0
Entrepreneurial Behavior
(theory and interactive practice on effectuation)
Pori, 7 – 8 April 2014, Finland
Ing. Matthijs H...
• Short general introduction
• Theory:
• What is Entrepreneurship?
• How to behave like them?
• How to learn this?
• Pract...
About Saxion Universities
Enschede
ApeldoornDeventer
Three locations in the
eastern part of the country:
• Enschede
• Deventer
• Apeldoorn
Bridge position between the
Netherla...
Saxion University of Applied
Sciences
History as a Textile region
Characteristics of Saxion:
• Comprehensive university, predominantly
undergraduate level
• Focus on profession-oriented ed...
Schools and academic programs
• School of Business Building &
Technology
• School of Governance & Law
• School of Health
•...
Small Business & Retail Management
• For the last 12 years
continually chosen as the
best Entrepreneurship
program in the ...
Winner of Dutch
Wijnand Wijnen
education award for
most innovative
university program
concept.
Small Business & Retail Man...
Winner of several
innovation awards for
student companies
Small Business & Retail Management
A kind question for you
Do you want to co-operate in applied research on
Entrepreneurship?
Please fill-out the form provid...
Task 1
Individual task,
please do NOT co-operate!
Take a blank piece of paper
Take a pen
Draw an entrepreneur
results
>99% human being
Where from: >80% Man
Where from: >80% Suite
Where from: >80% Tie
Where from: >80% Smiling / succe...
Task 2
Please do co-operate now
Make small groups
Draw an entrepreneur
Results
3 levels:
• Items above personal level (common wealth /
added value).
• Items on personal level (happiness / lucky...
What is the item below?
Prototyping
+ +
Prototyping
What is an entrepreneur?
Prototyping
• Object or pattern recognition (Matlin, 2002)
• Combination of attributes associated with an object or
patter...
Entrepreneurial process
VALUE
CREATION
Opportunity
recognition
Opportunity
preparation
Opportunity
exploitation
(Shane & V...
Example
See possibilities Tackle opportunities
Know where to find it. Successful application
VALUE
CREATION
Opportunity
recognition
Opportunity
preparation
Opportunity
exploitation
CTO/COO
Culture Capital
CFO
Econom...
But remember…..
Vision
without
Action
Action
without
Vision
Daydream Nightmare
The Competent Egg
Knowledge
Application
Behaviour
Talent
Source: N. Vloon, 2002
Structure
Context
What suites You?
• What do You like?
• What distinguishes You?
• What is appreciated?
Problem:
You don´t know for yourself.
Different ways of development
Falcon
Source: N. Vloon, 2002Goose
Summery
1. Determine what your motivation is; what make you
have fun.
2. Determine your relevant talents.
3. Determine wha...
Step up to Saxion.
Effectuation
(decision making heuristics learned by expert
entrepreneurs in uncertain, disruptive situa...
Step up to Saxion.
Where to Start
• Causal principles (blue) what is taught
in business school
• Effectual principles are ...
Step up to Saxion.
• Means. The basis for decisions
and new opportunities:
– Who I am
– What I know
– Whom I know
Where to...
Step up to Saxion.
• Affordable Loss.
Calculate downside potential and risk
no more than you can afford to lose.
Risk, Ret...
Step up to Saxion.
Partnership. Build your “future” together with
customers, suppliers and even prospective
competitors.
A...
Step up to Saxion.
34
Surprise
• Leverage Surprises.
Surprises can present new opportunities.
• Avoid Surprises.
Step up to Saxion.
Underlying Logic & What to
Do
To the extent we can predict the
future, we can control it.
 PLAN
To the...
Step up to Saxion.
Effectuation
(decision making heuristics learned by expert
entrepreneurs in uncertain, disruptive situa...
Step up to Saxion.
Step up to Saxion.
Step up to Saxion.
Step up to Saxion.
Task
1. Make small groups.
2. Respond to the request:
From the city of Pori you are asked to
develop a ...
Thank You
for your
Attention
Upcoming SlideShare
Loading in...5
×

Entrepreneurial Behavior, interaction with effectuation @ samk, pori, Finland

416

Published on

Slides of an interactive lecture in effectuation; theory and practice. Presented in the course Entrepreneurial Behavior @ SAMK university, pori, Finland for students in Toerism Management.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
416
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Entrepreneurial Behavior, interaction with effectuation @ samk, pori, Finland"

