Douchebag SEO

SEO is All Grown Up My Quest to be the #1 Douche bag TechCocktail Conference – May 29, 2008

Four Choices
We Can Go Through this 45 Slide Deck
We Can Go Through a Couple of Slides then do Q&A and Site Reviews
We Can Skip the Slides and do Q&A and Site Reviews
Skip the Session and Get Cookies

The Hidden Secret of SEO
FOCUS!

Young Foundational SEO
Three parts to SEO
Code
Keep your code clean (reduce scripts, comments, etc.)
Keep your code minimal (use external calls, etc)
Content
Keep your content focused (repeat keyword 5-7 times per 100 words)
Keep it short (250 words per URL)
Keep it clear
Context
Get incoming links that matter from sites that matter
Quality trumps Quantity every time

Grown Up SEO
SEO has shifted from being a specific discipline to encompassing a holistic tactical approach
With the growth of social media and search engine spamming, SEO has taken on the requirement of contextual branding
It is imperative that the concepts you are focusing your SEO efforts match the concepts you are focusing your branding effort.

M y Quest to be the #1 Douche bag on Google

Standard SEO Practice – Incoming Links

Douche Bag Scores at SXSW

Douche Bag on Twitter

Personally Branded a Douche Bag

Am I the #1 Douche Bag?

Contact Me
Micah Baldwin
VP, Business Development
Lijit Networks
(720) 231-7120 cell (maybe)
(303) 493-5490 x491 desk (never)
[email_address] (usually)
http://learntoduck.com blog
http://twitter.com/micah
Download at: http://learntoduck.com/douchebag.pptx

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Douchebag SEO

by Micah Baldwin

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