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NEPA BlogCon 2012 - Social Media for Business
 

NEPA BlogCon 2012 - Social Media for Business

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Our friends from Kuhcoon show you how businesses can effectively manage their social media presences for success. No matter what your business' size or industry, social media is a key component of ...

Our friends from Kuhcoon show you how businesses can effectively manage their social media presences for success. No matter what your business' size or industry, social media is a key component of your marketing efforts.

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    NEPA BlogCon 2012 - Social Media for Business NEPA BlogCon 2012 - Social Media for Business Presentation Transcript

    • Social Media For Businesses By: Kuhcoon.com
    • Some Staggering Social Facts• 845m "active" users on Facebook.• 64% of Facebook users have liked a brand on Facebook - ExactTarget• 25% of social media users are more likely to look into a brand advertising on social media – Adology• 15% of these users are more likely to purchase from social media advertisers – Adology
    • How much is actually spent?• $4.26 billion was spent on social media marketing globally in 2011 – eMarketer• Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad - Social Media Case Studies, Stories, Perspectives
    • Show me the money!
    • Social Media “Pain Points”• ROI• Managing/growing presence• Monitoring social media• Lack of resources• Integrating with current marketing efforts• Publishing on all platforms efficiently• Budget
    • What does this mean for business?• 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook.
    • How does business leverage Social media?• 40% of companies admit to having no training or governance in social media• 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution – Vistaprint
    • Social Media’s Value• Qualitative rather than Quantitative. – focus on driving advocacy first, awareness second.• Old advertising models focus on REACH and FREQUENCY.• Social media has made this much more complex.
    • Brand Advocacy• Be a source for valuable content that is- Entertaining- Engaging- Educational• You need to sell less and listen more.
    • Kuhcoon’s Brand Advocates
    • Customer Value Before Social Media• Measured in -how often -what volume -how long might a customer purchaseyour product.• Provide value based off of this data.
    • With Social Media• Much more dynamic – Customer becomes brand advocate and representative.• Word-of-Mouth Marketing – Social = word-of-mouth on steroids.
    • Social Media Butterfly Effect• One Tweet/Status can be amplified at an alarming rate.• Cyclone of influence - driving customers towards or away from you.• It depends on how quickly and effectively the business owner reacts to the situation. – PR nightmares vs PR success
    • Meet Bill
    • Social is Everywhere!
    • Problems: Money and Time
    • Bitty Bill’s in Moosic, PA
    • Power in Numbers
    • Insight Into Your Community
    • Reach: Everyone.
    • Engagement is Essential.
    • Questions?Facebook.com/Kuhcoon @Kuhcoon