Social Networking
The New Marketing Tool for Businesses
Micah Humphreys, dirt guy
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What do you think of when you
hear ‘Social Networking’ or
‘Social Media’?
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“Social Media is the process of
using interactive web-based tools
to create and share information in
order to establish community
engagement online and off.”
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A personal observation...
Twitter Updates of TCTWest
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Businesses of products I love offer
coupons with these tools!
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Ponder this fact:
Half of my life I’ve had access to
the internet.
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Percent of Life with Internet!
100!
90!
80!
70!
Percent
60!
50!
40!
30!
20!
10!
0!
32! 31! 30! 29! 28! 27! 26! 25! 24! 23! 22! 21! 20! 19! 18! 17! 16! 15! 14! 13! 12! 11! 10! 9! 8! 7! 6! 5! 4! 3! 2! 1! 0!
Age
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With my students, research projects are
now online collaborations.
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Coldplay on Twitter
One Month...
40,000 eyes
$0
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Okay, but what is social networking?
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Oh, and I found that presentation
software through a contact
...on twitter.
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One last example(s):
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A quick overview of
Social Networking Tools
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RSS - Your New News Source
It Stands for Really Simple Syndication
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Twitter
“What are you doing?” And much more.
140 characters or less
A Sixth Sense
twibs.com
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Facebook - A Friendlier Face
for Your Business
Become Friends and Finding Fans
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Blogs and Websites
Because Your Product Isn’t Static
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There’s plenty of others...
Beebo
Classmates
Dodgeball
Friendster
GoingOn
Habbo
Imeem
Last.fm
Meetup
Ning
Orkut
Xanga
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Things To Remember...
Your business plan remains your best directive
Your customer profile is the starting point
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Things To Remember...
You have special knowledge, and that knowledge
can be used as material for drawing customers and
filling out your ‘Social Networking Personality’
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Things To Remember...
Start Slow.
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Things To Remember...
You will not be an instant expert
It will take time to realize the potential of these
(free!) tools
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Things To Do...
Read these books:
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www.northwestcollege.edu/ag
www.twitter.com/micahhumphreys
www.designhollow.com
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