Target spent the last two years redesigning their on-line retailing site.
Was run by Amazon.com, but redesigned with SapientNitro.
This “new and improved” site was launched just 2 months before the Missonilaunch.
SapientNitrois an interactive marketing, creative design & technology services agency that helps companies solve business challenges. http://www.target.com
Lines formed hours before the stores open at 8:00 a.m. Fights inside of the store over merchandise all across the country Sold out of mostly every product within the first two hours. What happened at the stores? Target – Towson, MD
What happened on-line? CRASHED!!!! FOR FOUR STRAIGHT HOURS Then posted the following screen:
Tweeted apologies to its followers for the sites inaccessibility We’re sorry?
Products sold on ebay for triple or more – uploaded with the first hour
Discussion Questions Homework HOMEWORK: Use Blackboard to respond to one or more of these discussion questions (5pts) Do you think social media options (Facebook, Twitter) benefited Target during this crisis? Why or why not? Which different internet-based tools were used to communicate before, during and after this launch? Were some more successful than others?
Discussion Questions Homework How has the Internet and social media changed the way retailers have to do business? What could Target have done differently to make this go more smoothly? What do you think the future of retailing will look like in 5 years? 10 years? 20 years?
Discussion Questions Homework How did the launch differ between Target and Missoniin their on-line media advertising? Which products were used vs. not used? How might Missoni have suffered during this launch? How does this compare to Target? Items were being offered on ebay within hours of the launch. Why is this positive or negative for Missoni and Target? Post your own question, thought or comment.