Boulder/Denver New Tech Meetup

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short 5 min presentation done at the Boulder/Denver New Tech Meetup in June. Covered some of the stuff we are doing around influence.

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  • Boulder/Denver New Tech Meetup

    1. 1. measuring online influence. Lijit Networks Boulder/Denver New Tech Meeting June 2, 2009 As presented by: Grace Boyle (@gracekboyle) and Micah Baldwin (@micah)
    2. 2. what is Lijit?
    3. 3. what is Lijit? Your Trusted Sources
    4. 4. my lijit profile.
    5. 5. the widget and search results.
    6. 6. the widget and search results.
    7. 7. how do we make money?
    8. 8. how big is lijit?
    9. 9. how big is lijit? We have approximately 8,000 publishers in our network.
    10. 10. how big is lijit? We have approximately 8,000 publishers in our network. We serve more than 250 million widget views per month.
    11. 11. how big is lijit? We have approximately 8,000 publishers in our network. We serve more than 250 million widget views per month. Our widget has been seen more than 1 billion times in 2009.
    12. 12. how big is lijit? We have approximately 8,000 publishers in our network. We serve more than 250 million widget views per month. Our widget has been seen more than 1 billion times in 2009. More than 15 million searches are performed monthly.
    13. 13. what about influence?
    14. 14. Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person.
    15. 15. what are the components of influence?
    16. 16. Audience It demonstrates a blogger's ability to reach static audiences (return readers) and dynamic audiences (discovery based readers) with regularity. Trust Trust is a measure of the strength of a publisher's relationships. Expertise how often a publisher is used as an expert source of information and the depth at which that information is gathered by static and dynamic audiences.
    17. 17. Expertise how often a publisher is used as an expert source of information and the depth at which that information is gathered by static and dynamic audiences.
    18. 18. who is the most influential?
    19. 19. who is the most influential?
    20. 20. how do you measure your influence? • Install Lijit - http://www.lijit.com/ • Wait....we are launching this soon. • While you are waiting, create online content, engage in your online communities and build online expertise.

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