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Political Advertisements in Society Today
Political Advertisements in Society Today
Political Advertisements in Society Today
Political Advertisements in Society Today
Political Advertisements in Society Today
Political Advertisements in Society Today
Political Advertisements in Society Today
Political Advertisements in Society Today
Political Advertisements in Society Today
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Political Advertisements in Society Today

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  • 1. POLITICAL ADVERTISEMENTS IN SOCIETY TODAY
  • 2. CONTENTS
    • Title Page
    • Contents
    • Definition
    • Strategies
    • Examples
    • Conclusion
  • 3. WHAT IS A POLITICAL AD?
    • In politics, campaign advertising is the use of paid media to influence the decisions made for and by groups.
  • 4. STRATEGIES OF POLITICAL ADS
    • Backfire: in these ads the words or footage of a candidate come back to haunt them
    • Biographical: this is where the candidates display their lives in favorable terms
  • 5. STRATEGIES OF POLITICAL ADS
    • Commander-in-Chief: these ads question whether a candidate is fit to lead the country
    • Real people: these ads show “the common people” speaking their minds about issues and endorsing or criticizing a particular candidate
  • 6. EXAMPLES OF POLITICAL ADS
    • This is a current ad of Barack Obama. It is an example of a Commander-in- Chief ad. It shows how Obama is fit to be president and some of his goals.
  • 7. EXAMPLES OF POLITICAL ADS
    • This ad is an attack ad. It attacks the candidate’s views and whether or not the candidate is the right choice for president.
  • 8. EXAMPLES OF POLITICAL ADS
    • This is a real people political ad. It shows real people who are voting for a particular candidate. This encourages other people to vote the same.
  • 9. CONCLUSION
    • Political ads encourage people to vote for a particular candidate using various strategies. They play a key role in any election.

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