social prez - mpcc - mholterhausPresentation Transcript
Is this working?
A conversation in five parts
MPCC Campus Communicators
July 29, 2009
://holterhaus, integrated marketing
://holterhaus is integrated marketing,
with an emphasis on new media.
I help organizations develop innovative ways
to communicate with people.
about this conversation
let’s create an open dialogue, and let it
evolve through these topics
part 2: deciding which channels to employ
part 3: publishing useful content
part 4: engaging different audiences
part 5: envisioning the future
pt 2/which channels to employ?
factors to consider
*ease of use – skills and tech required
*open vs. closed – twitter vs. ning
*deployment – when to use
the importance of integration
blogging – write something interesting
flickr – enrich it with photos/video
twitter/facebook – make sure people know
example: virtual + physical events
pt 3/publishing useful content
locating and creating content
*what do you already publish?
*plan with editorial calendars
*ask your community for ideas
when to solicit community content?
*events– who took photos?
*exciting changes – the new building
*major challenges – solutions, anyone?
for students, think: “Yearbook 2.0”
*recruit “ambassadors” to lead others
*create a student-run “editorial board”
example: creating “Fiskateers”
pt 4/“get communal”
engaging different audiences
who are you trying to reach?
*the broader public?
your students and their parents are
in your “club.”
don’t forget about influential colleagues
and the broader public.
expert positioning builds your
reputation outside of the “club”
*are you talking about your school’s
niche, quirk, or specialization?
*have you researched the broader
example: 3M PSD blog strategy
pt 5/envisioning the future
what is social media replacing?
*phone calls, email (to some extent), television
*on average, US teens spend 9 hours per
week on social media sites
source: Pew Internet & American Life Project
the next big thing?
*there will be many (each year)
*mobile usage of SM will increase
*video, too – anyone can create and edit
*better integration, ease of use
how to keep up?
*use it socially and professionally
*read a handful of good blogs
*events – the MN social media
community is very robust
further reading/thought leaders
Social Media Breakfast MSP
Your 14-24 year-old relatives