measuring online influence.
Lijit Networks
Boulder/Denver New Tech Meeting
June 2, 2009
As presented by:
Grace Boyle (@gracekboyle) and Micah Baldwin (@micah)

what is Lijit?

what is Lijit?
Your Trusted Sources

my lijit profile.

the widget and search results.

the widget and search results.

how do we make money?

how big is lijit?

how big is lijit?
We have approximately 8,000
publishers in our network.

how big is lijit?
We have approximately 8,000
publishers in our network.
We serve more than 250 million
widget views per month.

how big is lijit?
We have approximately 8,000
publishers in our network.
We serve more than 250 million
widget views per month.
Our widget has been seen more
than 1 billion times in 2009.

how big is lijit?
We have approximately 8,000
publishers in our network.
We serve more than 250 million
widget views per month.
Our widget has been seen more
than 1 billion times in 2009.
More than 15 million searches
are performed monthly.

what about influence?

Influence is the IMPLICIT or
EXPLICIT effect of one thing (or
person) on another thing or
person.

what are the components of
influence?

Audience
It demonstrates a blogger's ability to reach static audiences
(return readers) and dynamic audiences (discovery based
readers) with regularity.
Trust
Trust is a measure of the strength of a publisher's
relationships.
Expertise
how often a publisher is used as an expert source of
information and the depth at which that information is
gathered by static and dynamic audiences.

Expertise
how often a publisher is used as an expert source of
information and the depth at which that information is
gathered by static and dynamic audiences.

who is the most influential?

who is the most influential?

how do you measure your
influence?
• Install Lijit - http://www.lijit.com/
• Wait....we are launching this soon.
• While you are waiting, create online content, engage in
your online communities and build online expertise.