Outreach-ing to the Top
Jonathon Knepper

#NEPABlogCon
See the deck + additional resources:
dudewiththehair.com/nepablogcon

#NEPABlogCon
About Me
Jonathon Knepper
Digital Strategist
@jonknep
jon@dudewiththehair.co
m

#NEPABlogCon
Meet Annie!

#NEPABlogCon
She takes awesome pics.

#NEPABlogCon
She has a blog...

#NEPABlogCon
She’s on social too...

#NEPABlogCon
But nobody knows :(

#NEPABlogCon
But nobody knows :(

#NEPABlogCon
Not true. One person notices.

#NEPABlogCon
What is outreach?

#NEPABlogCon
What is outreach?

#NEPABlogCon
Outreach Outcomes
●Brand Awareness/Influence
●Real Relationships
●Referral Traffic
●Social Proof
●Organic Search

#NEPABlo...
Outreach Outcomes
●Brand Awareness/Influence
●Real Relationships
●Referral Traffic
●Social Proof
●Organic Search
●Placemen...
4 Parts of outreach
1. Research

#NEPABlogCon
2. Your “Thing”

#NEPABlogCon
3. Relevancy Factors

#NEPABlogCon
4. The Ask

#NEPABlogCon
What happened to Annie?
More people found her!

#NEPABlogCon
More people found her!

#NEPABlogCon
Thanks Everyone!
See the deck + additional resources:
dudewiththehair.com/nepablogcon

@JonKnep

#NEPABlogCon
Photo Credits :)
http://www.flickr.com/photos/oblongpictures/5250948891/
http://www.flickr.com/photos/aiwells/3695267115/
...
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NEPA BlogCon 2013 - Blogging 101 (Knepper)

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Blogging 101

Presented By: Dale Culp and Jonathon Knepper
Track: Technology
Session Format: Co-Presentation
Description: If you’re just starting out with blogging, this session is a must-attend! Join Dale and Jonathan as they discuss how to build your first blog, including choosing a host and domain name, a content management system to work with, and then, how to make your blog thrive.

Published in: Education, Technology, Sports
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Notes
  • Hi Michelle,

    Thanks so much for having me speak and uploading my slide deck on Outreach and Web PR for bloggers. Additional marketing outreach info/resources to accompany my session can be found at- http://dudewiththehair.com/nepablogcon.
       Reply 
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NEPA BlogCon 2013 - Blogging 101 (Knepper)

  1. 1. Outreach-ing to the Top Jonathon Knepper #NEPABlogCon
  2. 2. See the deck + additional resources: dudewiththehair.com/nepablogcon #NEPABlogCon
  3. 3. About Me Jonathon Knepper Digital Strategist @jonknep jon@dudewiththehair.co m #NEPABlogCon
  4. 4. Meet Annie! #NEPABlogCon
  5. 5. She takes awesome pics. #NEPABlogCon
  6. 6. She has a blog... #NEPABlogCon
  7. 7. She’s on social too... #NEPABlogCon
  8. 8. But nobody knows :( #NEPABlogCon
  9. 9. But nobody knows :( #NEPABlogCon
  10. 10. Not true. One person notices. #NEPABlogCon
  11. 11. What is outreach? #NEPABlogCon
  12. 12. What is outreach? #NEPABlogCon
  13. 13. Outreach Outcomes ●Brand Awareness/Influence ●Real Relationships ●Referral Traffic ●Social Proof ●Organic Search #NEPABlogCon
  14. 14. Outreach Outcomes ●Brand Awareness/Influence ●Real Relationships ●Referral Traffic ●Social Proof ●Organic Search ●Placement $$ can’t buy #NEPABlogCon
  15. 15. 4 Parts of outreach
  16. 16. 1. Research #NEPABlogCon
  17. 17. 2. Your “Thing” #NEPABlogCon
  18. 18. 3. Relevancy Factors #NEPABlogCon
  19. 19. 4. The Ask #NEPABlogCon
  20. 20. What happened to Annie?
  21. 21. More people found her! #NEPABlogCon
  22. 22. More people found her! #NEPABlogCon
  23. 23. Thanks Everyone! See the deck + additional resources: dudewiththehair.com/nepablogcon @JonKnep #NEPABlogCon
  24. 24. Photo Credits :) http://www.flickr.com/photos/oblongpictures/5250948891/ http://www.flickr.com/photos/aiwells/3695267115/ http://www.flickr.com/photos/aiwells/3696077800 http://www.flickr.com/photos/aiwells/3711734728 http://www.flickr.com/photos/joachim_s_mueller/6928072309 http://www.flickr.com/photos/oblongpictures/5713230691/ #NEPABlogCon

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