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Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
Douchebag SEO
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Douchebag SEO

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Transcript

  • 1. SEO is All Grown Up My Quest to be the #1 Douche bag TechCocktail Conference – May 29, 2008
  • 2. Four Choices
    • We Can Go Through this 45 Slide Deck
    • We Can Go Through a Couple of Slides then do Q&A and Site Reviews
    • We Can Skip the Slides and do Q&A and Site Reviews
    • Skip the Session and Get Cookies
  • 3. The Hidden Secret of SEO
    • FOCUS!
  • 4. Young Foundational SEO
    • Three parts to SEO
        • Code
          • Keep your code clean (reduce scripts, comments, etc.)
          • Keep your code minimal (use external calls, etc)
        • Content
          • Keep your content focused (repeat keyword 5-7 times per 100 words)
          • Keep it short (250 words per URL)
          • Keep it clear
        • Context
          • Get incoming links that matter from sites that matter
          • Quality trumps Quantity every time
  • 5. Grown Up SEO
    • SEO has shifted from being a specific discipline to encompassing a holistic tactical approach
    • With the growth of social media and search engine spamming, SEO has taken on the requirement of contextual branding
    • It is imperative that the concepts you are focusing your SEO efforts match the concepts you are focusing your branding effort.
  • 6. M y Quest to be the #1 Douche bag on Google
  • 7. Standard SEO Practice – Incoming Links
  • 8. Douche Bag Scores at SXSW
  • 9. Douche Bag on Twitter
  • 10. Personally Branded a Douche Bag
  • 11. Am I the #1 Douche Bag?
  • 12. Contact Me
    • Micah Baldwin
    • VP, Business Development
    • Lijit Networks
    • (720) 231-7120 cell (maybe)
    • (303) 493-5490 x491 desk (never)
    • [email_address] (usually)
    • http://learntoduck.com blog
    • http://twitter.com/micah
    • Download at: http://learntoduck.com/douchebag.pptx

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