Measuring Online Influence
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Measuring and Defining Online Influence

Measuring and Defining Online Influence

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Measuring Online Influence Presentation Transcript

  • 1. You Are The Center of Your Universe Micah Baldwin @micah Lijit Networks
  • 2. Becoming a Conduit: Defining Online Influence Through Human Content Filtering and Discovery Defining Online Influence Through Human Content Filtering and Discovery Micah Baldwin @micah Lijit Networks
  • 3. Influence is the name of the game.
  • 4. 3 Steps to Measuring Online Influence
    • Define Influence
    • Identify the Components of Influence
    • 3. Provide a Mathematical Formula
  • 5. What is Influence Really? the implicit or explicit effect of one thing (or person) on another
  • 6. Step 1: Define Influence
    • Define Influence
    • Identify the Components of Influence
    • 3. Provide a Mathematical Formula
  • 7. The Components of Influence Brand Expertise Trust
  • 8. Step 2: Influence Components
    • Define Influence
    • Identify the Components of Influence
    • 3. Provide a Mathematical Formula
  • 9. What is Branding? Personal Branding unlike Corporate Branding, is not designed to make people emote but about setting expectations about you.
  • 10. Personal Branding Explained. (This was built by Jess3.com and Brian Solis)
  • 11. PERSONAL BRAND
  • 12. What is Expertise? Expertise is Bestowed on You. Expertise is Knowledge Combined with Trust.
  • 13.  
  • 14. What is Trust? Trust is creating an expectation that a person will ALWAYS act in your best interest.
  • 15.  
  • 16. Reach * (Brand * Expertise * Trust) = Influence Influence Equation
  • 17. Step 3: Provide a Mathmatical Formula
    • Define Influence
    • Identify the Components of Influence
    • 3. Provide a Mathematical Formula
  • 18. Becoming a Conduit Human Based Filtering and Content Discovery Human Based Filtering and Content Discovery With influence, people trust you to connect them to people they should also trust. You become a conduit for positive community growth.
  • 19. Who Was That Douchebag? Micah Baldwin TXT MICAH to 50500 - CONTXTS.COM 720-231-7120 cell @micah [email_address] Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/Y!/MSN: micahb37 Gtalk: [email_address] m 275 South 40th Street, Boulder, CO 80305 408-945-8271 (mom’s number) http://www.slideshare.com /micah b