Measuring Online Influence

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Measuring and Defining Online Influence

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Measuring Online Influence

  1. 1. You Are The Center of Your Universe Micah Baldwin @micah Lijit Networks
  2. 2. Becoming a Conduit: Defining Online Influence Through Human Content Filtering and Discovery Defining Online Influence Through Human Content Filtering and Discovery Micah Baldwin @micah Lijit Networks
  3. 3. Influence is the name of the game.
  4. 4. 3 Steps to Measuring Online Influence <ul><li>Define Influence </li></ul><ul><li>Identify the Components of Influence </li></ul><ul><li>3. Provide a Mathematical Formula </li></ul>
  5. 5. What is Influence Really? the implicit or explicit effect of one thing (or person) on another
  6. 6. Step 1: Define Influence <ul><li>Define Influence </li></ul><ul><li>Identify the Components of Influence </li></ul><ul><li>3. Provide a Mathematical Formula </li></ul>
  7. 7. The Components of Influence Brand Expertise Trust
  8. 8. Step 2: Influence Components <ul><li>Define Influence </li></ul><ul><li>Identify the Components of Influence </li></ul><ul><li>3. Provide a Mathematical Formula </li></ul>
  9. 9. What is Branding? Personal Branding unlike Corporate Branding, is not designed to make people emote but about setting expectations about you.
  10. 10. Personal Branding Explained. (This was built by Jess3.com and Brian Solis)
  11. 11. PERSONAL BRAND
  12. 12. What is Expertise? Expertise is Bestowed on You. Expertise is Knowledge Combined with Trust.
  13. 14. What is Trust? Trust is creating an expectation that a person will ALWAYS act in your best interest.
  14. 16. Reach * (Brand * Expertise * Trust) = Influence Influence Equation
  15. 17. Step 3: Provide a Mathmatical Formula <ul><li>Define Influence </li></ul><ul><li>Identify the Components of Influence </li></ul><ul><li>3. Provide a Mathematical Formula </li></ul>
  16. 18. Becoming a Conduit Human Based Filtering and Content Discovery Human Based Filtering and Content Discovery With influence, people trust you to connect them to people they should also trust. You become a conduit for positive community growth.
  17. 19. Who Was That Douchebag? Micah Baldwin TXT MICAH to 50500 - CONTXTS.COM 720-231-7120 cell @micah [email_address] Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/Y!/MSN: micahb37 Gtalk: [email_address] m 275 South 40th Street, Boulder, CO 80305 408-945-8271 (mom’s number) http://www.slideshare.com /micah b

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