The Innovative CLE
by Matthew Homann on Jul 28, 2010
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My keynote presentation at ACLEA (Association of Continuing Legal Education) in New York City on July 26, 2010.
My keynote presentation at ACLEA (Association of Continuing Legal Education) in New York City on July 26, 2010.
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“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”
So I know what you’re thinking right now. Why should I listen to Matt Homann?
Who are you and why the (heck) should I listen to anything you have to say. You’re not a CLE provider and haven’t spent any time in my shoes.
I also get a chance to work with senior executives of big companies as I facilitate their meetings.
“what other CLE organizations” are doing that? Instead, think about how you (or the firms you work with) can be first/innovative/etc.
First mover advantage
A bunch of inventors waiting to be the second to have a great idea. Innovators.
The converse is also true, just because we aren’t seeing everyone else doing something doesn’t mean they’ve tried it before and failed. Undervalue our own ideas....
vs.
Searching for one-time Use
If you’re trying to duplicate an experience many find less than superb, why?
Don’t get me wrong, pricing can be innovative, but selling the same thing a different way only gets you so far....
Ignore them at least.
Every speaker has this situation. There are people who don’t like us....
Health Club here in NYC ditched their marketing budget -- client surprise budget
Same goes for your marketing materials.
Same goes with toothpaste. Target. Too many choices, people not only make bad ones, but they often forgo making a choice at all....
Microsoft.... Training, outlook vs. make more sales calls.
Build a CLE advisory panel....
Schedule time to call them....
Call five random attendees and do in-depth follow up with them.
Tell them how they can improve (and make your life easier). Grade them. And give them testimonials.... Because, we live in a ......
And share the result.
Incentivize use of young lawyers by firms, not discourage it.
Six minute speeches. Top three points.... Be around to answer questions after....
Optimist Example....
It doesn’t need to be at the end of the seminar.
Fastest growning conferences... user generated content....
Unconferences ....
Places to work, think
Give them an option, though. Move around....
People want to play together.
Learning theory readdressing value of games as learning.
Which brings me to my final point....
never require template slides, pledge for speakers (won’t bore, read slides, don’t know any better), try one new thing each CLE, InnovateCLE.com,
Help room. Work room
Why not try things here.
Ignite Law.
What’s the best thing you’ve done this year? Best marketing program? Worst mistake?