0
Women, Sports & Videogames       Mia Consalvo, PhD      Concordia University            @miaC
Women, Sports& Videogames
The Commodity Audience
Gendering the Audience
women and sports
Passage of Title 9 in the USA• 1971-72  2007-08  – 940% increase in female athletes in HS  – 19% increase in male athlete...
Salary Comparisons• NBA 2008-09             • WNBA 2009  – $442,114 minimum        – $35,190 minimum salary    salary     ...
Highest Paid Athletes 2011• Maria Sharapova - $25    • Tiger Woods - $75  million                    million• Caroline Woz...
media coverage of women’s          sports
Coverage of women’s sports• Sports Illustrated covers  1997-2008   – N=676 issues   – 5.62% (38) had a woman     on the co...
SportsCenter on ESPN• 115 million monthly viewers• In a 30-day period, 778 stories featured male  athletes• 16 stories abo...
SportsCenter & Network Affiliates• Network affiliates   – 96.3% of time for men’s     sports   – 1.6% for women’s sports  ...
Why?• Survey of newspaper  editors  – 24% felt that ‘women    are naturally less athletic    than are men’  – 31% agreed t...
What does this have to do withwomen in sports videogames?
PETER MOORE, PRESIDENT OF EA SPORTS, LOOKSAT “ADDRESSABLE MARKET SIZE; HOW MANYPLAYERS, HOW MANY FANS WHO HAVE INDICATEDTH...
But women don’t play videogames!
(you know they do)• ESAC: 38% of gamers are  female• 60%of mobile game  market is female• >50% of Nintendo DS and  Wii use...
Playable characters in games
Where can you find female     images now?
Casual/Social & Fitness/Dance
Week of Jan 12, 2012
• According to  NPD, “nearly 8 out of  every 10 players of  dance games are  female” and “the  majority of players are  te...
Jane Fonda-esque• Majesco’s Zumba  Fitness Video Game  – “feel the rush”  – “dance your way to a    sexy six pack with Zum...
Women in sports videogames?
Top 10 best selling sports games
Golf?
Skateboarding & Wrestling• Tony Hawk branded titles (1999-2012)• 6 of 51 characters across 12 games were  female  – 1 was ...
What about Olympics titles?
Roller Derby!
NHL 2k12
What about indie games?
What about mods?
Who Cares?
Thanks! @miaC
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Women, sports and videogames
Upcoming SlideShare
Loading in...5
×

Women, sports and videogames

712

Published on

Published in: Lifestyle
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
712
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Susan B. Anthony perhaps summed it up best in remarking that the act of riding a bicycle “has done more to emancipate women than anything else in the world. I stand and rejoice every time I see a woman ride on a wheel. It gives women a feeling of freedom and self-reliance” (“History of women in sports timeline,” 2012).
  • June 29, 2012 for xbox 360
  • For example, Virtua Tennis 2009 sold nearly 800,000 copies following its initial release, and Virtua Tennis 4 has sold about 1 million copies, and apart from one year—2001—has consistently featured more male tennis stars than female stars (Justin, 2009; “Various sales figures from SEGA,” 2012).
  • the Top Spin franchise started out with impressive levels of gender parity but has shifted over time to feature more male stars, particularly as playable “legends” or past tennis stars, with its most recent title (Top Spin 4) selling approximately 780,000 units
  • The golf videogame landscape in terms of licensed products is currently dominated by the Tiger Woods PGA Tour series, which has sold more than 30 million copies of its various titles (VGChartz, 2012). Running from 1999-2012, the series is published by EA Sports and features Tiger Woods along with a changing roster of playable golfers and an extensive number of golf courses on which to compete. Complete player lists aren’t available for a few early titles, but enough data exists to show a similar level of exclusion of female golfers over the years:
  • In 2011 the developer Frozen Codebase released Jam City Rollergirlsas a Wiiware download, with teams based on actual regional teams such as the Madison “Dairyland Dolls” and the Austin “Texecutioners” and characters modeled after real WFTDA skaters “incorporating elements of the athletes’ personal style—even down to the level of their unique tattoos” (WFTDA, 2012). Such teams are part of the Women’s Flat Track Derby Association, which claims roller derby is “one of the fastest-growing sports in the US right now” (Wahlgren, 2011). Sales “have been coming in pretty well” and the game has received positive reviews. A few months after the game’s release, sales were reported to be strong enough in North and South America to bring the game into 19 more countries, including many in Europe as well as Australia and New Zealand (Anonymous, 2011). However, as of June 2012 the company’s website was dead, and MobyGames reports that the company was merged into ZyQuest (MobyGames, 2012). ZyQuest lists as one area of competence game production, but is more focused on IT, suggesting that no new roller derby games will be forthcoming from that team. It’s also an open question whether other companies will attempt to build that market, or if it will remain a one-off success.
  • Meaningful moments in gameplay – with friends, family, brothers, fathers, uncles,
  • Transcript of "Women, sports and videogames"

