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Boulder/Denver New Tech Meetup
 

Boulder/Denver New Tech Meetup

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short 5 min presentation done at the Boulder/Denver New Tech Meetup in June. Covered some of the stuff we are doing around influence.

short 5 min presentation done at the Boulder/Denver New Tech Meetup in June. Covered some of the stuff we are doing around influence.

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Boulder/Denver New Tech Meetup Boulder/Denver New Tech Meetup Presentation Transcript

  • measuring online influence. Lijit Networks Boulder/Denver New Tech Meeting June 2, 2009 As presented by: Grace Boyle (@gracekboyle) and Micah Baldwin (@micah)
  • what is Lijit?
  • what is Lijit? Your Trusted Sources
  • my lijit profile.
  • the widget and search results.
  • the widget and search results.
  • how do we make money?
  • how big is lijit?
  • how big is lijit? We have approximately 8,000 publishers in our network.
  • how big is lijit? We have approximately 8,000 publishers in our network. We serve more than 250 million widget views per month.
  • how big is lijit? We have approximately 8,000 publishers in our network. We serve more than 250 million widget views per month. Our widget has been seen more than 1 billion times in 2009.
  • how big is lijit? We have approximately 8,000 publishers in our network. We serve more than 250 million widget views per month. Our widget has been seen more than 1 billion times in 2009. More than 15 million searches are performed monthly.
  • what about influence?
  • Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on another thing or person.
  • what are the components of influence?
  • Audience It demonstrates a blogger's ability to reach static audiences (return readers) and dynamic audiences (discovery based readers) with regularity. Trust Trust is a measure of the strength of a publisher's relationships. Expertise how often a publisher is used as an expert source of information and the depth at which that information is gathered by static and dynamic audiences.
  • Expertise how often a publisher is used as an expert source of information and the depth at which that information is gathered by static and dynamic audiences.
  • who is the most influential?
  • who is the most influential?
  • how do you measure your influence? • Install Lijit - http://www.lijit.com/ • Wait....we are launching this soon. • While you are waiting, create online content, engage in your online communities and build online expertise.