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  • Play to the archetypes strengthsKnow themLive them
  • Particularly in relation to your evolving careerIn each story there is a part of an archetypcal role’s strengths that was relevant (they’re not mutually exclusive)
  • From my examples you can see working in IT over the last 5 years or so, and even longer being involved with on the sidelines, it’s not about pizza and programming
  • there might be sex in the city
  • there might be sex in the citybut IT is where the real action is for women

Final   capitalising on female strenghts in it Final capitalising on female strenghts in it Presentation Transcript

  • Capitalising on Female Strengths in IT and Business Analysis Maria HorriganPrincipal Consultant BA World Sept 2009
  • Slideshare and blogs
    www.slideshare.com/murph
    www.barocks.com
    Zenagile.wordpress.com
    @miahorri
    # BAWorld09
  • Capitalising on Female Strengths
    Identifying areas where women excel and capitalise on these
    Gaining an edge through understanding users and interaction with customers
    Using corporate relationships to network
    Dominate through communication and people skills
    Understanding the importance of knowing everything about the business
  • “IT Conference” Shanghai 2008
  • Sex and the city?
    Celluloid Stereotypes:
    US Upper-middle class white culture
    Shopping, clothes and shoes
    Is this who we are?
    Sex in the city is a television show produced by NBC. This presentation was for educational purposes only and is NOT in any way, shape, or form affiliated with NBC, or any other persons or organizations responsible for the production of Sex in the City, all trademarks and copyright belong to their respective owners.
  • Female Archetypes
    Strengths and weakness of these archetypes
  • Archetypes vsSterotypes
    So what are the female archetypes?
    Why are archetypes good?
    Pan-cultural
    Any period of pan-historical
    How can we capitalise on archetypes?
  • 8 Female Archetypes
    http://sparklethis.blogspot.com/2007/10/8-female-archetype-examples-and.html
  • The Waif
    Strengths
    Tenacity and endurance
    Asks for help
    Seeks to understand
    Good Listener
    Weaknesses
    Not taken seriously
    Perceived as always needing to be “bailed out”
    Not seen as competent
    Jennifer Aniston
    www.laineygossip.com/pics/jen
  • The Librarian
    Strengths
    Knowledgeable
    Intelligent
    Able to problem solve
    Know where to find the info
    Weaknesses
    Repressed
    Perceived as Arrogant and not friendly
    Old fashioned
    Jane Austin
    a.abcnews.com/.../nm_jane_austen_071017_ms.jpg
  • The Nurtuer
    Strengths
    Listens and counsels
    Encourages and Mentors
    Empathy and Supportive
    Collaborative, Communicator
    Weaknesses
    Seen as “fussing” or “nagging”
    Indecisive, don’t want to favour one over another
    Others let them pick up the slack
    Florence Nightingale
    www.britannica.com/eb/art/print?id=88464
  • Crusader
    Strengths
    Strong, make tough decisions
    Has a mission and vision
    Champions a position
    Strategic focus, Leader
    Good Communicator
    Weaknesses
    Not Collaborative
    Seen as Aggressive
    12
    Ripley
  • The Spunky Kid
    Strengths
    Persistent
    Maturity beyond years
    Dependable
    Easy to talk to - Girl next door
    Team player
    Weaknesses
    Pushy
    Annoying
    Lisa Simpson
    media.comicvine.com/uploads/0/40/157606-13463..
  • The Free Spirit
    Strengths
    Challenges status quo
    Marches to a “different drum”
    Likes to dream about possibilities
    Innovative, Creative, Optimistic
    Weaknesses
    Plans may not be practical
    Impatient for change
    May not be a team player
    Amelia Earhart
    www.legendsofairpower.com/images/Earhart.gif
  • The Boss
    Strengths
    Powerful
    Decisive
    Leader , Strategist
    Communicator
    Driven and focused on outcome
    Weaknesses
    Aloof, distant, not friendly
    Task orientated vs people orientated
    Queen Elizabeth I
    englishhistory.net/tudor/eliz1-ermine.jpg
  • The Seductress
    Strengths
    • Communication, Persuasion
    • Goes after what they want
    • Empathy
    • Networking – knows the right people
    Weaknesses
    • Self interest – may not be a team player
    • Superficial – not genuinely interested
    • Aggressive – “Barracuda” “Cougar
    Jessica Rabbit
    www.moviecritic.com.au/images/realistic-jessicarabbit
  • I drink your milkshake
    Jessica
    Rabbit
    Jennifer
    Aniston
    image: http://www.lakefronthartwell.com/bm~pix/milkshake~s600x600.jpg
  • Women aren’t milkshakes
    …. more like a McFlurry
  • Archetypes = Me as a McFlurry
    Persistent
    Be Confident, assertive
    Set the direction, lead
    challenged the current way
    Share knowledge, mentor
    Asked for help when needed
    Supportive, counsel
    Get the job done
  • Capitalise on these Archetypes
    So how do we ‘capitalise’ on these strengths of these archetypes?
