OpenEMM - sending out newsletters with TYPO3 (with te_openemm_newsletter)
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OpenEMM - sending out newsletters with TYPO3 (with te_openemm_newsletter)

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OpenEMM - sending out newsletters with TYPO3 (with te_openemm_newsletter) OpenEMM - sending out newsletters with TYPO3 (with te_openemm_newsletter) Presentation Transcript

  • OpenEMM - sending out newsletters with TYPO3 (with te_openemm_newsletter) Marit AG
  • Who are you?
    • Marco Huber
    • *13.6.1984
    • studied Medainformatik (Bachelor of Science) at the MD.H
    • developer for the TARGET-E (=>Marit AG) since Oktober 2006
    • developed te_openemm_newsletter for my bachelor thesis
    10.10.2008
  • Agenda
    • OpenEMM
    • why te_openemm_newsletter
    • 6 steps to a newsletter
  • What is OpenEMM?
    • OpenEMM
    • OpenSource
    • email-marketingsystem
    • AGNITAS AG
    • www.openemm.org
  • OpenEMM
    • recipients
    • different mailinglists
    • subscription by opt-in,
    • double opt-in or email
    • unsubscription with one click or opt-out
    • DB-tables extendable
    • import- / export-wizard
  • OpenEMM 2
    • mailings
    • content and layout
    • separated
    • target specific content
    • email attachments
    • email formates: text, HTML,
    • inline-HTML
    • email preview and test forwarding
    • event and time triggered transaction emails
    • bounce management
  • OpenEMM 3
    • reports and statistics
    • realtime statistics
    • opening / click rate,
    • unsubscriptions, bounces
    • exportable statistics
  • Why te_openemm_newsletter?
    • make it simple
    • use TYPO3 tt_news content in your OpenEMM newsletter
    • use TYPO3 fe-users as OpenEMM newsletter recipients
    • your editors only have to know one system, TYPO3
  • Install OpenEMM
    • install OpenEMM
    • create a mailinglist
    • create a template with markers
    • test your installation
    • switch to TYPO3
  • install and configure te_openemm_newsletter
  • 6 steps to a newsletter
    • 1. create news with tt_news
  • 6 steps to a newsletter
    • 2. synchronize your resicpients with openemm
  • 6 steps to a newsletter
    • 3. create a new
    • newsletter
  • 6 steps to a newsletter
    • 4. fill your newsletter with news
  • 6 steps to a newsletter
    • 5. preview and
    • sending
  • 6 steps to a newsletter
    • 6. statistics
  • Thank you very much for your attention! Marit AG
  • fastforward
      • install OpenEMM
      • create a mailing list
      • create a template with markers
      • forget OpenEMM and change to TYPO3
      • install te_openemm_newsletter
      • configure it
      • synchronize your subscribers
      • create a newsletter
      • fill your newsletter
      • send out your newsletter
      • see your statistics
  • Template
    • [agnDYN name="ueber1unter1_title"]
    • <tr>
    • <td colspan=&quot;2&quot;>
    • <table width=&quot;586&quot; border=&quot;0&quot; cellspacing=&quot;5&quot; cellpadding=&quot;0&quot;>
    • <tr>
    • <td colspan=&quot;2&quot;><h3><img src=&quot;http://target-e.de/newsletter/template/li-eckig.jpg&quot; />&nbsp;<a name=ueber1unter1></a>[agnDVALUE name=&quot;ueber1unter1_title&quot;/]</h3></td>
    • </tr>
    • <tr>
    • <td valign=&quot;top&quot; align=&quot;center&quot;> [agnDYN name=&quot;ueber1unter1_image1&quot;] [agnDVALUE name=&quot;ueber1unter1_image1&quot;/] [agnDYN name=&quot;ueber1unter1_imagecaption1&quot;] <br />
    • <br />
    • [agnDVALUE name=&quot;ueber1unter1_imagecaption1&quot;/] [/agnDYN name=&quot;ueber1unter1_imagecaption1&quot;]
    • [/agnDYN name=&quot;ueber1unter1_image1&quot;]</td>
    • <td valign=&quot;top&quot;>[agnDYN name=&quot;ueber1unter1_bodytext&quot;/]</td>
    • </tr>
    • </table>
    • <table width=&quot;586&quot; border=&quot;0&quot; cellspacing=&quot;5&quot; cellpadding=&quot;0&quot;>
    • <tr>
    • <td>Lesen Sie mehr:</td>
    • <td><a href='[agnDYN name=&quot;ueber1unter1_links1&quot;/]'>[agnDYN name=&quot;ueber1unter1_title&quot;/]</a></td>
    • </tr>
    • </table></td>
    • </tr>
    • [/agnDYN name=&quot;ueber1unter1_title&quot;]