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Comprehensive Plan for the Municipal Auditorium area (300 acres) in Shreveport< Louisiana

Comprehensive Plan for the Municipal Auditorium area (300 acres) in Shreveport< Louisiana

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  • 1. Shreveport’s Historic Music Village Our Vision …to support and nurture a dynamic, vibrant community of artists, media producers, educators and other professionals eager to employ technology to reach a global audience with entertainment products based on our deep traditions of Southern music. “A cool place for knowledge workers”
  • 2. Shreveport’s Historic Music Village Quality Business Music Business Development Tourism Real Estate Development Development Quality Attractions Quality Place
  • 3. “Cradle of Stars” Elvis Leadbelly Leadbelly Hank & the Cowboys Hank & the Cowboys George Jones George Jones Willie Nelson Willie Nelson Jimmie Davis Jimmie Davis Horton & Cash Horton & Cash Maggie Lewis Maggie Lewis Warwick Warwick Building the future on our rich music history
  • 4. “The Magic Circle” We envision building this community at the beginning of the historic Texas Trail, where Southern culture collided with the West to create a powerful mixture of deep cultural traditions and exciting, new ideas.
  • 5. Innovation Leading to New Business Opportunities Creative Workforce New Business Development International Marketing Brand Digital Media Products Entertainment Industry Cluster Talent Development & Promotion Syndicated Shows National Industry Branch Offices Entertainment Product R & D C.E.R.T. C.C.D.M. Investment Opportunities Conferences Organizing History Grant Funding Regional Economic Initiative Rounds Touring Performances Partners Historic Music Village Plan Incubators Music History Alumnae “Magic Circle” talent S.A.M.M. FAME contacts FAME partners National Regional Music Industry Talent & Entrepreneurs Link Regional & National Resources Music Business Opportunities Shreveport’s Historic Music Village Quality Business…Quality Attractions…Quality Place 4.12.03 MHSM Architects
  • 6. Community Development leading to Real Estate Opportunities Inner City Job Creation New Business Development Cool Place for Knowledge Workforce Regional Business Center Mixed Income Neighborhood Artist Affordable Housing Neighborhood Serving Businesses Sustainable Development Faith Based Development RDA Project Packaging Public Agency Cooperation Financing Private Investment $ Special District Zoning Criteria Non-Profit Digital Media Cluster Historic Buildings & Sites & For-Profit CDE, NMTC, HUD & other Public $ Developers Upgrading existing infrastructure Music Industry Public & Private $ Church FAME Plan & Organization CDC’s FAME as RDA Agent Land Assembly, Business & Residential Historic Resources & Markets & Infrastructure Investors Link Public & Private Resources Real Estate Opportunities Shreveport’s Historic Music Village Quality Business…Quality Attractions…Quality Place 4.12.03 MHSM Architects
  • 7. F.A.M.E. Songwriters in the Round Hosted by F.A.M.E & Centenary College Feazel Rehearsal Hall, April 25,2003 Featured Songwriters Gordon & Bryan Kennedy
  • 8. Texas Trail Technology Corridor Heritage Corridor Music Village InterTech Science Park Original Shreveport
  • 9. Texas Trail Technology Corridor Heritage Corridor Music Village InterTech Science Park Original Shreveport
  • 10. Shreveport’s Historic Music Village Inventing the Future • Compact / mixed use / mixed income neighborhood • Preserve & build on authenticity • Create strong edges & gateways • Develop key anchors to build critical mass • Provide a range of housing choices • Uniqueness value / street life / local wealth building • Pedestrian preference / traffic calming • Shared & unobtrusive parking • Quality open space amenities • Connections & collaborations
  • 11. Advancing Partnerships and Projects
  • 12. The Challenge for CERT and the North Louisiana economy is to attract, cultivate and retain brainpower • This brainpower is most likely going to come from within our regional economy. • According to the Southern Technology Council: –the odds of an individual taking a job in-state are shown to increase more than tenfold if the individual attends college in the same state they went to high school.