    1. 1. Women, Sports & Videogames Mia Consalvo, PhD Concordia University @miaC
    2. 2. Women, Sports& Videogames
    3. 3. The Commodity Audience
    4. 4. Gendering the Audience
    5. 5. women and sports
    6. 6. Passage of Title 9 in the USA• 1971-72  2007-08 – 940% increase in female athletes in HS – 19% increase in male athletes in HS – 456% increase in female athletes in NCAA – 31% increase in male athletes in NCAA
    7. 7. Salary Comparisons• NBA 2008-09 • WNBA 2009 – $442,114 minimum – $35,190 minimum salary salary – $99,500 top salary – $13,758,000 maximum salary
    8. 8. Highest Paid Athletes 2011• Maria Sharapova - $25 • Tiger Woods - $75 million million• Caroline Wozniacki - • Kobe Bryant - $53 $12.5 million million• Danica Patrick - $12 • LeBron James - $38 million million• Venus Williams - $11.5 • Roger Federer - $37 million million• Kim Clijsters - $11 million
    9. 9. media coverage of women’s sports
    10. 10. Coverage of women’s sports• Sports Illustrated covers 1997-2008 – N=676 issues – 5.62% (38) had a woman on the cover – Of the 38, 12 were models for swimsuit edition – 6 were part of a larger story such as the cost of college sports
    11. 11. SportsCenter on ESPN• 115 million monthly viewers• In a 30-day period, 778 stories featured male athletes• 16 stories about female athletes• 13 about men and women
    12. 12. SportsCenter & Network Affiliates• Network affiliates – 96.3% of time for men’s sports – 1.6% for women’s sports – 2.1% for gender neutral topics• SportsCenter programs – 100% of programs led with a men’s sports story
    13. 13. Why?• Survey of newspaper editors – 24% felt that ‘women are naturally less athletic than are men’ – 31% agreed that ‘women are naturally less interested in sports than are men’
    14. 14. What does this have to do withwomen in sports videogames?
    15. 15. PETER MOORE, PRESIDENT OF EA SPORTS, LOOKSAT “ADDRESSABLE MARKET SIZE; HOW MANYPLAYERS, HOW MANY FANS WHO HAVE INDICATEDTHROUGH RESEARCH THAT THEY WOULD BUY AGAME”
    16. 16. But women don’t play videogames!
    17. 17. (you know they do)• ESAC: 38% of gamers are female• 60%of mobile game market is female• >50% of Nintendo DS and Wii users are female• In EQ2, top 10% of male players played 49 hrs/wk; females 56 hrs/wk• FS players 93% female; 51% play >2hrs/session; 78% play daily
    18. 18. Playable characters in games
    19. 19. Where can you find female images now?
    20. 20. Casual/Social & Fitness/Dance
    21. 21. Week of Jan 12, 2012
    22. 22. • According to NPD, “nearly 8 out of every 10 players of dance games are female” and “the majority of players are teens or younger”
    23. 23. Jane Fonda-esque• Majesco’s Zumba Fitness Video Game – “feel the rush” – “dance your way to a sexy six pack with Zumba fitness core” – “party your abs off”
    24. 24. Women in sports videogames?
    25. 25. Top 10 best selling sports games
    26. 26. Golf?
    27. 27. Skateboarding & Wrestling• Tony Hawk branded titles (1999-2012)• 6 of 51 characters across 12 games were female – 1 was an NPC – 1 was a snowboarder• WWE franchise regularly includes “Divas” – 2006 Day of Reckoning title offers “Bra and Panties” matches
    28. 28. What about Olympics titles?
    29. 29. Roller Derby!
    30. 30. NHL 2k12
    31. 31. What about indie games?
    32. 32. What about mods?
    33. 33. Who Cares?
    34. 34. Thanks! @miaC
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×