SEO  Search Engine Optimization
Introduction <ul><li>Definition of SEO: </li></ul><ul><li>“ The term used to describe the marketing technique of preparing...
Introduction <ul><li>Definition of SEO: </li></ul><ul><li>“ A form of online marketing, search engine optimization is the ...
Google
Google Triangle
Eye Tracking (Google) <ul><li>Organic Ranking    PPC Search </li></ul><ul><li>Visibility Search </li></ul><ul><li>1.  100%...
SEO vs PPC
Which Search Engine? <ul><li>Search Engine Market Share   </li></ul><ul><li>October 2007 </li></ul>
Identify SEO Opportunities
Identify SEO Opportunities <ul><li>Site Review </li></ul><ul><li>Pay Per Click Ads </li></ul><ul><li>Offline Marketing </l...
SEO SITE REVIEW
Content <ul><li>Content is King </li></ul><ul><li>Gathering content is the hardest part of your job </li></ul><ul><li>Alwa...
Keyword Placement <ul><li>Where to place your keywords </li></ul>Title Tag Description Tag Keyword Tag Body Text Headers <...
Google Webmaster Tools  <ul><li>Why is this suggested? </li></ul><ul><li>FREE </li></ul><ul><li>Telling Google can only he...
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Search engine optimization egypt (SEO)

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Website not working? Search Engine Optimization Egypt (SEO Egypt) is a great way to bring future Customer. WSI Search Engine Optimization Egypt your way to internet marketing solution

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Search engine optimization egypt (SEO)

  1. 1. SEO Search Engine Optimization
  2. 2. Introduction <ul><li>Definition of SEO: </li></ul><ul><li>“ The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken” </li></ul>
  3. 3. Introduction <ul><li>Definition of SEO: </li></ul><ul><li>“ A form of online marketing, search engine optimization is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases. ” </li></ul>
  4. 4. Google
  5. 5. Google Triangle
  6. 6. Eye Tracking (Google) <ul><li>Organic Ranking PPC Search </li></ul><ul><li>Visibility Search </li></ul><ul><li>1. 100% 1. 50% </li></ul><ul><li>2. 100% 2. 40% </li></ul><ul><li>3. 100% 3. 30% </li></ul><ul><li>4. 85% 4. 20% </li></ul><ul><li>5. 60% 5. 10% </li></ul><ul><li>6. 50% 6. 10% </li></ul><ul><li>50% </li></ul><ul><li>30% </li></ul><ul><li>30% </li></ul><ul><li>10. 20% </li></ul>
  7. 7. SEO vs PPC
  8. 8. Which Search Engine? <ul><li>Search Engine Market Share </li></ul><ul><li>October 2007 </li></ul>
  9. 9. Identify SEO Opportunities
  10. 10. Identify SEO Opportunities <ul><li>Site Review </li></ul><ul><li>Pay Per Click Ads </li></ul><ul><li>Offline Marketing </li></ul><ul><ul><li>Yellow Pages </li></ul></ul><ul><ul><li>Newspapers </li></ul></ul><ul><li>Anyone that has a website…anyone that’s in business today!!! </li></ul>
  11. 11. SEO SITE REVIEW
  12. 12. Content <ul><li>Content is King </li></ul><ul><li>Gathering content is the hardest part of your job </li></ul><ul><li>Always write with the human in mind </li></ul><ul><li>Focus on one keyword phrase per page* </li></ul><ul><li>Spread your ideas out over a number of pages </li></ul><ul><li>Mild re-write for the search engines (last step) </li></ul>
  13. 13. Keyword Placement <ul><li>Where to place your keywords </li></ul>Title Tag Description Tag Keyword Tag Body Text Headers <H> Tags First Paragraph <ul><li>Domain </li></ul><ul><li>Sub Domains </li></ul><ul><li>Sub Folders/Pages </li></ul><ul><li>Internal Link text </li></ul><ul><li>Incoming Link text </li></ul><ul><li>Keyword Emphasis </li></ul>
  14. 14. Google Webmaster Tools <ul><li>Why is this suggested? </li></ul><ul><li>FREE </li></ul><ul><li>Telling Google can only help! </li></ul><ul><li>Statistics </li></ul><ul><li>Other cool stuff </li></ul>
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