  • 13. In the Knowledge Economy, brainpower is everything,,, State per capita income $40,000 $35,000 The higher the proportion of college $30,000 graduates, the more income a state $25,000 economy earns… Louisiana $20,000 $15,000 15% 20% 25% 30% 35% 40% 45% Percent of adults with 4 years of college or more Educational Attainment and Economic Welfare Measures, 1999 http://www.postsecondary.org
  • 14. Austin provides a model for the Shreveport-Bossier region to follow Gross Metro Product (Billions, $Current) 50 No region in the past 45 few decades has 40 moved as quickly into 35 the top ranks of 30 technology regions as 25 Austin. The city 20 actively cultivated it 15 music scene as part of 10 its high tech strategy. 5 0 1990 1992 1994 1996 1998 2000 Richard Florida Carnegie Mellon Austin - San Marcos, Texas University Shreveport – Bossier City, La.
  • 15. Consortium for Education Research & Technology 22 Parish CERT Region 22 Parish CERT Region Link Region Higher Education Intermediary Convener / Facilitator Link to Business Workforce Development Technology Transfer Economic Development HSC
  • 16. CERT / FAME La. Tech Initiatives Centenary NSU • C.C.D.M. • S.A.M.M. • Music LSUS LSUHSC Industry Education Music • S.A.M. Village Conferences & & Rounds Grambling Tech Corridor ULM • Musicians & Songwriters Incubator • Social & BPCC SUSLA Political Research LTC BRF
  • 17. Texas Trail Heritage Corridor r L ed bette F.A.M Hayride .E. The Avenue Trail Head InterTech Science Bl u Park eG oos e
  • 18. Seeing the • Ledbetter Heights District neighborhood in a new way: • Edges & Gateways • Hayride District • Anchors • Pedestrianism / Traffic Calming • Streetscape / Parking • Housing • Featuring Historic Resources • Collaborations • Technology neighborhood for • Blue Goose District knowledge workers • The Avenue District Shreveport’s Historic Music Village
  • 19. Seeing the neighborhood in a new way: • Edges & Gateways • Anchors • Pedestrianism / Traffic Calming • Streetscape / Parking • Housing • Featuring Historic Resources • Collaborations • Technology neighborhood for knowledge workers Shreveport’s Historic Music Village
  • 20. Municipal Auditorium
  • 21. Municipal Auditorium
  • 22. Hayride District
  • 23. Beginning of the “Old Texas Trail” today
  • 24. “Texas Avenue” today
  • 25. “Texas Avenue at Grand Avenue” today
  • 26. “Municipal Auditorium & Grand Avenue” today
  • 27. The Southern American Music Experience • Municipal Auditorium • Southern American Music Museum • Hall of Fame • Songwriters & Performers Gallery • Music Industry Entrepreneurs Gallery • Music Technology & Innovation Gallery • Listening Gallery • Performance Gallery • Future of Southern Music Gallery • Traveling Exhibits • Research Archives and Education • Museum Café and Gift Shop • Songwriters Incubator • Center for Creative Digital Media • Music Performers Incubator • Calanthean & Roof Top Performance
  • 28. • Municipal Auditorium • Calanthean & Roof Top Performance
  • 29. • Municipal Auditorium FAME’s Southern American Music Museum & Center for Creative Digital Media Interdisciplinary Collaboration Center -Integrated Process – Harnessing Creative Energy Applied Research -Innovative Digital Technologies -Create & Distribute Experiential Content Connection Alchemy : -Education Institutions -Higher Education & Business -Past & Future -Museum & Economic Development -Museum & Neighborhood - Living Museum -Brainpower, Quality Place & Innovation -Community Development & Value-added ED Regional Economic Development Initiative -Embracing Technology -Network of Communities • Calanthean & Roof Top Performance
  • 30. The Avenue District
  • 31. The Avenue 11 District 14 12 Antioch 8 13 Development 7 Area 8 9 1 1 Antioch Church 2 Phase 1 Antioch Mixed Use 6 10 3 Phase 2 Antioch Mixed Use 5 2 4 Phase 3 Antioch Mixed Use 5 New Urban Residential 3 6 Renovated Existing & New Infill 7 New Community Center 8 Renovated / Reconstructed 6 4 9 Antioch Family Center 10 Shared Surface Parking 6 11 Calanthean Museum 12 New Infill Mixed Use 13 Renovated Existing 14 Clustered Shotgun Housing Existing to be renovated or rebuilt New buildings
