TUengage

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  • 1. Using social media to engage our audience
  • 2. What is social media?
    • “… a group of Internet-based applications that builds on the ideological and technological foundations of Web 2.0, and that allows the creation and exchange of user-generated content.”
    • - -Professors Andreas Kaplan and Michael Haenlein
  • 3. What is Web 2.0?
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  • 6. How popular are blogs? The number of people creating blogs in the US will also grow, reaching 34.7 million people by 2012—16% of the Internet population. By contrast, there were some 22.6 million US bloggers in 2007, a number that correlates to 12% of Internet users.
  • 7. Facebook: company statistics
    • More than 350 million active users
    • 50% of our active users log on to Facebook in any given day
    • More than 35 million users update their status each day
    • More than 55 million status updates posted each day
    • More than 2.5 billion photos uploaded to the site each month
  • 8. Facebook: company statistics
    • More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
    • More than 3.5 million events created each month
    • More than 1.6 million active Pages on Facebook
    • More than 700,000 local businesses have active Pages on Facebook
    • Pages have created more than 5.3 billion fans
  • 9. Twitter’s growth in 2009
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  • 20. The time to build social marketing applications is now
    • More than four in five US online adults use social media at least once a month, and half participate in social networks like Facebook.
    • -- Forrester Research, August 2009
  • 21. … and it’s not just about the 18-34s
    • While young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older.”
    • -- Forrester Research, August 2009