La economía de la abundancia

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    La economía de la abundancia - Presentation Transcript

    1. THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired
    2. What happens when things get free?
      • “ Waste is Good”
    3. Alan Kay, Xerox PARC (1972)
    4. “ Waste Transistors”
    5. “ Waste Storage” “ Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message” (Remember “Your mailbox is full”? What was that about?)
    6. “ Waste Bandwidth”
    7. For the first time in history, complexity is free
    8. Scarcity Abundance
    9. Scarcity Abundance
    10. Scarcity Abundance
    11. Scarcity Abundance
    12. Scarcity Abundance
    13. The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Forbes Time Fox News Biz Week PBS NPR MNSBC MTV CBS News CBS News CNN Money Telegraph CBC.ca Sydney Morning Herald SJ Merc Chic Trib Reuters IHT WSJ Economist FT ESPN Post-Gazette PR Newswire
    14. Scarcity =
    15. Abundance =
    16. Scarcity: “Guess”
    17. Abundance: “Measure”
      • Scarcity:
      • “ NO”
      • Abundance:
      • “ YES”
    18. BUSINESS MODEL
      • ROI Memo
      • We’ll figure it out
      • Scarcity
      • Abundance
    19. RULES
      • “ Everything is forbidden unless it is permitted”
      • “ Everything is permitted unless it is forbidden”
      • Scarcity
      • Abundance
    20. SOCIAL MODEL
      • Paternalism
      • (“we know what’s best”)
      • Egalitarianism (“you know what’s best”)
      • Scarcity
      • Abundance
    21. DECISION PROCESS
      • Top-down
      • Bottoms-up
      • Scarcity
      • Abundance
    22. MANAGEMENT STYLE
      • Command and Control
      • Out of Control
      • Scarcity
      • Abundance
    23.  
      • Blog: thelongtail.com
    SlideShare Zeitgeist 2009

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    La economía de la abundancia por Chris Anderson

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