SEO is All Grown Up My Quest to be the #1 Douche bag TechCocktail Conference – May 29, 2008

Four Choices We Can Go Through this 45 Slide Deck We Can Go Through a Couple of Slides then do Q&A and Site Reviews We Can Skip the Slides and do Q&A and Site Reviews Skip the Session and Get Cookies

We Can Go Through this 45 Slide Deck

We Can Go Through a Couple of Slides then do Q&A and Site Reviews

We Can Skip the Slides and do Q&A and Site Reviews

Skip the Session and Get Cookies

The Hidden Secret of SEO FOCUS!

FOCUS!

Young Foundational SEO Three parts to SEO Code Keep your code clean (reduce scripts, comments, etc.) Keep your code minimal (use external calls, etc) Content Keep your content focused (repeat keyword 5-7 times per 100 words) Keep it short (250 words per URL) Keep it clear Context Get incoming links that matter from sites that matter Quality trumps Quantity every time

Three parts to SEO

Code

Keep your code clean (reduce scripts, comments, etc.)

Keep your code minimal (use external calls, etc)

Content

Keep your content focused (repeat keyword 5-7 times per 100 words)

Keep it short (250 words per URL)

Keep it clear

Context

Get incoming links that matter from sites that matter

Quality trumps Quantity every time

Grown Up SEO SEO has shifted from being a specific discipline to encompassing a holistic tactical approach With the growth of social media and search engine spamming, SEO has taken on the requirement of contextual branding It is imperative that the concepts you are focusing your SEO efforts match the concepts you are focusing your branding effort.

SEO has shifted from being a specific discipline to encompassing a holistic tactical approach

With the growth of social media and search engine spamming, SEO has taken on the requirement of contextual branding

It is imperative that the concepts you are focusing your SEO efforts match the concepts you are focusing your branding effort.

M y Quest to be the #1 Douche bag on Google

Standard SEO Practice – Incoming Links

Douche Bag Scores at SXSW

Douche Bag on Twitter

Personally Branded a Douche Bag

Am I the #1 Douche Bag?

Contact Me Micah Baldwin VP, Business Development Lijit Networks (720) 231-7120 cell (maybe) (303) 493-5490 x491 desk (never) [email_address] (usually) http://learntoduck.com blog http://twitter.com/micah Download at: http://learntoduck.com/douchebag.pptx

Micah Baldwin

VP, Business Development

Lijit Networks

(720) 231-7120 cell (maybe)

(303) 493-5490 x491 desk (never)

[email_address] (usually)

http://learntoduck.com blog

http://twitter.com/micah

Download at: http://learntoduck.com/douchebag.pptx