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POLITICAL ADVERTISEMENTS IN SOCIETY TODAY
CONTENTS <ul><li>Title Page </li></ul><ul><li>Contents </li></ul><ul><li>Definition </li></ul><ul><li>Strategies </li></ul...
WHAT IS A POLITICAL AD? <ul><li>In politics, campaign advertising  is the use of paid media  to influence the decisions ma...
STRATEGIES OF POLITICAL ADS <ul><li>Backfire: in these ads the words or footage of a candidate  come back to haunt them </...
STRATEGIES OF POLITICAL ADS <ul><li>Commander-in-Chief: these ads question whether a candidate is fit to lead the country ...
EXAMPLES OF POLITICAL ADS <ul><li>This is a current ad of Barack Obama. It is an example of a Commander-in- Chief ad. It s...
EXAMPLES OF POLITICAL ADS <ul><li>This ad is an attack ad. It attacks the candidate’s views and whether or not the candida...
EXAMPLES OF POLITICAL ADS <ul><li>This is a real people political ad. It shows real people who are voting for a particular...
CONCLUSION <ul><li>Political ads encourage people to vote for a particular candidate using various strategies. They play a...
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Political Advertisements in Society Today

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Transcript of "Political Advertisements in Society Today"

  1. 1. POLITICAL ADVERTISEMENTS IN SOCIETY TODAY
  2. 2. CONTENTS <ul><li>Title Page </li></ul><ul><li>Contents </li></ul><ul><li>Definition </li></ul><ul><li>Strategies </li></ul><ul><li>Examples </li></ul><ul><li>Conclusion </li></ul>
  3. 3. WHAT IS A POLITICAL AD? <ul><li>In politics, campaign advertising is the use of paid media to influence the decisions made for and by groups. </li></ul>
  4. 4. STRATEGIES OF POLITICAL ADS <ul><li>Backfire: in these ads the words or footage of a candidate come back to haunt them </li></ul><ul><li>Biographical: this is where the candidates display their lives in favorable terms </li></ul>
  5. 5. STRATEGIES OF POLITICAL ADS <ul><li>Commander-in-Chief: these ads question whether a candidate is fit to lead the country </li></ul><ul><li>Real people: these ads show “the common people” speaking their minds about issues and endorsing or criticizing a particular candidate </li></ul>
  6. 6. EXAMPLES OF POLITICAL ADS <ul><li>This is a current ad of Barack Obama. It is an example of a Commander-in- Chief ad. It shows how Obama is fit to be president and some of his goals. </li></ul>
  7. 7. EXAMPLES OF POLITICAL ADS <ul><li>This ad is an attack ad. It attacks the candidate’s views and whether or not the candidate is the right choice for president. </li></ul>
  8. 8. EXAMPLES OF POLITICAL ADS <ul><li>This is a real people political ad. It shows real people who are voting for a particular candidate. This encourages other people to vote the same. </li></ul>
  9. 9. CONCLUSION <ul><li>Political ads encourage people to vote for a particular candidate using various strategies. They play a key role in any election. </li></ul>
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