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Ten Rules Of Legal Marketing by Matthew Homann
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Ten Rules Of Legal Marketing by Matthew Homann

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Here are Ten Rules of Legal Marketing for those who want to think differently about how they market their practices and sell themselves.

Here are Ten Rules of Legal Marketing for those who want to think differently about how they market their practices and sell themselves.

Published in: Business, Design

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  • Awesome presentation, I got some great information out of this. We did some research on our end and found the amount of time a prospective client will wait for a response from a lawyer they found online is ~5 minutes.
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    • 1. 10 RULES of LEGAL MARKETING by Matthew Homann the [non]billable hour © Matthew Homann 2009 All Rights Reserved
    • 2. "My lawyer can beat up your lawyer" isn't a marketing strategy. 1 "My lawyer will call me back before yours will" is. © Matthew Homann 2009 All Rights Reserved
    • 3. Google tells me there are 470,000 2 "Full Service Law Firms” out there. Which one was yours again? © Matthew Homann 2009 All Rights Reserved
    • 4. Unless the person who founded your firm 100 years ago is still alive 3 and practicing law, he's completely irrelevant to every client who's thinking of hiring you. © Matthew Homann 2009 All Rights Reserved
    • 5. Market to a "want" not to a "need." By the time your clients realize they 4 "need" you, it's often too late -- for them and for you. © Matthew Homann 2009 All Rights Reserved
    • 6. Your “keep great clients happy” budget should exceed your “try to 5 get new clients” budget by at least 3:1. © Matthew Homann 2009 All Rights Reserved
    • 7. Thanksgiving cards say you're thankful for your clients' business. 6 Christmas cards say you're just like everybody else. © Matthew Homann 2009 All Rights Reserved
    • 8. Having the scales of justice on your business card says you're a lawyer -- an old, stodgy, unimaginative, do- 7 what-everyone-else-has-done-for- fifty-years lawyer. Same is true for your yellow pages ad. © Matthew Homann 2009 All Rights Reserved
    • 9. Speaking of yellow pages, don’t abdicate your marketing strategy to 8 their salespeople. They don’t know marketing. They only know how to sell you a bigger ad each year. © Matthew Homann 2009 All Rights Reserved
    • 10. Your future clients have been living their entire lives online and will 9 expect the same from you. If you’re invisible on the web, you won’t exist to them. © Matthew Homann 2009 All Rights Reserved
    • 11. The single best marketing strategy in the world is to find your best 10 clients and ask them, "How do I get more clients like you?" © Matthew Homann 2009 All Rights Reserved
    • 12. Matthew Homann is the founder of LexThink and the author of the [non]billable hour blog. He helps lawyers and law firms find innovative ways to serve clients better and make more money. You can reach him at Matt @ LexThink.com or follow him on Twitter @MattHomann. © Matthew Homann 2009 All Rights Reserved