  1. 1. Entrepreneurial Behavior (theory and interactive practice on effectuation) Pori, 7 – 8 April 2014, Finland Ing. Matthijs H.M. Hammer M.Sc. Senior lecturer Entrepreneurship School of Business, Building & Technology PhD Researcher Faculty of Product Innovation Management
  2. 2. • Short general introduction • Theory: • What is Entrepreneurship? • How to behave like them? • How to learn this? • Practice: • Casus: You! Menu
  3. 3. About Saxion Universities Enschede ApeldoornDeventer
  4. 4. Three locations in the eastern part of the country: • Enschede • Deventer • Apeldoorn Bridge position between the Netherlands and Germany
  5. 5. Saxion University of Applied Sciences History as a Textile region
  6. 6. Characteristics of Saxion: • Comprehensive university, predominantly undergraduate level • Focus on profession-oriented education through teaching & undergraduate research • Professional Masters’ programmes in key fields • Regional focus for all programmes, national profile in key fields • Quality education under public scrutiny and accreditation Public funding, History dates back to 1875 23,125 students, 2,232 faculty and staff 12 Schools, 6 research centres
  7. 7. Schools and academic programs • School of Business Building & Technology • School of Governance & Law • School of Health • School of Applied Psychology and Human Resources Management • School of Social Work • School of Education • School of Creativity & Technology • School of Finance & Accounting • Hospitality Business School • School of Life Science, Engineering & Design • School of Marketing & International Management • School of Environmental Planning & Building 12 Schools: •125 Bachelor / Master programmes in Dutch. •27 Bachelor / Master international programmes in English. •Various Bachelor / Master programmes in German •Non-degree programmes
  8. 8. Small Business & Retail Management • For the last 12 years continually chosen as the best Entrepreneurship program in the country. (Source: Studiegids Hoger Onderwijs Ministry of Education the Netherlands, 2011) • Voted in October 2009 as the best performing study program in the entire field of commerce/economy in The Netherlands (8.3 out of 10) (Source: Elsevier, october 2009)
  9. 9. Winner of Dutch Wijnand Wijnen education award for most innovative university program concept. Small Business & Retail Management
  10. 10. Winner of several innovation awards for student companies Small Business & Retail Management
  11. 11. A kind question for you Do you want to co-operate in applied research on Entrepreneurship? Please fill-out the form provided. First part is about your thoughts on entrepreneurship Second part for statistical processing. Thank you.
  12. 12. Task 1 Individual task, please do NOT co-operate! Take a blank piece of paper Take a pen Draw an entrepreneur
  13. 13. results >99% human being Where from: >80% Man Where from: >80% Suite Where from: >80% Tie Where from: >80% Smiling / success
  14. 14. Task 2 Please do co-operate now Make small groups Draw an entrepreneur
  15. 15. Results 3 levels: • Items above personal level (common wealth / added value). • Items on personal level (happiness / lucky / good life) • Items below personal level (money/ office / factory)
  16. 16. What is the item below?
  17. 17. Prototyping + +
  18. 18. Prototyping
  19. 19. What is an entrepreneur?
  20. 20. Prototyping • Object or pattern recognition (Matlin, 2002) • Combination of attributes associated with an object or pattern (Solso, 1999) Question? • What is a prototype of an business opportunity?
  21. 21. Entrepreneurial process VALUE CREATION Opportunity recognition Opportunity preparation Opportunity exploitation (Shane & Venkataraman, 2000)
  22. 22. Example See possibilities Tackle opportunities Know where to find it. Successful application
  23. 23. VALUE CREATION Opportunity recognition Opportunity preparation Opportunity exploitation CTO/COO Culture Capital CFO Economic Capital CEO Strategic Capital CMO Social Capital Relates to knowledge, technology organization, culture, Relates to vision, mission Influence, power Relates to finance, cash flow, costs Relates to networks on multiple aggregation Levels in markets
  24. 24. But remember….. Vision without Action Action without Vision Daydream Nightmare
  25. 25. The Competent Egg Knowledge Application Behaviour Talent Source: N. Vloon, 2002 Structure Context
  26. 26. What suites You? • What do You like? • What distinguishes You? • What is appreciated? Problem: You don´t know for yourself.
  27. 27. Different ways of development Falcon Source: N. Vloon, 2002Goose
  28. 28. Summery 1. Determine what your motivation is; what make you have fun. 2. Determine your relevant talents. 3. Determine what is your goal. 4. Create training activities in another professional context. 5. Do it! (with motivation and drive)
  29. 29. Step up to Saxion. Effectuation (decision making heuristics learned by expert entrepreneurs in uncertain, disruptive situations) Matthijs Hammer, senior lecturer Entrepreneurship Source: Stuart Read, Professor of Marketing www.effectuation.org
  30. 30. Step up to Saxion. Where to Start • Causal principles (blue) what is taught in business school • Effectual principles are always in red
  31. 31. Step up to Saxion. • Means. The basis for decisions and new opportunities: – Who I am – What I know – Whom I know Where to Start • Goals. Given (based on predictions)
  32. 32. Step up to Saxion. • Affordable Loss. Calculate downside potential and risk no more than you can afford to lose. Risk, Return and Resources • Expected Return. Calculate upside potential and pursue the (risk adjusted) best opportunity.
  33. 33. Step up to Saxion. Partnership. Build your “future” together with customers, suppliers and even prospective competitors. Attitude Toward Others Competition. Set up transactional relationships with customers and suppliers.
  34. 34. Step up to Saxion. 34 Surprise • Leverage Surprises. Surprises can present new opportunities. • Avoid Surprises.
  35. 35. Step up to Saxion. Underlying Logic & What to Do To the extent we can predict the future, we can control it.  PLAN To the extent we can control the future, we don’t need to predict it.  CO-CREATE
  36. 36. Step up to Saxion. Effectuation (decision making heuristics learned by expert entrepreneurs in uncertain, disruptive situations)
  37. 37. Step up to Saxion.
  38. 38. Step up to Saxion.
  39. 39. Step up to Saxion.
  40. 40. Step up to Saxion. Task 1. Make small groups. 2. Respond to the request: From the city of Pori you are asked to develop a brand new / innovative and low cost-risk toerism attraction, museum, park or concept. 3. Prepare a pitch of 1 minute.
  41. 41. Thank You for your Attention
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×