On Selling Creativity ...

8,289 views

Published on

The slides from my presentation at Creative Alberta. Video of the presentation is here: https://www.youtube.com/watch?v=nr1Z_RuHNUk

Published in: Business, Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
8,289
On SlideShare
0
From Embeds
0
Number of Embeds
6,786
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

On Selling Creativity ...

  1. 1. the creativity conũndrũm Lessons learned selling“creativity"” to non-creatives.
  2. 2. @matthomann
  3. 3. I do creative stũff with people who aren’t.
  4. 4. XPLANEKendeoCOCAbizLexThink
  5. 5. 99%
  6. 6. 99%Percentage of bũsiness ownerswho want their employees to be more creative
  7. 7. 99% *completely ũnscientific estimate
  8. 8. 99% *bũt that doesn’t mean it isn’t trũe.
  9. 9. Boring goes here creativity sauce $ $ $ $ $ $ $ $ $ Creativity Machine
  10. 10. If yoũ bũild it ... they won’t care.
  11. 11. ThreeThings
  12. 12. creativity1 is a lot like bacon
  13. 13. “creatively"”2 sells when “creativity"” won’t
  14. 14. 3fũn is not avalid metric
  15. 15. creativity1 is a lot like bacon
  16. 16. mmm... bacon
  17. 17. 1 Nearly everyone has enjoyed eating bacon at least once.23
  18. 18. 12 Adding bacon improves the taste of nearly everything.3
  19. 19. 123 Some people are afraid too mũch bacon will kill them.
  20. 20. 1 Nearly everyone has enjoyed being creative at least once.2 Adding creativity improves the taste of nearly everything.3 Some people are afraid too mũch creativity will kill them.
  21. 21. “creatively"”2 sells when “creativity"” won’t
  22. 22. go in disgũise
  23. 23. Sell something they’ve never boũght disgũisedas something they always bũy.
  24. 24. t oolsCreativity is a Bũsiness Tool
  25. 25. ũnderstand learn meet share lead follow collaborate bũild decide improve invent ?
  26. 26. Give them something theywant to bũy for themselves.
  27. 27. 3fũn is not avalid metric
  28. 28. Use their “metric"” system. 56 minũtes 46 minũtes
  29. 29. 100 80 120Faster 60 140 40 160 KPH
  30. 30. 100 80 120Faster 60 140 40 160 KPH
  31. 31. 100 80 120Faster 60 140 40 160 KPH
  32. 32. Thanks!
  33. 33. write me: matt@lexthink.com read me: nonbillablehoũr.comtweet me: @matthomann

×