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Search engine optimization egypt (SEO)

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Website not working? Search Engine Optimization Egypt (SEO Egypt) is a great way to bring future Customer. WSI Search Engine Optimization Egypt your way to internet marketing solution

Website not working? Search Engine Optimization Egypt (SEO Egypt) is a great way to bring future Customer. WSI Search Engine Optimization Egypt your way to internet marketing solution

Published in: Technology, Design
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Transcript

  • 1. SEO Search Engine Optimization
  • 2. Introduction
    • Definition of SEO:
    • “ The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken”
  • 3. Introduction
    • Definition of SEO:
    • “ A form of online marketing, search engine optimization is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases. ”
  • 4. Google
  • 5. Google Triangle
  • 6. Eye Tracking (Google)
    • Organic Ranking PPC Search
    • Visibility Search
    • 1. 100% 1. 50%
    • 2. 100% 2. 40%
    • 3. 100% 3. 30%
    • 4. 85% 4. 20%
    • 5. 60% 5. 10%
    • 6. 50% 6. 10%
    • 50%
    • 30%
    • 30%
    • 10. 20%
  • 7. SEO vs PPC
  • 8. Which Search Engine?
    • Search Engine Market Share
    • October 2007
  • 9. Identify SEO Opportunities
  • 10. Identify SEO Opportunities
    • Site Review
    • Pay Per Click Ads
    • Offline Marketing
      • Yellow Pages
      • Newspapers
    • Anyone that has a website…anyone that’s in business today!!!
  • 11. SEO SITE REVIEW
  • 12. Content
    • Content is King
    • Gathering content is the hardest part of your job
    • Always write with the human in mind
    • Focus on one keyword phrase per page*
    • Spread your ideas out over a number of pages
    • Mild re-write for the search engines (last step)
  • 13. Keyword Placement
    • Where to place your keywords
    Title Tag Description Tag Keyword Tag Body Text Headers <H> Tags First Paragraph
    • Domain
    • Sub Domains
    • Sub Folders/Pages
    • Internal Link text
    • Incoming Link text
    • Keyword Emphasis
  • 14. Google Webmaster Tools
    • Why is this suggested?
    • FREE
    • Telling Google can only help!
    • Statistics
    • Other cool stuff

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