-fashioned face-to-face meeting. Amazed at the amount of time younger peopleare spending online.Credits:Photo from Flickr User Guilherme Kardel – Creative Commons Attribution, NonCommercial, No Derivatives LicenseAvailable from:
  4. 4. SecondaryName – Britan KumonDemographics - 22, born in South Africa, raised in Detroit, living in Chicago, IL with herboyfriend of 3 years.Quote – “I love my life! Ready for whatever is next!”Profession – Employee at Chicago Field Museum Souvenir Shop.Personal Background – Britan joined the staff at the Field Museum after graduating from UMichigan. Her boyfriend is a sous chef at a well-known Chicago restaurant, and he andBritan moved to the city purely for the experience. She loves wandering the exhibits beforeand after hours. The opportunity to work around curators and gallery assistants hasprovoked an interest in Britan, and she has begun checking job listings for requirements.Coming from a lower-class family uninterested in mid/high culture, Britan finds it difficultto talk to her parents and siblings about her interests.Goals – Britan wants to be the director of a gallery someday. She has recently realized thisand so her immediate goal is to figure out the steps it will take to get there. She readsArtForum and Juxtapose regularly, hoping to develop her artistic eye and keep up with thetrends. Also, knowing that networking is key, it is her goal to break in to the art world bybeing at the right place at the right time, so she attends as many openings and special eventsas she can.Computer/Technology competencies – Familiar with some graphic design programs, Britanis an average user of computers and technology. She enjoys her Kindle, but still buys booksnow and again. She prefers to use the internet for casual things like shopping and listening tomusic. Her boyfriend recently got them on a new phone plan and she’s still getting used toher Droid X.Credits:Photo from Flickr User Nar8iv / Scott W – Creative Commons Attribution, NonCommercial, No Derivatives LicenseAvailable from:
  5. 5. ComplimentaryName – Pauline MaxwellDemographics - 35, San Francisco, CA, born and raised in San Antonio, TX, mother of two,and one child is autistic.Quote – “Literacy is a fundamental of democracy.”Profession – Assoc. Director of Programming at Civic City, LLC.Personal Background – Pauline has been an activist and advocate since her teenage years.She cares deeply about community engagement, and has worked in social services for 10years before moving into her current position. Raising an autistic child had profound affectson her, and she works diligently to advocate for a variety of issues mostly relating tochildren. She lives her life fully devoted to reaching out to those in need, and rarely takestime for her own interests.Goals – to raise awareness to literacy issues in children from all walks of life. To developprograms that will assist teens and parents dealing with autism. To be a good mom.Computer/Technology competencies – Competent at a base level, Pauline uses email a lot,and does research online. She is comfortable with search engines and databases, and enjoysusing her local library for research.Credits: Photo from Flickr User ahockley – Creative Commons Attribution, NonCommercial, No Derivatives LicenseAvailable from:
  6. 6. Scenario:Britan Kumon (Secondary)Information Need/s: What additional education is required to become a curator? How mightthe MLIS degree help me achieve my goal of running a gallery? What sorts of programs ortracks are available?Britan begins her search for information on the curatorship and gallery management andquickly is overwhelmed with details. Starting off with Bing and some related search terms(curator, MLIS, Art Gallery management, Art Curator) she quickly decides to narrow hersearch to educational items. Navigating a few schools’ web pages, Britan finds some mildlyuseful information. Then she comes across a link out to “Student Blogs.” One of the moreinteresting titles catches her eye, and thus she lands on the homepage of the present site.The site offers several navigation options, with a main column serving as a news/updatesfeed. As her eyes move around the screen, Britan gets the sense that there was a lot ofthought put into organization of the page. She notices the creative elements of the pagethough not distracted by them, and her artistic senses enjoy the details that make the pageflow. This site feels and acts very different than the sites she’s just visited for Universityprograms. Britan observes the neatly placed Authors and Editors section, and reads throughthe 2 line bios for the featured authors. Scrolling down a bit she notices a section calledMuseums, and clicks into that page.While her ultimate goal is to manage her own gallery, Britan understands the importance ofestablishing herself as a knowledgeable and tasteful person first. The page she is on hasseveral articles of interest to that end, including “Establishing oneself in the art world” and“Curation starts in the classroom.” The page also offers several columns of links, as well as asearch box, and each column is titled with an particular aspect of considerations a newstudent would want to take: Education, Practical Experience, Art Criticism, Stories, and JobProspects. Following her train of thought, Britan clicks right on the Education tab. Insideshe finds a top 10 list of programs to consider, each with a brief paragraph description. Shealso notices that after clicking on a program link, there is a button that offers to save/emailthe chosen link. “This will be great to email to myself, so I can read through more of themlater,” she thinks. After selecting several programs to check in on later, she moves herattention to the other sections.Returning to the previous page, Britan begins to wonder how a degree in Library Sciencewould relate to working in the art world. She scans and notices several “featured” articles inthe other sections that might shed some light. The Stories section is most appealing to her,as she notices articles on Galleries, Librarian as Curator, and Art Librarianship. After“clipping” all the articles she is interested in, Britan decides to read the Librarian as Curatorarticle. As she has been saving the articles they had been “jumping” from the middle of thepage to a small icon at the top of the page that looked like a moleskin notebook with a redbadge showing the number of articles saved. “How unique!,” she thinks. Navigating to thenotebook she finds the Librarian as Curator article in the list and begins reading. The pagefeatures a small toolbar at the top of the reading notebook with familiar icons to send thearticle to Instapaper, a Kindle, Email address, or Evernote. It also allows her to highlight,
  7. 7. change the text size and color of the reading notebook’s background. Aside from the readingfeatures, Britan finds valuable information about how librarianship is a practice ininformation curation, and how that skill can be applied to working in museums or galleries.She also finds contact information for the author, who happens to work at a gallery Britanhas visited in the past few months.Returning to the home page, Britan is impressed with the amount of content that seems tobe represented in the site. She continues to click through other pages, spending much moretime on this site than any other before, and discovers some reviews by current students onseveral programs she might be interested in. The reviews contain not only positive notes, butalso some things the student didn’t like, or thought could have been done better. Also, thereare courses listed with titles that get Britan more excited about this as a possible way to breakinto museum and gallery career. She makes a point to bookmark the site in order to returnlater and check out more articles.Feeling much better about understanding some possible tracks toward her goal, Britan goesto close the web browser. A dialog box pops up with a message, “It looks like you still havesome articles clipped in your notebook. Want to save them for later?” with a Yes or Nobuttons for options. Upon clicking Yes, Britan is taken back to the Notebook page whereshe discovers she can zip all the articles and email them to herself, or export them as a PDFfile. She opts for the PDF, saves it to her Dropbox folder, and leaves the site with plans toread the articles on her Kindle the next day.