Political Advertisements in Society Today

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  • 1. POLITICAL ADVERTISEMENTS IN SOCIETY TODAY
  • 2. CONTENTS
    • Title Page
    • Contents
    • Definition
    • Strategies
    • Examples
    • Conclusion
  • 3. WHAT IS A POLITICAL AD?
    • In politics, campaign advertising is the use of paid media to influence the decisions made for and by groups.
  • 4. STRATEGIES OF POLITICAL ADS
    • Backfire: in these ads the words or footage of a candidate come back to haunt them
    • Biographical: this is where the candidates display their lives in favorable terms
  • 5. STRATEGIES OF POLITICAL ADS
    • Commander-in-Chief: these ads question whether a candidate is fit to lead the country
    • Real people: these ads show “the common people” speaking their minds about issues and endorsing or criticizing a particular candidate
  • 6. EXAMPLES OF POLITICAL ADS
    • This is a current ad of Barack Obama. It is an example of a Commander-in- Chief ad. It shows how Obama is fit to be president and some of his goals.
  • 7. EXAMPLES OF POLITICAL ADS
    • This ad is an attack ad. It attacks the candidate’s views and whether or not the candidate is the right choice for president.
  • 8. EXAMPLES OF POLITICAL ADS
    • This is a real people political ad. It shows real people who are voting for a particular candidate. This encourages other people to vote the same.
  • 9. CONCLUSION
    • Political ads encourage people to vote for a particular candidate using various strategies. They play a key role in any election.