The Power of LinkedIn By Greg Olson, Growl Mobile Agency

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Presentation from January 18, 2012, at the Rocky Mountain Innosphere in Fort Collins, Colorado. For Colorado BioScience Association.

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The Power of LinkedIn By Greg Olson, Growl Mobile Agency

  1. 1. The Power of LinkedInGreg Olson :: Founder
  2. 2. AgendaStatsWays to use LinkedInBuild a better profileTipsLive examples: Online and MobileQuestions
  3. 3. Who is GROWL? GROWL was started to support companies in their digital marketing efforts. GROWL is a collaboration of the best minds in the industry. We develop the greatest marketing experiences possible. We have over 30 years of marketing, product launch and sales experience, with expertise in mobile, social media and digital marketing.Who is Greg Olson? Business Marketing Association National Board Member Speaker and writer on a variety of biotech, digital and mobile topics CBSA Committee member, Advamed member Over 15 years of biotech and medical device experience
  4. 4. 44 Million IN THE UNITED STATES 56 Million OUTSIDE THE UNITED STATES 428% GROWTH IN BRAZIL 178% GROWTH IN MEXICO 76% GROWTH IN INDIA 72% GROWTH IN FRANCE
  5. 5. Why UseLinkedIn?
  6. 6. LinkedIn Features Group discussions Share your trip details Polling Update your profile, twitter style Events Stay informed with News Blog Unleash your presentations with Slideshare Collaborate: Huddle Workspaces
  7. 7. Do you have the right profile image? Are these good photos?
  8. 8. Does Your Profile Accurately Reflect You? Update your Skills What are you reading? Personalize your URL: www.linkedin.com/in/gpolson Customize your public URL Customize your website names, blog names, etc
  9. 9. CONNECT Who do you know?  Past and present colleagues  Friends  Get introduced Join Groups Let people know your skills and interests
  10. 10. LinkedIn Profile Checklist: Craft an informative profile headline Display the appropriate photo Show off your education Develop a professional summary statement Update your status weekly Show your connectedness with LinkedIn Group Badges Collect Diverse Recommendations Claim your unique LinkedIn URL Share your work.
  11. 11. How to Build a LinkedIn Profile: Download Presentation & Tips: www.growlagency.com/LinkedIn
  12. 12. CONNECT WITH USGREG OLSON :: Founder greg@growlagency.com 303 587 2847 www.growlagency.com @digitalolson @growlmobile www.linkedin.com/in/gpolson
  13. 13. LETS GO ONLINE.

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