    Need to read the situation – people & context
    We all have these archetypes inside us
    Need to know how much and in what volume to apply them in our working lives
    Contextual, Situational, Contingent
  • Play to your Archetype strengths
    Each individual brings unique strengths to a role
    Become more comfortable with who you are, know your talents and strengths
    Be confident in abilities
    Need to understand your natural tendencies and make them work in your favour
  • Female Strengths in business Analysis
    What does A BA role look like today? Understanding the business and technical environment to achieve success
  • “Women are a part of this culture of success only to the extent that they explicitly embrace and deal with the five R's”.
    23
    "Membership in the Club: The Coming of Age of Executive Women," Dawn-Marie Driscoll and Carol R. Greenberg
  • Five R‘s- qualities expected of successful people in business
    Respect (both earned and given)
    Responsibility - the willingness to be responsible for your own actions
    Resourcefulness – know how, life long learning, networking
    Revenue development- proposal writing or bringing in new business.
    Risk taking - essential to innovation.
  • Value in understanding the business
    Business success depends on anticipating future trends and developments
    …. and aligning strategy with implementation
    IT is part of the everyday business, every program & initiative, will have some touch point with technology
    Business analysis is often key to solving the complex problems and issues
    When we understand the business there is an opportunity to add value, be a trusted advisor
  • Business Context
    Not just about the technology
  • Me as a Business Analyst
    I found I was good at being a BA because I was a:
    Communicator
    Analyst
    Good at problem solving
    Detailed minded
    Strategic thinker
    Good listener
    Wanted to help solve the problem
    Understood business needs and goals
  • Communication
    Get the job done
    Optimistic
    Persuasion
    Persistent
    Problem Solving
    Networking
    Interaction
    Understanding Users
    Intuitive
    Creativity
    Female Strengths
    Listening
    Collaboration
    Empathy
    Ability to organise
    Interpersonal skills
    Decision making
    Influencer
    Supporter
    Build rapport
    Resourceful
    Integrity
    Responsibility
  • Communication
    Get the job done
    Optimistic
    Persuasion
    Persistent
    Problem Solving
    Networking
    Interaction
    Understanding Users
    Intuitive
    Creativity
    BA Skills
    Listening
    Collaboration
    Empathy
    Ability to organise
    Interpersonal skills
    Decision making
    Influencer
    Supporter
    Build rapport
    Resourceful
    Integrity
    Responsibility
  • Learning to speak-geek
    As a Business Manager, I needed to understand techno speak so that I knew what I was signing off on
    As a BA, I needed to understand the possibilities of what the technology could and couldn’t do
    I don't have a formal IT qualification
    I’ve come from the business side so have lots of business degrees and qualifications
    … but I had to ‘learn’ geek-speak
  • How I survived moving into a career in Business Analysis
    Learned to speak-geek – understand the technology and how it would help the business and my work processes
    People mentored me – Key colleagues mentored me and supported my knowledge development
    New collaboration tools - Web 2.0
    New roles for me – gravitated toward places I didn’t expect to go, pushed my capabilities
  • Role of technology has changed
    IT no longer about reducing operational cost and more about IT as an enabler to achieve organisational goals
    Its about managing information, communication and knowledge
    This is a good industry to work in:
    It’s constantly changing and challenging
    Lots of opportunities to capitalise on your strengths
    It”s not all about pizza and programming
  • Business vs Technical BA roles
    Exciting range of IT jobs available that aren’t just about technical skills
    Provides opportunities to work in dynamic and creative environments (medicine, movies, fashion)
    Increasing need for skills such as
    Communication, Collaboration, Ability to organise, Driving change, delivering outcomes, Problem solving
    Many women working in IT also come from non IT backgrounds
  • Backgrounds of IT Consultants
    I looked at the background of a lot of the female (and male) consultants
    There are former teachers, scientists, nurses, administrators, psychologists, army officers
    What is common is that they are great communicators, organised, they can take on just about any problem that comes their way, and they get things done.
    Not all have IT degrees, but they do have experience in IT (business and system) and certification in areas of IT management
  • So what does an IT job look like today?
