1




Measuring Online Influence:
The art of making noise without being noisy



Micah Baldwin
Lijit Networks
WordCamp Chic...
2




why am I listening to this dude?
2




why am I listening to this dude?

Well, besides that I paid $20 and get a tshirt?



Seriously, who is this dude? Wh...
3




yes I am awesome enough for two slides

 #FollowFriday Founder

 700+ RSS Subscribers to
 Learntoduck.com

 6,000+ f...
4




“Micah, you have done an
amazing job building your
    online influence.”




             Photo by: somethingstarted...
5




          (that’s actually not true)

Mostly they still called me just a douchebag.
6




 “What is online influence?

And how does one build it?”




                   Photo by: jsarcadia @ flickr
7




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formula...
8




Influence is the IMPLICIT or
EXPLICIT effect of one thing
(or person) on another thing
         or person.
9
9




Influence     is           one person
influencing   one person   about        one thing
9




Influence      is          one person
influencing   one person   about        one thing
10




3 Steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formul...
10




3 Steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formul...
11




                   Trust

               Expertise

                  Brand

Components of Influence
12




Trust
13




 Trust is the creation
  of an expectation
 that person A will
      ALWAYS
  act as person B
expects them to act.
14




Random trust equation
15
16




Branding
17



Personal Branding, unlike
Corporate Branding is
designed to create
expectations about you and
your actions.
18
18
18
18
18
18
18
18




PERSONAL BRAND
19




Expertise
20
20




Knowledge is gained.




Expertise is given.
21




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formul...
21




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formul...
22




          Influence =

Reach (Brand*Expertise*Trust)

     *reach is a multiplier of influence
23




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formul...
23




3 steps to measuring online influence


 Define Influence



 Identify the Components of Influence



 Provide a formul...
24




How to build online influence?
25




make your blog the center of
   your online universe.
26




Three Rules of Blogging

1. Write like no one is reading.

2. Write when you want to write.

3. The moment you thin...
27




become involved
28




Be active online.
29




True online influentials
become conduits for content
filtering and discovery, driving
positive community growth.
30




content discovery and filtering




        * Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither d...
31




aggregating knowledge
32




content recommendation
33




become a conduit




               Photo by: CasaDeQueso @ flickr
34




             Micah Baldwin (@micah)
       TXT micah to 50500 - CONTXTS.COM
                720-231-7120 cell
     ...
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Wordcamp Chicago: Why Do We Blog?

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A discussion on personal branding, influence and why we blog at Wordcamp Chicago. Similar to the discussion at Wordcamp Denver, but with more tools and actions.

Published in: Business, Technology

Wordcamp Chicago: Why Do We Blog?

  1. 1. 1 Measuring Online Influence: The art of making noise without being noisy Micah Baldwin Lijit Networks WordCamp Chicago June 6, 2009 That guy is crazy! Don’t listen to him!
  2. 2. 2 why am I listening to this dude?
  3. 3. 2 why am I listening to this dude? Well, besides that I paid $20 and get a tshirt? Seriously, who is this dude? Where is Boulder, CO again? Jeez, this guy really thinks he is awesome. Ok, Mr. Awesome dude! I’m guessing that everyone else they asked to speak was dead.
  4. 4. 3 yes I am awesome enough for two slides #FollowFriday Founder 700+ RSS Subscribers to Learntoduck.com 6,000+ followers on Twitter 1,200+ friends on Facebook 500+ friends on LinkedIn #1 Douchebag on Google (2008)
  5. 5. 4 “Micah, you have done an amazing job building your online influence.” Photo by: somethingstartedcrazy @ flickr
  6. 6. 5 (that’s actually not true) Mostly they still called me just a douchebag.
  7. 7. 6 “What is online influence? And how does one build it?” Photo by: jsarcadia @ flickr
  8. 8. 7 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  9. 9. 8 Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person.
  10. 10. 9
  11. 11. 9 Influence is one person influencing one person about one thing
  12. 12. 9 Influence is one person influencing one person about one thing
  13. 13. 10 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  14. 14. 10 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  15. 15. 11 Trust Expertise Brand Components of Influence
  16. 16. 12 Trust
  17. 17. 13 Trust is the creation of an expectation that person A will ALWAYS act as person B expects them to act.
  18. 18. 14 Random trust equation
  19. 19. 15
  20. 20. 16 Branding
  21. 21. 17 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions.
  22. 22. 18
  23. 23. 18
  24. 24. 18
  25. 25. 18
  26. 26. 18
  27. 27. 18
  28. 28. 18
  29. 29. 18 PERSONAL BRAND
  30. 30. 19 Expertise
  31. 31. 20
  32. 32. 20 Knowledge is gained. Expertise is given.
  33. 33. 21 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  34. 34. 21 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  35. 35. 22 Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence
  36. 36. 23 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  37. 37. 23 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
  38. 38. 24 How to build online influence?
  39. 39. 25 make your blog the center of your online universe.
  40. 40. 26 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger.
  41. 41. 27 become involved
  42. 42. 28 Be active online.
  43. 43. 29 True online influentials become conduits for content filtering and discovery, driving positive community growth.
  44. 44. 30 content discovery and filtering * Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.
  45. 45. 31 aggregating knowledge
  46. 46. 32 content recommendation
  47. 47. 33 become a conduit Photo by: CasaDeQueso @ flickr
  48. 48. 34 Micah Baldwin (@micah) TXT micah to 50500 - CONTXTS.COM 720-231-7120 cell micah@lijit.com Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/SKYPE: micahb37 Gtalk: micahb@gmail.com Install Lijit (http://lijit.com) and email me: I’ll hook you up http://www.slideshare.com/micahb
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