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social prez - mpcc - mholterhaus

social prez - mpcc - mholterhaus






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    social prez - mpcc - mholterhaus social prez - mpcc - mholterhaus Presentation Transcript

    • Is this working? A conversation in five parts MPCC Campus Communicators July 29, 2009 ://holterhaus, integrated marketing
    • part 1/introductions shameless promotion ://holterhaus is integrated marketing, with an emphasis on new media. I help organizations develop innovative ways to communicate with people.
    • about this conversation let’s create an open dialogue, and let it evolve through these topics part 2: deciding which channels to employ part 3: publishing useful content part 4: engaging different audiences part 5: envisioning the future
    • pt 2/which channels to employ? image credit: D'Arcy Norman on flickr
    • factors to consider *ease of use – skills and tech required *open vs. closed – twitter vs. ning *deployment – when to use
    • the importance of integration for instance: blogging – write something interesting + flickr – enrich it with photos/video + twitter/facebook – make sure people know
    • example: virtual + physical events
    • pt 3/publishing useful content
    • locating and creating content *what do you already publish? *plan with editorial calendars *ask your community for ideas
    • when to solicit community content? *events– who took photos? *exciting changes – the new building *major challenges – solutions, anyone?
    • for students, think: “Yearbook 2.0” *recruit “ambassadors” to lead others *create a student-run “editorial board”
    • example: creating “Fiskateers”
    • pt 4/“get communal” engaging different audiences image credit: Seattle Municipal Archives
    • who are you trying to reach? *current students? *prospective students? *parents? *colleagues? *the broader public?
    • your students and their parents are in your “club.” don’t forget about influential colleagues and the broader public.
    • expert positioning builds your reputation outside of the “club” *are you talking about your school’s niche, quirk, or specialization? *have you researched the broader social mediasphere?
    • example: 3M PSD blog strategy
    • pt 5/envisioning the future image credit: davidcrow on flickr
    • what is social media replacing? *phone calls, email (to some extent), television *on average, US teens spend 9 hours per week on social media sites source: Pew Internet & American Life Project
    • the next big thing? *there will be many (each year) *mobile usage of SM will increase *video, too – anyone can create and edit *better integration, ease of use
    • how to keep up? *use it socially and professionally *read a handful of good blogs *events – the MN social media community is very robust
    • further reading/thought leaders Mashable Joseph Jaffe Chris Brogan Zeus Jones Hello Viking Social Media Breakfast MSP Your 14-24 year-old relatives
    • thank you/mark holterhaus mobile: +1 763 229 2995 twitter: mholterhaus skype: mholterhaus email: mark@holterhaus.com site: holterhaus.com blog: housekept.blogspot.com