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How to use Social Media for Business - for SMCSF

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Presentation for Social Media Club of South Florida - Spring 2009. …

Presentation for Social Media Club of South Florida - Spring 2009.

Basic principles of Social Media for Business from practical perspective - not industry specific.

http://www.miamism.com

Published in: Business

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  • -businesses spoke at the consumer
    -no interaction (interruption marketing - expect people to stop and listen)
    -tv commercials, direct mailers, mass emails ----age of TiVo and dump postcard in garbage,spam filters
    -one-way marketing
  • -interaction/engagement
    -Permission Based marketing - people read because they are interested and offer something of value
    -2-way conversation
    -example: Gary Vee
    -Yelp and open public opinion
    -people doing business with people, not companies
  • -it’s not about you anymore but the value you add
    -”top producer” “designations” “number of sales” - no longer relevant
    -consumer has a lot of information within their reach
  • -were not getting results from trad. media
    it doesn’t happen overnight
    brand, brand, brand
    topic - your forte, how you add value to a transaction
    don’t write about things you don’t want business from
    hub
  • define audience
    be consistent
    be real
    use your voice
    open up dialogue no matter the industry
    be creative
    don’t write about things you don’t want business from
  • - murray @murrayiz **marketing specialist at Starmark International** said Social Media being a tactic for your marketing strategy
    - combine traditional media and test different outlets
    -80% of our business comes from our blog and SM efforts
  • -trust
    -do it right and you will have loyal followers
    -mouth to mouth on steroids
    -access to your sphere of influence’s sphere - reach more people than ever before
    -if consumer is reading and interested, they will also tell you what they want to hear (i.e. people calling us to produce certain market reports)
  • -you have achieved rank, trust, network of followers
    use it to help others and it will come back to you
    miamism fridays
    restaurant and business reviews - pediatrician
    share your social influence
    **I used to find people to write about, now they contact me
  • -hard to measure at first - because time it involves
    blog took 6 months to get traction
    SLEEP IS OVERRATED
    discussion about twitter and what it achieves
    facebook
    blip
    linkedIN
  • discussion about twitter and what it achieves
    facebook
    blip
    linkedIN
    social metaphors - how to behave at a cocktail party
    DISCUSSION: what to do and what not to do
  • **Jeff Turner - “it’s not about SEO, it’s about YEO - Your Engaging Others”
    keywords, placement yada yada yada
    You Engaging Others
    example TERESA BOARDMAN
    MOJITO becoming a social object
  • -reciprocity
    -be genuine
  • first experience with Mojito Tweetup - met Yvette, Alex and others
    afterwards paid attention to their conversation
    IRL - in real life
    not “fake friends”
  • -next best thing
    -tokbox, eyejot, facebook video, seesmic, youtube, 12seconds
    -Mojito - my personality, promoting miami, making it fun
  • EASY ROUTE
    -hire someone to do it for you
    be careful of plagiarism
    be careful of putting your name out there with someone else’s work
    monitor
  • -Google Alerts
    -follow the conversation
    know how to react
    don’t feed trolls
    the other ines garcia
    what if the social medium is gone tomorrow?
  • no hard sales
    be genuine
  • # Too many people are searching for homes and agents in new ways.
    # They are using the new tools and techniques of the Internet to engage, connect and create relationships with Realtors and Brokerages instead of the traditional methods of yesterday.
    # What are you passionate about that you can share with others?
    # What do you stand for?
    # What is important to you?
    # What makes you different? Better? Unique?
  • -don’t forget the basics

  • Transcript

    • 1. how to use social media for your business by: Ines Hegedus-Garcia miamism.com
    • 2. VS image by Matt Hamm supereightstudio.com new vs. traditional media
    • 3. interruption marketing vs permission based marketing
    • 4. educated consumer
    • 5. blogging
    • 6. TheSocialMediaHandyman.com ConversationalMediaMarketing.com paul chaney (@pchaney)
    • 7. @murrayiz back to basics
    • 8. loyal following
    • 9. social capital
    • 10. roi
    • 11. photo by: NickM social metaphors
    • 12. Jeff Turner - President of Real Estate Shows seo vs yeo
    • 13. photo by: christing-O- /Christine Vaufrey (http://www.flickr.com/people/christing/) transparency
    • 14. face to face
    • 15. video
    • 16. sub-contracting
    • 17. spada.co.uk reputation management
    • 18. first impressions
    • 19. smminstitute.com smmi
    • 20. answer your phone