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Measuring Online Influence:
The Art of Making Noise Without Being Noisy
Micah Baldwin
Lijit Networks
@micah
That Man is
Crazy! Dont
Listen to
Him!
Saturday, February 28, 2009

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Am I Influential?
600+ RSS Subscribers to
Learntoduck.com
4500+ followers on Twitter
1000+ friends on Facebook
500+ friends on LinkedIn
MicahChic - Fashion Icon
#FollowFriday Founder
Quest to be #1 Douchebag
Saturday, February 28, 2009

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All I got was this stupid card
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“Micah, you have done an
amazing job building your
online influence.”
Photo by: somethingstartedcrazy @ flickr
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“Seriously? What is online
influence? And how does
one build it?”
Photo by: jsarcadia @ flickr
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3 Steps to Measuring Online Influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence
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Influence is the IMPLICIT or
EXPLICIT effect of one thing (or
person) on another thing or
person.
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Influence Is One Person
Influencing One Person About One Thing
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3 Steps to Measuring Online Influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence
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Trust
Expertise
Brand
Components of Influence
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Trust is creating an
expectation
that a person will
ALWAYS
act in your best interest.
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Trust Equation
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Trust
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Personal Branding, unlike
Corporate Branding is designed
to create expectations about you
and your actions.
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Expertise
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Knowledge is gained.
Expertise is given.
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Branding
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PERSONAL BRAND
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3 Steps to Measuring Online Influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence
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Influence =
Reach (Brand*Expertise*Trust)
*reach is a multiplier of influence
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3 Steps to Measuring Online Influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence
Saturday, February 28, 2009

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How to Build Online Influence?
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Center on Your Blog
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Three Rules of Blogging
1. Write like no one is reading.
2. Write when you want to write.
3. The moment you think “that
would be a good blog post,” you
become a blogger.
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Become Involved
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Be Active Online.
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Become a Conduit
Photo by: CasaDeQueso @ flickr
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True online influentials
become conduits for content
filtering and discovery, driving
positive community growth.
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Content Discovery and Filtering
* Disclaimer: I work at Lijit and we are sponsors of WordCamp. Neither drove this slide or my presentation.
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Content Recommendation
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Micah Baldwin
TXT MICAH to 50500 - CONTXTS.COM
720-231-7120 cell
@micah
micah@lijit.com
Go Look Up Micah Baldwin on Facebook, LinkedIn, etc
AIM/Y!/MSN/SKYPE: micahb37
Gtalk: micahb@gmail.com
275 South 40th Street, Boulder, CO 80305
408-945-8271 (mom’s number)
http://www.slideshare.com/micahb
Saturday, February 28, 2009