5.2 west coast_pop

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5.2 west coast_pop

  1. 1. West  Coast  Pop  Art  Art  109A:    Art  since  1945  Westchester  Community  College  Fall  2012  Dr.  Melissa  Hall  
  2. 2. Ferus  Gallery  Los  Angeles  became  a  leading  center  of  Pop  art  in  the  1960’s   The  Ferus  Gallery,  Los  Angeles,  1962   Artnet  
  3. 3. Ferus  Gallery  The  Ferus  Gallery  showed  Andy  Warhols  Campbell  Soups  cans  in  1962   Irving  Blum  with  Andy  Warhol’s  Campbell’s  Soup  Cans  at  the  Ferus  Gallery  in  Los  Angeles,  1962.   Photo  by  William  Claxton.    Pacific  Standard  Time,  GeSy  Museum  
  4. 4. Ferus  Gallery  Walter  Hopps  curated  Common  Objects  at  the  Pasadena  Art  Museum  -­‐-­‐  one  of  the  first  major  Pop  art  exhibiVons  in  the  country.  
  5. 5. Ed  Ruscha  Ed  Ruscha  began  painVng  commonplace  words  like  “OOF”  and  “HONK”  and  presented  them  on  canvas,  isolated  from  any  context  that  would  give  them  meaning   Ed  Ruscha,  OOF,  1962  (reworked  1963)   Museum  of  Modern  Art  
  6. 6. Ed  Ruscha  The  words  come  from  the  world  of  comic  books,  where  their  meanings  seem  to  be  simple  and  clear   Ed  Ruscha,  Annie,  1962  
  7. 7. Ed  Ruscha   But  dislocated  from  their  context  they   become  abstracVons,  like  Jasper  Johns’   Flags  and  Targets  Jasper  Johns,  Target,  1958   Ed  Ruscha,  OOF,  1962  (reworked  1963)   Museum  of  Modern  Art  
  8. 8. Ed  Ruscha  In  1963  Ruscha  published  a  book  of  photographs  of  gasoline  staVons  taken  along  Route  66   Ed  Ruscha,  Twenty  Six  Gasoline  Sta:ons,  1963  
  9. 9. Ed  Ruscha  The  photographs  are  idenVfied  simply  by  locaVon  and  are  dispassionate  in  approach   Ed  Ruscha,  Phillips  66,  Flagstaff  Arizona   From  Twenty  Six  Gasoline  Sta:ons,  1963  
  10. 10. Ed  Ruscha  Completely  lacking  in  poetry  or  aestheVc  value,  the  pictures  operate  like  “found  objects”    They  capture  the  bland  impersonality  of  the  highway  landscape,  and  its  mass-­‐produced  sameness   Ed  Ruscha,  Twenty  Six  Gasoline  Sta:ons,  1963  
  11. 11. Ed  Ruscha  “The  series  was  meant  to  portray  the  standardizaVon  of  industry  visually  overtaking  the  country:  each  of  the  photographs  was  taken  along  Route  66  on  the  way  from  Los  Angeles  to  Oklahoma  City,  which  Ruscha  traveled  several  Vmes  a  month.  The  myth  Jack  Kerouac  invoked  with  his  novel  "On  the  Road"  crumbled  in  Ruscha’s  uniform  landscapes  populated  by  idenVcal  signs.  Trips  no  longer  seemed  like  adventures,  but  like  an  endlessly  monotonous  repeVVon  of  the  everyday.”  “The  Dark  Side  of  Pop,”  Db  Artmag    hSp://www.db-­‐artmag.de//2004/8/e/ Ed  Ruscha,  Twenty  Six  Gasoline  Sta:ons,  1963  1/279.php  
  12. 12. Ed  Ruscha  Ruscha  then  began  to  make  painVngs  and  silkscreens  based  on  the  gasoline  staVon  photographs.   Ed  Ruscha,  Standard  StaVon,  Amarillo,  Texas,  1963,  Hood  Museum  of  Art,  Dartmouth  College  
  13. 13. Ed  Ruscha  In  another  photographic  work  Ruscha  mounted  a  camera  to  his  car  and  drove  up  and  down  Sunset  Boulevard  taking  photographs   Ed  Ruscha  holding  his  book  Every  Building  on  the  Sunset  Strip,  1967.         Pacific  Standard  Time,  GeSy  Museum  
  14. 14. Ed  Ruscha  The  resulVng  pictures  were  assembled  in  an  accordion-­‐fold    book  Vtled  Every  Building  on  the  Sunset  Strip  
  15. 15. Ed  Ruscha,  Every  Building  on  Sunset  Strip,  1966  Art  Gallery  of  North  South  Wales  
  16. 16. “Every  Building  on  the  Sunset  Strip  (1966)  is  a  27-­‐foot  accordion-­‐fold  strip  of  photographs  that  give  you  exactly  what  the  Vtle  promises,  with  one  part  of  each  building  at  the  top  of  the  page  and  the  other  upside  down  at  the  boSom,  as  if  the  middle  is  the  asphalt  along  which  your  eyes  are  driving”  hSp://www.frieze.com/issue/review/ed_ruscha_and_silke_oSo_knapp  
  17. 17. Ed  Ruscha  The  work  recalls  the  deadpan  approach  of  Warhol’s  Empire,  and  translates  the  cinemaVc  experience  to  the  staVc  format  of  a  book  

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