  • 32. Texas Avenue - “The Avenue” today
  • 33. Ledbetter Heights District
  • 34. Blue Goose District
  • 35. Block Plan / Street Character Section / Streetscape Scale Density & Spacing & Design Standards 2–4 Residential 50’ to 100’ floors Residential 15’± Sidewalk optional 55’ Street Residential & Parking 2–3 C or R C or R floors C or R C or R Parking Traffic calming 20’- chicanes at mid block 40’ 15’± 55’ Street 15’± Sidewalk module & Parking 1 Urban Residential – 25 to 40 units / acre 50’ to 100’ 80’ to 85’ • Residential (R) – new or renovated historic • Commercial (C) – new or renovated historic 2 Row Housing – 15 to 30 units / acre 280’ – 300’ Street 2-3 Story Height 1’-6” wall at property line Unit 240’– Alley 300’ Unit Unit Unit 20’- 20’ 30’- 40’-70’ 25’- 32’-40’ 25’- 40’-70’ 30’- 20’ Covered or uncovered parking at alley 22’ alley 45’ 30’ 6’ Street 6’ 30’ 45’ alley Garage units accessed from alley typical 125’ Lot Housing Typologies
  • 36. Block Plan / Street Character Section / Streetscape Scale Density & Spacing & Design Standards Alley Covered Parking at alley Surface Parking at alley Street Alley 16’- 10’ 20’ 20’ 10’-25’ 40’-60’ 25’ 32’-40’ 25’ 40’-60’ 30’-55’ 28’ alley 6’ Street 6’ 3 Renovated Historic – 18 to 20 units / acre 110’ Lot Historic shotgun houses regrouped & clustered Spacing & setback around existing large historic homes on Austin & Oakland Streets based on existing context 4 Zero Lot Line Detached – 12 units / acre (up to 24 units / acre with garage apartments) Garage apartment option Street 2-3 Story Height 1’-6” wall at property line 250’– Alley Unit Unit 260’ 260’ – 350’ 20’- 20’- 20’ 20’ 0’-20’ 40’-60’ 25’ 32’-40’ 25’ 40’-60’ 25’-45’ 20’ 25’ 25’ alley 5’ 6’ Street 6’ alley 40’-45’ 110’ Lot Housing Typologies
  • 37. Shreveport’s Historic Music Village Historic Music Village Historic Building Resources 14 1 Municipal Auditorium 2 Austin Place Historic 7 Victorian Homes 13 6 8 3 Calanthean Temple 1 4 Furniture Building 5 Holy Cross Episcopal 6 Texas Avenue 2 45 800 Block 9 15 7 Central Fire Station 3 8 B’nai Zion Temple 11 9 McAdoo Hotel (SRO) 10 Antioch Church 10 11 Star Theatre site 12 Galilee Church 13 Oakland Cemetery 14 First Methodist 15 Princess Park 12 Ledbetter Historic District Downtown Historic District
  • 38. Shreveport’s Historic Music Village Historic Music Village 6 4 Development Issues 5 1 Public Safety Complex 2 Proposed Jail site & existing 911 Center 3 Jackson Heights Public Housing 4 Proposed Community 7 Center & Park 5 Proposed Inner City I-49 extension 2 6 Caddo Street access to new convention center and River Front 3 8 7 Sound & Vibration from Mexican Railway 1 (KCS & UP) 8 Noise from I-20
  • 39. Vacant Lots & Buildings
  • 40. Work Organization Shreveport’s Historic Music Village F.A.M.E. Plan implementation CERT C.D.E. C.D.E. Non-Profit Non-Profit RDA Agent RDA Agent Partnering Partnering Ongoing Ongoing •Financing •Financing Developer Developer •Land Assembly •Land Assembly Initiatives Initiatives Initiatives Initiatives •NMTC •NMTC •501c3 •501c3 •Plan Management •Plan Management •Muni •Muni •Fundraising •Fundraising •Church CDC’s •Church CDC’s •Public // Private •Public Private •Enforcement •Enforcement •S.A.M.M. •S.A.M.M. •Annual Conference •Annual Conference Projects Projects •Infrastructure •Infrastructure •C.C.D.M. •C.C.D.M. •National Music •National Music •Public Projects •Public Projects Projects Projects •Education & •Education & Industry Linkages Industry Linkages Workforce Workforce •Regional Talent •Regional Talent •Incubators •Incubators Resources Resources Redevelopment Initiatives •Seminars & •Seminars & Rounds Rounds •DED Cluster •DED Cluster Support Support Proposed Initial Staffing: •Director Music Industry Initiatives •Redevelopment Initiatives Manager •Music industry Initiatives Manager •Administrative Assistant
  • 41. Shreveport’s Historic Music Village Quality Business Music Business Development Tourism Real Estate Development Development Quality Attractions Quality Place