Ten Rules Of Legal Marketing by Matthew Homann

Unless the person who founded your ﬁrm 100 years ago is still alive 3 and practicing law, he's completely irrelevant to every client who's thinking of hiring you. © Matthew Homann 2009 All Rights Reserved

Having the scales of justice on your business card says you're a lawyer -- an old, stodgy, unimaginative, do- 7 what-everyone-else-has-done-for- ﬁfty-years lawyer. Same is true for your yellow pages ad. © Matthew Homann 2009 All Rights Reserved

Speaking of yellow pages, don’t abdicate your marketing strategy to 8 their salespeople. They don’t know marketing. They only know how to sell you a bigger ad each year. © Matthew Homann 2009 All Rights Reserved

Matthew Homann is the founder of LexThink and the author of the [non]billable hour blog. He helps lawyers and law ﬁrms ﬁnd innovative ways to serve clients better and make more money. You can reach him at Matt @ LexThink.com or follow him on Twitter @MattHomann. © Matthew Homann 2009 All Rights Reserved

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Ten Rules Of Legal Marketing by Matthew Homann

by Matthew Homann on Aug 18, 2009

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