THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired

What happens when things get free?

“ Waste is Good”

“ Waste is Good”

Alan Kay, Xerox PARC (1972)

“ Waste Transistors”

“ Waste Storage” “ Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message” (Remember “Your mailbox is full”? What was that about?)

“ Waste Bandwidth”

For the first time in history, complexity is free

Scarcity Abundance

Scarcity Abundance

Scarcity Abundance

Scarcity Abundance

Scarcity Abundance

The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Forbes Time Fox News Biz Week PBS NPR MNSBC MTV CBS News CBS News CNN Money Telegraph CBC.ca Sydney Morning Herald SJ Merc Chic Trib Reuters IHT WSJ Economist FT ESPN Post-Gazette PR Newswire

Scarcity =

Abundance =

Scarcity: “Guess”

Abundance: “Measure”

Scarcity: “ NO”

Scarcity:

“ NO”

Abundance: “ YES”

Abundance:

“ YES”

BUSINESS MODEL ROI Memo We’ll figure it out Scarcity Abundance

ROI Memo

We’ll figure it out

Scarcity

Abundance

RULES “ Everything is forbidden unless it is permitted” “ Everything is permitted unless it is forbidden” Scarcity Abundance

“ Everything is forbidden unless it is permitted”

“ Everything is permitted unless it is forbidden”

Scarcity

Abundance

SOCIAL MODEL Paternalism (“we know what’s best”) Egalitarianism (“you know what’s best”) Scarcity Abundance

Paternalism

(“we know what’s best”)

Egalitarianism (“you know what’s best”)

Scarcity

Abundance

DECISION PROCESS Top-down Bottoms-up Scarcity Abundance

Top-down

Bottoms-up

Scarcity

Abundance

MANAGEMENT STYLE Command and Control Out of Control Scarcity Abundance

Command and Control

Out of Control

Scarcity

Abundance

Blog: thelongtail.com

Blog: thelongtail.com