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Slides used for the Skypesession for a guest lecture at the Herzen State Pedagogical University of Russia (Герцен университет)

Slides used for the Skypesession for a guest lecture at the Herzen State Pedagogical University of Russia (Герцен университет)

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  • 1. What is your Value? Российский государственный педагогический университет России, Санкт-Петербург Enschede,31 March 2014 The Netherlands Ing. Matthijs H.M. Hammer M.Sc. Senior lecturer Entrepreneurship School of Business, Building & Technology PhD Researcher Faculty of Product Innovation Management
  • 2. доброе утро! Goede morgen!
  • 3. • Short general introduction • Theory: • What is talent? • What is a business opportunity? • Practice: • Create new opportunities Menu
  • 4. What are talents? Knowledge Application Behaviour Talent Source: N. Vloon, 2002 Structure Context
  • 5. How do you Distinguish them? What is the item below?
  • 6. Prototyping
  • 7. Prototyping • Object or pattern recognition (Matlin, 2002) • Feature-analysis model and recognition-by- components model (Biederman, 1995) • Combination of attributes associated with an object or pattern (Solso, 1999) • Methodology of cognitive psychology for talent identification (Solse, 1999, Bartel & Wiesenfeld, 2013)
  • 8. Prototype of a talent 1. You like it to do. 2. It costs you not much effort to do. 3. Peers acknowledge you perform above average. Source: Hammer & Vloon, 2014
  • 9. What suites You? • What do You like? • What distinguishes You? • What is appreciated? Problem: You don´t know for yourself.
  • 10. Identify Your talents • Use tools as: –360° Feedback –Personal SWOT –Explicit Your context
  • 11. Development of Talents • Training in the same context, maintain the talent. • Training in a different (future orientated) context, increase the talent, makes it more valuable.
  • 12. Solves customer problems Positive net cash flow Manageable risk Superior product Change industry Prototype of Business opportunity
  • 13. Task 1. Make small groups 2. Identify situations for new business opportunity 1. Solves customer problems 2. Positive net cash flow 3. Manageable risk 4. Superior product 5. Change industry
  • 14. Do it!
  • 15. Спасибо за внимание Thank You for your Attention