Naked ConversationsBy: Robert Scoble and Shel Israel Presentation by: Micaela Carter 03/02/2010 PRCA 3711
Robert Scoble Began his blog in 2000 and now has more than 3.5 million readers every year.
ShelIsreal He’s been an expert on innovation for more than 20 years!
How blogs are changing the way businesses talk with customers…. Numbers speak. They indicate blogging is no fad, and its relevance to business cannot logically continue to be denied. According to David L. Sifry the number of blogs has been doubling about every five months since 2003.
Six Pillars of BLOGGING: Publishable Findable Linkable Social Syndicatable Viral
Word of Mouth on STERIODS Blogging enables companies to convert customers into word- championing evangelists a powerful mechanism for true believers to spread the word about what you do and why other people should believe in what you are doing. “Blogging is word of mouth on steroids.”- YossiVardi
Blogging lets you: 1. Join the conversation. 2. Feed the network.
Five SUCCESS tips: Blogging saves money but costs time. Talk, don’t sell. Post often and be interesting. You get smarter by listening to what people tell you. Write on issues you know and care about.
Is blogging MARKETING? “The technology will bring an ease and depth of global interaction that is definitely world-changing.” “Blog’s add one more tool to a marketer’s repertoire.” “Every marketing director I’ve ever met is looking for innovative ways to create stronger customer relationships.” “Blogs are excellent way to establish and promote through leadership.” TOBY BLOOMBERG
3 Major TRENDS being driven by blogging: 1. Blogs are democratizing the media. 2. Blogs are driving corporate transparency, 3. Blogs are challenging traditional PR practices.
Blogs and National Cultures and their adoption to it… If a blogger has enough passion, the blog becomes the central place on the Internet for that topic.
China Dragging… Japan Rising… Some businesses are using blogs for customer relationship- building. Some small businesses are trying to use blogs to market their products and services.
The FUD Barrier Negative comments. Disclosing confidential information. No ROI. Loss of Message Control. Competitive Disadvantages. Too much time- So few in the audience. Employee Misbehavior.
When BAD blogs turn GOOD “Character blogs are all lame,” said Hugh MacLeod.
Doing it RIGHT! TOP 11 TIPS: What’s in a name? Search engine results Read a bunch of blogs before you start Keep it simple. Keep is focused. Demonstrate passion. Show your authority. Add comments. Be accessible. Tell a story. Be linky. Get out into the real world. Use your referrer log. “The trouble with doing something right the first time is that nobody appreciates how difficult it was.”- Walt West
What did I learn? What surprised me? I learned that companies are now changing the way they communicate and create customer relationships through blogging. In addition, blogging is just now beginning to open up so many more doors for opportunities among individuals and corporations, even though it has been around for quite some time now. One factor that really surprised me about blogging is how many people are actually involved and are doing it! I didn’t realize that some many people were into informal, yet interactive writing. I would recommend this book to anyone who is: Starting a blog. Reading others blogs. Wants to know more about blogs. How blogs came about? Who is writing and reading these? What not to do in a blog. What to do in blog.
About ME:Micaela Starr Carter email@example.com firstname.lastname@example.org Twitter: Micaelac329 Blog: http://micaelacarter.wordpress.com/