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Word of Mouth Marketing

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  • When you talk about the recommendations, do mention that we suggest shutting down Beelog coz we agree with people who have concerns with wastage of resources and time … BzzAgent could exploit the current market conditions by adequately using these resources in expanding the core business (one in which it has core comptennce)
  • Market Penetration … You are not just looking at the product on tv, you actually get to see it in person. Moreover, a person who you are familiar with is showing you the product. Hence, there is an element of trust involved as yet (its done on a more interpersonal level) --- Differentiated service from Mass Marketing--The network is of people who are actually interested in the campaign as you are not just sending 10000 random people but people are actually positioned according to their preferences and strenghts
  • They have leveraged their core competence to be competitively advantage in the world of marketing.-They are the pioneers in wom marketing-First mover advantages, they know the market and marketing conditions, already have a huge network of agents, established a name in the market-Anticipated Changing market trends and exploited them … can do more, how ? (show the graphs of internet and blog users)-Proven and Successful track record which can be quantified.What gives them the right to win in the marketplace, especially a marketplace characterized by chaos and retrenchment? Founder Dave Balter was able to identify changing trends in marketing and capitalize – pioneer – able to sell idea to companiesOne of the first companies to explore the new avenue – first mover advantage – knows the ins and outs, experienceQuantification of CPT vs. Traditional marketing means – ability to apply numbers to outcomes of Agent driven campaigns – seal of sell
  • Company X Hires BzzAgentAgents Recruited by BzzAgentProduct X Endorsed within Agents’ NetworksWOM Continues, Consumers Purchase Product XWhat is the core business?Core Business: Marketing - Word of MouthCreates a connection between company and consumers (current and potential) BzzAgent facilitates the match between clients and agentsPrimary demand is stimulated
  • BzzAgent

    1. 1. BzzAgent<br />Aviators Consulting<br />
    2. 2. Agenda<br />1. Overview<br />2. Recommendation<br />3. Rationale<br />4. Conclusion <br />
    3. 3. Overview<br />
    4. 4. Recommendations<br />
    5. 5. Business Model<br />
    6. 6. SWOT ANALYSIS<br />
    7. 7. Competitive Advantages<br />BzzWin In The Market Place<br />Anticipated<br />Trends<br />First<br />Mover<br />Quantify <br />Success<br />Penetration<br />
    8. 8. Word of Mouth (WOM)<br />
    9. 9. Perception of WOM<br />
    10. 10. “Blogged”<br />
    11. 11. International Expansion<br />
    12. 12.
    13. 13. Evolution of Communication<br />
    14. 14. WOMing<br />
    15. 15. Relevancy!<br />
    16. 16. QUESTIONS<br />
    17. 17. CPM Comparables<br />TV $30<br />Radio $12<br />Newspaper $26<br />Bzz $635<br />Magazine $12<br />Cable $12<br />
    18. 18.
    19. 19. CPM<br />Cost of Campaign: $300,000<br />Agents per Campaign: 10,000<br />Number of people reached: 472,060<br />Cost per Thousand: $635.50 per person reached<br />
    20. 20. CPM<br />G₀ = 10,000<br />G₁ = G₀ x 90% x 10 = 90,000<br />G₂ = G₁ x 78% x 5.3 = 372,060<br />Total = 472,060<br />
    21. 21. CPM<br />
    22. 22. The New BeeLog<br />Old BeeLog - diluted focus( focusing on irrelevant issues and uneventful)<br />New BeeLog - Connect with core values and business plan to become relevant and differentiated<br />Use blog as part of buzz <br />