Social Media for #SmallBiz 101
By Tim Sohn
Website: SohnSocialMediaSolutions.com
Blog: Editortim.tumblr.com
Twitter @edito...
Don’t Be Shy!

• Live-tweet: Hashtag #NEPABlogCon
• Take lots of photos
Should I Use Social Media?
Probably
• Who are your customers and potentially
future customers?
• Do they use social media?
Social Media: The Investment
•
•
•
•
•

Mobile device(s) and/or computer.
Agencies and/or employees.
Business owner’s time...
How Can I Measure ROI? It’s Tricky.
• Coupons and Exclusive Offers: DD National Coffee Day.
•

•
•
•
•

The Grotto at the ...
What Platforms Should I Use?

• Depends on your audience – what are they
using? Ask!
How Many Platforms Should I Be On?
• Less is best.
–
–
–
–

Facebook: More than 1 billion active monthly users.
Google+: M...
Outsource?
• Factors to consider:
– Budget
– Trust
– Time
– Expertise
DIY
• Community college.
• Online course provider.
• Chamber of Commerce.
DIY Tools
Social Media Management

Analytics

•
•
•
•

•
•
•
•

HootSuite
Kuhcoon
Tweetdeck
SproutSocial

Facebook Insight...
Social Media Posts Should …
• Ask questions.
• Get customers
involved.
• Have personality.
• Be about more than
your compa...
Specifically for Small Businesses
• Share posts from other local businesses and
nonprofits.
• Share industry information f...
Customer Service
• If your business is using social media, you
MUST answer questions on
Facebook, Twitter, etc…
• Reply in...
Don’t Be Shy … Again
• Tell people to like your social media pages
– Signs outside your business.
– Links on your website,...
Social Media Advertising
• Native vs. display
advertising.
• Is effective because you
can target potential
customers by
de...
… Social Media Advertising
• Twitter promoted accounts, tweets.
• LinkedIn sponsored updates.

Coming soon: Advertising on...
Case Study: What the FORK Truck
Chef Mario Bevilacqua
Questions?
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NEPA BlogCon 2013 - Social Media for #SmallBiz 101

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Social Media for #SmallBiz 101

Presented By: Tim Sohn
Track: Business
Session Format: Single Presenter Session
Description: Owners of small businesses are typically very busy people. They have many responsibilities — from worrying about finances to running day-to-day operations. Sometimes they’re so focused on the daily “to-do” list that they don’t make marketing a priority, whether it’s through word-of-mouth, direct, digital or social-media marketing. Or they just don’t have the time. In this session, Tim will cover tools that make social media easier for business owners, as well as case studies and examples of successful social media strategies in action.

Published in: Education, Business, Technology
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  • I recently attended a conference with Sree, the first chief digital officer at Columbia University and the Metropolitan Museum of Art. He told us that we should always be taking photos because you never know what you’re going to come across. Send a tweet to @Sree. Tell him @editortim is talking about him at #NEPABlogCon.
  • Talk about how What the Fork Truck uses social media. What types of content do you post what times of day? How did you come up with that strategy?Why did you decide to focus on Facebook as opposed to Twitter, Foursquare, etc…? What tools do you use? Kuhcoon, etc…? What do you like about Kuhcoon? Have you tried others?I know, a lot of small business owners bring up the topic of return on investment – they ask, “what’s my return on investment going to be if I use social media?” What would you say to those people?
  • NEPA BlogCon 2013 - Social Media for #SmallBiz 101

    1. 1. Social Media for #SmallBiz 101 By Tim Sohn Website: SohnSocialMediaSolutions.com Blog: Editortim.tumblr.com Twitter @editortim
    2. 2. Don’t Be Shy! • Live-tweet: Hashtag #NEPABlogCon • Take lots of photos
    3. 3. Should I Use Social Media? Probably • Who are your customers and potentially future customers? • Do they use social media?
    4. 4. Social Media: The Investment • • • • • Mobile device(s) and/or computer. Agencies and/or employees. Business owner’s time. Social media software that’s not free. Social media advertising.
    5. 5. How Can I Measure ROI? It’s Tricky. • Coupons and Exclusive Offers: DD National Coffee Day. • • • • • The Grotto at the Zaloom House Call Tracking Phone Numbers for Social Campaigns. Facebook Conversion Measurement. Google Analytics: Analytics Academy Compare to Before Using Social Media.
    6. 6. What Platforms Should I Use? • Depends on your audience – what are they using? Ask!
    7. 7. How Many Platforms Should I Be On? • Less is best. – – – – Facebook: More than 1 billion active monthly users. Google+: More than 300 million monthly active users. Twitter: More than 200 million monthly active users. LinkedIn: More than 225 million registered users. • Focus on quality, targeted posts. Quality is better than quantity.
    8. 8. Outsource? • Factors to consider: – Budget – Trust – Time – Expertise
    9. 9. DIY • Community college. • Online course provider. • Chamber of Commerce.
    10. 10. DIY Tools Social Media Management Analytics • • • • • • • • HootSuite Kuhcoon Tweetdeck SproutSocial Facebook Insights LinkedIn Insights Twitter Analytics Google Analytics Mentions • Google Alerts • http://www.icerocket.com • http://socialmention.com
    11. 11. Social Media Posts Should … • Ask questions. • Get customers involved. • Have personality. • Be about more than your company. • Be visual – photos and videos. • Include exclusive content on each platform.
    12. 12. Specifically for Small Businesses • Share posts from other local businesses and nonprofits. • Share industry information from journals and associations. • Share posts from the Chamber of Commerce if your business is local.
    13. 13. Customer Service • If your business is using social media, you MUST answer questions on Facebook, Twitter, etc… • Reply in a timely manner. • If necessary, offer to take the conversation offline. • Keep a professional tone.
    14. 14. Don’t Be Shy … Again • Tell people to like your social media pages – Signs outside your business. – Links on your website, blog. – Cross-link your social media pages. – Add social media sharing buttons to your blog.
    15. 15. Social Media Advertising • Native vs. display advertising. • Is effective because you can target potential customers by demographics, location, o ther factors. • Facebook sponsored posts, display ads.
    16. 16. … Social Media Advertising • Twitter promoted accounts, tweets. • LinkedIn sponsored updates. Coming soon: Advertising on Foursquare, Instagram, Pinterest (promoted pins).
    17. 17. Case Study: What the FORK Truck Chef Mario Bevilacqua
    18. 18. Questions?

    ×