1




       Measuring Online Influence:
       The Art of Making Noise Without Being Noisy

       Micah Baldwin
       Li...
2




       Am I Influential?
             600+ RSS Subscribers to
             Learntoduck.com

             4500+ follow...
3




                    All I got was this stupid card

Saturday, February 28, 2009
4




              “Micah, you have done an
              amazing job building your
                  online influence.”

...
5




               “Seriously? What is online
               influence? And how does
                     one build it?”
...
6




       3 Steps to Measuring Online Influence


             Define Influence



             Identify the Components of...
7




              Influence is the IMPLICIT or
             EXPLICIT effect of one thing (or
              person) on ano...
8




     Influence                 Is           One Person
     Influencing               One Person   About        One Th...
9




       3 Steps to Measuring Online Influence


             Define Influence



             Identify the Components of...
10




                                                  Trust

                                              Expertise

 ...
11




                                 Trust is creating an
                                      expectation
           ...
12




                              Trust Equation

Saturday, February 28, 2009
13




Saturday, February 28, 2009
14




                              Trust




Saturday, February 28, 2009
15




       Personal Branding, unlike
       Corporate Branding is designed
       to create expectations about you
    ...
16




                              Expertise




Saturday, February 28, 2009
17




       Knowledge is gained.



       Expertise is given.


Saturday, February 28, 2009
18




                              Branding




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




Saturday, February 28, 2009
19




            PERSONAL BRAND


Saturday, February 28, 2009
20




       3 Steps to Measuring Online Influence


             Define Influence



             Identify the Components o...
21




                                Influence =

                Reach (Brand*Expertise*Trust)

                        ...
22




       3 Steps to Measuring Online Influence


             Define Influence



             Identify the Components o...
23




           How to Build Online Influence?




Saturday, February 28, 2009
24




                        Center on Your Blog




Saturday, February 28, 2009
25



       Three Rules of Blogging

       1. Write like no one is reading.

       2. Write when you want to write.

  ...
26




                              Become Involved




Saturday, February 28, 2009
27




                              Be Active Online.

Saturday, February 28, 2009
28




                              Become a Conduit




                                             Photo by: CasaDeQue...
29




       True online influentials
       become conduits for content
       filtering and discovery, driving
       pos...
30




        Content Discovery and Filtering




                              * Disclaimer: I work at Lijit and we are ...
31




                        Content Recommendation

Saturday, February 28, 2009
32




                                           Micah Baldwin
                             TXT MICAH to 50500 - CONTXTS....
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Measuring Online Influence: The Art of Making Noise Without Being Noisy

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Given at WordCamp Denver 02.28.09. focusing on how to measure online influence and how to grow influence and reach.

Published in: Business
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  • you may find the video here: I thought it would be useful to link them together http://wordpress.tv/2009/07/03/micah-baldwin-measuring-online-influence-wordcamp-denver-2009/

    <br /><object type="application/x-shockwave-flash" data="http://v.wordpress.com/TouviPM9" width="350" height="288"><param name="movie" value="http://v.wordpress.com/TouviPM9"></param><embed src="http://v.wordpress.com/TouviPM9" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • Micah, this really is a wonderful presentation. Love - Amol@Mintyrich.net
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  • thanks Jeremy, from one caricature to another, the love is mutual... :)
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Measuring Online Influence: The Art of Making Noise Without Being Noisy

  1. 1. 1 Measuring Online Influence: The Art of Making Noise Without Being Noisy Micah Baldwin Lijit Networks @micah That Man is Crazy! Dont Listen to Him! Saturday, February 28, 2009
  2. 2. 2 Am I Influential? 600+ RSS Subscribers to Learntoduck.com 4500+ followers on Twitter 1000+ friends on Facebook 500+ friends on LinkedIn MicahChic - Fashion Icon #FollowFriday Founder Quest to be #1 Douchebag Saturday, February 28, 2009
  3. 3. 3 All I got was this stupid card Saturday, February 28, 2009
  4. 4. 4 “Micah, you have done an amazing job building your online influence.” Photo by: somethingstartedcrazy @ flickr Saturday, February 28, 2009
  5. 5. 5 “Seriously? What is online influence? And how does one build it?” Photo by: jsarcadia @ flickr Saturday, February 28, 2009
  6. 6. 6 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009
  7. 7. 7 Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person. Saturday, February 28, 2009
  8. 8. 8 Influence Is One Person Influencing One Person About One Thing Saturday, February 28, 2009
  9. 9. 9 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009
  10. 10. 10 Trust Expertise Brand Components of Influence Saturday, February 28, 2009
  11. 11. 11 Trust is creating an expectation that a person will ALWAYS act in your best interest. Saturday, February 28, 2009
  12. 12. 12 Trust Equation Saturday, February 28, 2009
  13. 13. 13 Saturday, February 28, 2009
  14. 14. 14 Trust Saturday, February 28, 2009
  15. 15. 15 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions. Saturday, February 28, 2009
  16. 16. 16 Expertise Saturday, February 28, 2009
  17. 17. 17 Knowledge is gained. Expertise is given. Saturday, February 28, 2009
  18. 18. 18 Branding Saturday, February 28, 2009
  19. 19. 19 Saturday, February 28, 2009
  20. 20. 19 Saturday, February 28, 2009
  21. 21. 19 Saturday, February 28, 2009
  22. 22. 19 Saturday, February 28, 2009
  23. 23. 19 Saturday, February 28, 2009
  24. 24. 19 Saturday, February 28, 2009
  25. 25. 19 Saturday, February 28, 2009
  26. 26. 19 PERSONAL BRAND Saturday, February 28, 2009
  27. 27. 20 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009
  28. 28. 21 Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence Saturday, February 28, 2009
  29. 29. 22 3 Steps to Measuring Online Influence Define Influence Identify the Components of Influence Provide a formula for Influence Saturday, February 28, 2009
  30. 30. 23 How to Build Online Influence? Saturday, February 28, 2009
  31. 31. 24 Center on Your Blog Saturday, February 28, 2009
  32. 32. 25 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger. Saturday, February 28, 2009
  33. 33. 26 Become Involved Saturday, February 28, 2009
  34. 34. 27 Be Active Online. Saturday, February 28, 2009
  35. 35. 28 Become a Conduit Photo by: CasaDeQueso @ flickr Saturday, February 28, 2009
  36. 36. 29 True online influentials become conduits for content filtering and discovery, driving positive community growth. Saturday, February 28, 2009
  37. 37. 30 Content Discovery and Filtering * Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation. Saturday, February 28, 2009
  38. 38. 31 Content Recommendation Saturday, February 28, 2009
  39. 39. 32 Micah Baldwin TXT MICAH to 50500 - CONTXTS.COM 720-231-7120 cell @micah micah@lijit.com Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/Y!/MSN/SKYPE: micahb37 Gtalk: micahb@gmail.com 275 South 40th Street, Boulder, CO 80305 408-945-8271 (mom’s number) http://www.slideshare.com/micahb Saturday, February 28, 2009
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