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Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
Social Media Hype
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Social Media Hype

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What's all the hype about Social Media

What's all the hype about Social Media

Published in: Business, Technology
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  1. What’s all the hype about Social Media? © KA-NECKT MARKETING, 2009
  2. What is Social Media? Conversations that happen online where people share their opinions, insights, experiences, and perspectives with each other. Copyright 2009 KA-Neckt Marketing
  3. These conversations are powered by… • Blogs • Photo Sharing • Microblogs • Video Sharing • Social Networks • Livecasting • Events • Audio and Music Sharing • Wikis • Podcasts • Social Bookmarking • Widgets • Social News • Virtual Worlds • Opinion Sites • Online Gaming Copyright 2009 KA-Neckt Marketing
  4. What’s the big deal?  Growing numbers of people are online  They’re flocking to social networks  It’s not just kids  It’s adults with buying power Copyright 2009 KA-Neckt Marketing
  5. What are the challenges?  Consumers are in control  They’re turning away from businesses  They’re paying less attention to ads  Businesses need a new approach Copyright 2009 KA-Neckt Marketing
  6. How can you use Social Media?  Be clear about what you want to do  Determine who you want to influence  Decide how you want to engage  Know how you’ll measure your progress Copyright 2009 KA-Neckt Marketing
  7. What do you want to do? • Build customer community • Counter negative publicity • Crisis management • Receive customer feedback • Expose employee talent • Generate website traffic • Put a human face on the company • Innovate new solutions • Improve existing products and services • Improve media relations • Promote products / services • Improve product support / customer service • Test new product and service concepts • Recruit company advocates • Discover new sales opportunities Copyright 2009 KA-Neckt Marketing
  8. Who do you want to influence? Generation Name* Birth Years, Ages in 2009 % of total adults % of Internet-users Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33 – 44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project, December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total Internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger” and “Older” Boomers, are the names conventionalized by the book: Generations: Strauss, William and Howe, Nelson. Generations: The History of America’s Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit division into distinct generational groups. Copyright 2009 KA-Neckt Marketing
  9. Who do you want to influence?  MySpace – Under 20 audience – More of an advertising medium than a social network – Music groups, band, record company Copyright 2009 KA-Neckt Marketing
  10. Who do you want to influence?  Facebook – Headed toward a global audience – Over 200 million users – 40% over 35 affluent and educated – Closed network invisible to search engines Copyright 2009 KA-Neckt Marketing
  11. Who do you want to influence?  LinkedIn – 6 degrees of separation – 41 year-old business decision makers – Earn $110,000 or more – Business people Copyright 2009 KA-Neckt Marketing
  12. Who do you want to influence?  YouTube – Largest 35 and over user population – 55 million unique visitors per month – 65,000 videos uploaded every day Copyright 2009 KA-Neckt Marketing
  13. Who do you want to influence?  Flickr – 30 million monthly unique visitors – 0ver 10 million members – 1 billion photos and growing – Post 1.5 million photos per day Copyright 2009 KA-Neckt Marketing
  14. How do you want to engage?  Twitter – Growing user base – Under 10 million users – Group instant message Copyright 2009 KA-Neckt Marketing
  15. How do you want to engage?  Listen  Join a network  Make some connections  Keep it one-to-one Copyright 2009 KA-Neckt Marketing
  16. What will progress look like?  Go back to your goals  Evaluate your influence  Monitor the engagement of your audience Copyright 2009 KA-Neckt Marketing
  17. Are you ready to get started?  Can you make relationships?  Can you afford free?  Can you commit to a little bit time?  Reach out listen and discover your opportunities. Copyright 2009 KA-Neckt Marketing
  18. Closing Slide: We’re always open to hearing your thoughts and ideas. We’d love to assist you with your projects and help you find creative ways to reach your goals and objectives. Feel free to contact us at: Via email: info@kanecktmarketing.com Via phone: (573) 291-6556 To learn more visit us at www.kanecktmarketing@msn.com Copyright 2009 KA-Neckt Marketing

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