THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired
What happens when things get free?
<ul><li>“ Waste is Good” </li></ul>
Alan Kay, Xerox PARC (1972)
“ Waste Transistors”
“ Waste Storage” “ Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another messag...
“ Waste Bandwidth”
For the first time in history, complexity is free
Scarcity Abundance
Scarcity Abundance
Scarcity Abundance
Scarcity Abundance
Scarcity Abundance
The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Forbes Time Fox News ...
Scarcity =
Abundance =
Scarcity: “Guess”
Abundance: “Measure”
<ul><li>Scarcity:  </li></ul><ul><li>“ NO” </li></ul>
<ul><li>Abundance:  </li></ul><ul><li>“ YES” </li></ul>
BUSINESS MODEL <ul><li>ROI Memo </li></ul><ul><li>We’ll figure it out </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundan...
RULES <ul><li>“ Everything is forbidden unless it is permitted” </li></ul><ul><li>“ Everything is permitted unless it is f...
SOCIAL MODEL <ul><li>Paternalism  </li></ul><ul><li>(“we know what’s best”) </li></ul><ul><li>Egalitarianism (“you know wh...
DECISION PROCESS <ul><li>Top-down </li></ul><ul><li>Bottoms-up </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li...
MANAGEMENT STYLE <ul><li>Command and Control </li></ul><ul><li>Out of Control </li></ul><ul><li>Scarcity </li></ul><ul><li...
 
<ul><li>Blog:  thelongtail.com </li></ul>
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La economía de la abundancia

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La economía de la abundancia

  1. 1. THE ECONOMICS OF ABUNDANCE Chris Anderson, Wired
  2. 2. What happens when things get free?
  3. 3. <ul><li>“ Waste is Good” </li></ul>
  4. 4. Alan Kay, Xerox PARC (1972)
  5. 5. “ Waste Transistors”
  6. 6. “ Waste Storage” “ Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message” (Remember “Your mailbox is full”? What was that about?)
  7. 7. “ Waste Bandwidth”
  8. 8. For the first time in history, complexity is free
  9. 9. Scarcity Abundance
  10. 10. Scarcity Abundance
  11. 11. Scarcity Abundance
  12. 12. Scarcity Abundance
  13. 13. Scarcity Abundance
  14. 14. The Long Tail of Media NYT CNN WashPost AP BBC SF Chron Guardian Yomiuri Wired Boston Globe Times UK Forbes Time Fox News Biz Week PBS NPR MNSBC MTV CBS News CBS News CNN Money Telegraph CBC.ca Sydney Morning Herald SJ Merc Chic Trib Reuters IHT WSJ Economist FT ESPN Post-Gazette PR Newswire
  15. 15. Scarcity =
  16. 16. Abundance =
  17. 17. Scarcity: “Guess”
  18. 18. Abundance: “Measure”
  19. 19. <ul><li>Scarcity: </li></ul><ul><li>“ NO” </li></ul>
  20. 20. <ul><li>Abundance: </li></ul><ul><li>“ YES” </li></ul>
  21. 21. BUSINESS MODEL <ul><li>ROI Memo </li></ul><ul><li>We’ll figure it out </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  22. 22. RULES <ul><li>“ Everything is forbidden unless it is permitted” </li></ul><ul><li>“ Everything is permitted unless it is forbidden” </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  23. 23. SOCIAL MODEL <ul><li>Paternalism </li></ul><ul><li>(“we know what’s best”) </li></ul><ul><li>Egalitarianism (“you know what’s best”) </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  24. 24. DECISION PROCESS <ul><li>Top-down </li></ul><ul><li>Bottoms-up </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  25. 25. MANAGEMENT STYLE <ul><li>Command and Control </li></ul><ul><li>Out of Control </li></ul><ul><li>Scarcity </li></ul><ul><li>Abundance </li></ul>
  26. 27. <ul><li>Blog: thelongtail.com </li></ul>
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