Wordcamp Chicago: Why Do We Blog?

1 Measuring Online Inﬂuence: The art of making noise without being noisy Micah Baldwin Lijit Networks WordCamp Chicago June 6, 2009 That guy is crazy! Don’t listen to him!

2 why am I listening to this dude?

2 why am I listening to this dude? Well, besides that I paid $20 and get a tshirt? Seriously, who is this dude? Where is Boulder, CO again? Jeez, this guy really thinks he is awesome. Ok, Mr. Awesome dude! I’m guessing that everyone else they asked to speak was dead.

3 yes I am awesome enough for two slides #FollowFriday Founder 700+ RSS Subscribers to Learntoduck.com 6,000+ followers on Twitter 1,200+ friends on Facebook 500+ friends on LinkedIn #1 Douchebag on Google (2008)

4 “Micah, you have done an amazing job building your online inﬂuence.” Photo by: somethingstartedcrazy @ ﬂickr

5 (that’s actually not true) Mostly they still called me just a douchebag.

6 “What is online inﬂuence? And how does one build it?” Photo by: jsarcadia @ ﬂickr

7 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence

8 Inﬂuence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person.

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9 Inﬂuence is one person inﬂuencing one person about one thing

10 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence

11 Trust Expertise Brand Components of Inﬂuence

12 Trust

13 Trust is the creation of an expectation that person A will ALWAYS act as person B expects them to act.

14 Random trust equation

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16 Branding

17 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions.

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18 PERSONAL BRAND

19 Expertise

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20 Knowledge is gained. Expertise is given.

22 Inﬂuence = Reach (Brand*Expertise*Trust) *reach is a multiplier of inﬂuence

24 How to build online inﬂuence?

25 make your blog the center of your online universe.

26 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger.

27 become involved

28 Be active online.

29 True online inﬂuentials become conduits for content ﬁltering and discovery, driving positive community growth.

30 content discovery and ﬁltering * Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.

31 aggregating knowledge

32 content recommendation

33 become a conduit Photo by: CasaDeQueso @ ﬂickr

34 Micah Baldwin (@micah) TXT micah to 50500 - CONTXTS.COM 720-231-7120 cell micah@lijit.com Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/SKYPE: micahb37 Gtalk: micahb@gmail.com Install Lijit (http://lijit.com) and email me: I’ll hook you up http://www.slideshare.com/micahb

Wordcamp Chicago: Why Do We Blog?

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Notes on slide 1

10 Favorites & 2 Groups