    Business analysis and process re-engineering
    Collaboration, communication, diplomacy, design & analysis
    IT strategic analysis and planning – architecture
    Analysis, decision making, vision, business savvy, influence, persuade
    User-centred apps & web design
    Team-player, collaboration between tech/graphic designers, business and users centred, design
  • People Mentored Me
    Lack of senior females in my area didn’t deter me, it just made me look to other sources for mentoring
    I learnt from one of my staff
    I learnt from one of my colleagues
    I learnt from thought leaders
    I joined female IT networking groups
    (WIC, WIT, ACS)
  • Mentoring vs Female Competition
    We should be about collaboration and support
  • I’m NOT Wonder Woman
    “I am NOT Wonder Woman, I am in wonder of Women”
    Its hard to juggle all the demands of work
    Like other women I have obligations outside of work
    We need more women in IT to bring more diversity into this workforce
    Change the group norm to reflect the wider work vs life balance needs of everyone. Break stereotypes
  • …Or what I have learnt the hard way
    How to meet the challenges
    Don't try to do it alone. Seek collaborations both professionally and personally
    Learn to recognise and capitalise on opportunity
    Never allow yourself to stereotype other women, or rush to judgment on their seriousness
  • How to meet the challenges cont
    Never blame discrimination or bias for the difficulties you encounter. Instead keep trying to improve and learn
    Try to get promising young women into the network early. Keep in touch with them and make sure they get whatever mentoring and assistance they need
    Be open to change
    Be yourself
  • The Gender Question In ICT
    75% of IT roles filled by males
    Females higher in middle management
    Gap is closing on executive roles
    Average salaries are close to average male salaries and gap is closing in the last 5 years – females about 5% lower on average
    Little salary difference in permanent roles, more difference in contractor market
    Chris Scullin Peoplebank presentation WIC 2009
  • Why?
    Confidence
    Soft selling and negotiation
    Personal perceived value
    Career aspiration not clearly defined
    Baby Boomers vs Gen X vs Gen Y
    Chris Scullin Peoplebank presentation WIC 2009
  • Is it about still about Gender?
  • Baby Boomers - born during the post-WWII baby boom
    experimental, individualism, free spirited, social cause oriented
    healthiest, and wealthiest generation to that time, grew up genuinely expecting the world to improve with time
    Started the ball rolling - saw inequity in society/workplace, questioned status quo
  • Gen X - mid 1960s to late 1970s
    Product of their depression era parents (went through 90s recession and first time a generation was worse off than parents)
    Stay in role 3 years
    Look for stability
    Respect hierarchy and believe in reward for loyalty and effort
  • Gen Y - early 80s to late 90s
    More demanding, higher expectations
    More empowered
    Expect to be rewarded for just turning up
    Competitive
    Merit based (not time in role)
    Want it all now (not been through the hard times and are the product of baby boomers)
  • So what does the future hold ?
    Each generation has different work needs:
    Baby Boomer’s fought the inequity
    Female Gen Xs are now reaping the benefits of the fight – now moving into senior roles
    Gen Y’s fight isn’t one of gender – it’s about merit
  • So what does the future hold ?
    Why have female numbers in ICT courses dropped off dramatically in the last 5 yrs?
    Why do female Gen Ys not want be in IT?
    Is it the Uni courses on offer?
    Is it the geek stereotype?
    Does everyone just want to be an environmental activist?
    48
  • What do we need to do?
    Still need to:
    Change the perception of ICT as a career
    Showcase our champions
    Collaborate and communicate into and outside of the ICT community
    Encourage and mentor
    49
  • Collaboration and Communication
    Mentoring the Web 2.0-way
  • Living in a Web 2.0 World
  • Use of Web 2.0 tools
    Nielsen report, 2009:
    0.5 billion to 0.67 billion participants between 2007 and 2008 world wide
    More than four in five Australians use Web 2.0 communication technologies at least monthly
    Growth three times as fast as the pace of general online growth
    Biggest increase comes from the 35-49 yr
    Web 2.0 tools used more frequently than email
  • The Web 2.0-way
    Tools represent new ways to:
    Communicate and reach out to others
    Create trusted relationships
    Collaborate
    Mentor
    Share knowledge & experiences
    ... why do I do this?
  • Why I use Web 2.0 tools
    Instant access to:
    My Community of Practice
    • Knowledge (in people’s heads, not in documents)
    • Experts, gurus and thought leaders
    • Access to friends, their friends and their friends
    • The power of many
    • Trusted information from trusted sources
    • Time saving tools – its instant and responsive
  • LinkedIn – www.linkedin.com
  • Facebook – building online communities
    www.facebook.com
  • Twitter
  • Social Bookmarking
    www.delicious.com
  • Blogs
    www.barocks.com
  • Blogs
    Craig’s blog
    Matt’s blog
  • Conclusions
    Take home messages
  • Conclusions
    We might be perceived as Stereotypes like the SITC girls, Carrie, Miranda, Charlotte or Samantha
    History tells us that there’s more to us than shallow stereotypical characters
    My experience is about drawing on archetypal strengths and adapting to context and situation
    These strengths are vital and important and will mean I am judged on merit and my work will speak for itself
    Promote and mentor
  • Fin - Any Questions?Maria HorriganPrincipal ConsultantEmail: maria.horrigan@oakton.com.auBlog: www.barocks.com, zenagile.wordpress.comSlideshare: www.slideshare.com/murphTwitter: @miahorri