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Service syndication

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TMF Conference in 2008

TMF Conference in 2008

Published in: Technology, Business

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  • Onboarding a commercial service is the most complete onboarding of service on a SDP
  • SaaS providers have three operational domains to consider. They
  • Transcript

    • 1. Leveraging Service Delivery frameworks for Service Syndication Service Syndication Socket: Extending Service Delivery for defining service provider to service provider relationships Michel Burger, Principal Architect Online Service, Microsoft 1Copyright © TM Forum, 2008 All Rights Reserved.
    • 2. Resource The Services Network Profile Service level ServiceService Context Service IdentityNetwork Mgmt Catalog Mgmt Mgmt Mgmt Mgmt LogicControl •Identity Management Layer •Service Catalog •Resource Management •Quality of Service Ring Tones Barnes & Noble MSNBC •Collaboration/Orchestration Weather AmericanService Office Live Express FortuneNetwork Flight Cookie of ESPN Meeting Tracker eBay PayPal the Day Layer MapPoint Flight Tracker Amazon Ticket FedEx Master Web CNN IPTV Napster Hosting Billing Call Control Office Live Music eMail recognition Payment Order Handling Support Presence Location SMS •Services Proliferation •Heterogeneous EnvironmentsNetworkControl •Multiple Administrative Domains Layer •Asynchronous Event based OSS/BSS •Loose Coupling •Dynamic AggregationNetwork LayerCopyright © TM Forum, 2008 All Rights Reserved. 2
    • 3. Microsoft Common Service Definition SDF Service Definition MetaData and Policy Information How to interact with and consume this ServiceCopyright © TM Forum, 2008 All Rights Reserved. 3
    • 4. Software service supply chain Software Services can be either be federated ( ) or syndicated ( ) Software Services description includes*: service models : Configuration, Health, Usage, SLA business policies : Data (ex: Settlement), Business Services(ex:1rst, 2nd tier support), Identity (ex: Federation/Synch), Brand , Feature, Re-Syndication, Upgrade/Update… Software Services ( or ) and Support services ( ) can be internal or externalSaaS ISV SaaS ISV SaaS ISV federator federator federator Business Support Business Support Business Support Services Services Services federatee federatee federatee On-board Service Syndicate On-board Service Syndicate On-board Service Syndicate Provider A Provider B Provider C syndicatee syndicator syndicatee syndicator syndicatee syndicator Customer Customer Customer Copyright © TM Forum, 2008 All Rights Reserved.
    • 5. Scenario 1: Reselling a service support.microsoft.com or support.syniciatee.com support.synidcatee.microsoft.com Mail Service Depending of the Brand Level Agreement the Depending of the Brand experience can be Co- Level Agreement the branded experience can be Co- branded thick client Or thin clientexchangeonline.microsoft.com orexchangeonline.syndicatee.microsoft.com Service Syndicate On-board Service Provider Provider Syndicator Syndicatee Depending of the Brand Level Agreement the experience can be Co- branded Syndicatee Mail Service (power by MSFT) Copyright © TM Forum, 2008 All Rights Reserved.
    • 6. Scenario 2: Reselling with Value-add (using Service Assembly) Mail Service Syndicatee Service Service Syndicate On-board Service Provider Provider Small Business BundleCopyright © TM Forum, 2008 All Rights Reserved.
    • 7. Software Services Supply Chain Source Make Deliver “on-board” “assemble” “deliver” Add value to the sourced services (1) Internal (1) Configure (1) Direct (2) External (2) (Co)Brand (2) Syndicate (3) Federated (3) Package/Bundle (4) Syndicated (4) Mashup (5) Commercialize An element of the supply chainCopyright © TM Forum, 2008 All Rights Reserved.
    • 8. Anatomy of a Service Provider Presentation Plane Data Plane Systems Plane Physical PlaneCopyright © TM Forum, 2008 All Rights Reserved.
    • 9. Core Tenets Of a Service Delivery Infrastructure Service Service Quality Service Delivery Management Assurance Service Resource Subscriber Assembly Management Management Service Service Level Order Catalog Management Handling Service Logic Operational /Aggregation Billing Intelligence Logic Identity Customer Management care Profile ManagementCopyright © TM Forum, 2008 All Rights Reserved.
    • 10. Service Delivery as a Syndication Socket Service Provider B Service Provider C Service Provider ACopyright © TM Forum, 2008 All Rights Reserved. 10
    • 11. Service Syndication Catalyst Example Syndicated Service Creation Scenario Product Manager aggregates the new combined product from Product the Functional Interfaces Manager Product Service Catalog Portfolio Management Business Provisioning processes Business Support Systems Order Handling Conferencing aggregated from the C3 Personal Conferencing Management Interfaces MICROSOFT BUSINESS Provisioning Product Catalog C4 C6 TELEFONICA BUSINESS C2 C1 Web Portal Order Web Portal Service Assurance Billing Service Web Portal Handling SBE Service Level Assurance SBE Product Manager Monitoring Operator View Customer Service Health Events Service Service Level Monitoring Customer View Catalog Session (Data, Business TELEFONICA SERVICE OPERATIONS C8 Operator View Services…) Identity Resource Management Management C7 Faults and Performance Monitoring Service Assurance Operator C10 Service Level Profile Service Path Monitoring Management Management Network Assurance C5 TELEFONICA NETWORK OPERATIONS SERVICE DELIVERY PLATFORM C9 End-to-End Service Agenda Video On Assurance / QoS aggregated Live Meeting Demand Service from the Service Assurance WES Service Service Interfaces MICROSOFT ONLINE TELEFONICA TECHNOLOGY AND SERVICES SERVICECopyright © TM Forum, 2008 All Rights Reserved. 11
    • 12. Copyright © TM Forum, 2008 All Rights Reserved. 12