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Introduction to Gamification & Bunchball - Increase user engagement with these powerful techniques
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Introduction to Gamification & Bunchball - Increase user engagement with these powerful techniques

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So, there’s a very common scenario that goes like this: a big investment of time and money is made in developing a digital experience – it might be a consumer-facing website, a commerce site, a …

So, there’s a very common scenario that goes like this: a big investment of time and money is made in developing a digital experience – it might be a consumer-facing website, a commerce site, a facebook page, even an internal platform that you want your employees to use. Lots of planning and strategy are devoted to the experience – you’ve programmed the content, you’ve made sure it’s easy to find and get to, but…

Your audience doesn’t use it enough. You try more marketing, you try threatening your employees…you try everything, but you can’t crack the engagement nut.

But there are some businesses and companies that have figured out how to drive engagement and loyalty…

Bunchball makes it easy to increase activity, loyalty & engagement using game mechanics.

Bunchball is the industry leader in gamification. We shipped the first gamification solution in the marketplace back in 2007 continue to work with some of the largest consumer and B2B companies in the world. Our customers include Warner Bros., Comcast, NBC Universal, ABC Television, Stella & Dot and LiveOps among many others. These companies use Bunchball's Nitro gamification platform, and its powerful analytics solution, to create customized, actionable and scalable user experiences for consumers, employees and partners.

By implementing game mechanics across websites, social networks and mobile applications, businesses can engage their users in a more meaningful way and reap tangible business benefits, such as increased customer loyalty and increased time spent on site. Nitro is the industry’s most scalable and reliable gamification platform, and we've managed over 125 million users and tracked over 15 Billion actions to date.


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Transcript

  • 1. Matt Foster – Account Executive
  • 2. The Problem
  • 3. The Problem Businesses are Struggling to make their Customers, Partners & Employees more Active & Loyal CUSTOMERS BUSINESS Fighting for attention, PA R T N E R Sparticipation and loyalty Increasingly complex systems, services and collaboration EMPLOYEES Declining engagement and satisfactionThe OpportunityFor Employees and Partners: Gamification uses data-driven motivational techniques to driveadoption, utilization, engagement and loyalty.For Customers: Consumer driven companies use Bunchball to increase audience engagementleading to higher advertising revenue.
  • 4. The Solution
  • 5. Addressing 3 Basic Human MotivatorsAchievement Status RewardsLevels in games Standings/leaderboards Access to exclusives Miles & points Job titles at work Early boarding/upgrades Progress bars Likes on Facebook Discounts & incentives In other words, they’re using game mechanics to drive engagement & loyalty.
  • 6. Bunchball makes it easy to increaseactivity, loyalty & engagement using game mechanics.
  • 7. Gamification Is… Applying Game Mechanics to Non-Game Experiences
  • 8. Gamification Includes an Overarching Set ofTechniques Gamification Motivation Reputation Collaboration Personalization
  • 9. Who We AreBUNCHBALL TODAY: The leader in gamification. Known as the industry pioneer who created the space in 2007.BUSINESS VALUE: Our technology, products and services motivate and influence human behavior to motivate high value activity resulting in more active, engaged and loyal customers, partners and employeesSOLUTIONS: Cloud/SaaS-based technology, Nitro Platform, Nitro for Salesforce, Nitro for IBM Connections, Jive Gamification Module.CUSTOMERS: We are focused on the Fortune 1000 and mid-market; our 300+ customer base is comprised of world-class companies including Adobe, HP, Cisco, Warner Bros., Comcast, Ford, VMware, Hasbro, etc.
  • 10. Engaging Customers Engaging Employees
  • 11. Value Proposition for EnterpriseEnterprises use Bunchball to increase adoption, show continuousengagement for business tools, and influence and motivatespecific behaviors.SIGNIFICANTLY DIFFERENT BUSINESS OUTCOMES ARE DRIVEN BYTHESE MEASURES:Short-term adoption (Quick wins): Long-term engagementIncreased Activity Better data for management decision-making (CRM)Increased Pipeline Increased Sales (CRM)Faster on-boarding Increased compliance (HCM)Increased User-Generated Content Increased call deflection (Social Collaboration)Productivity Increase Decreased time-to-resolution (CRM)Proficiency Increase Higher customer satisfaction (CRM)
  • 12. Enterprise Customer Success Metrics • Motivate dealer employees to improve their sales effectiveness: • 100,000 unique visits to site • Q3 2012 saw a 358% cumulative increase in site activity • Usage in the month of August was 281% higher than August 2011 • Course completion doubled YoY • Launch a Marketing Social Campaign • Use of Chatter doubled and Website traffic from social media sites doubled since launch in early March • Increase adoption and improve data accuracy generated by 230 member sales team: • 100% of sales team active on SFDC in first 2 months • Actions per user increased 29% • Increase participation and engagement with Jive • 55% increase in active users
  • 13. Value Proposition for ConsumerConsumer driven companies use Bunchball to increase audienceengagement leading to higher advertising revenue and increasedbrand loyalty.Increased Engagement KPIs:Repeat web visits Activities per user Increased Sales conversionPage views per visit Increased Registration Increased sharing of contentTime spent on site Increased User Retention Increased traffic from social sites (Facebook, Twitter, etc.)
  • 14. Consumer Customer Success Metrics • MTV: • 105% year-on-year increase in page views • 70% year-on-year increase in unique views • Pageviews on MTVs UK website were up 530% year-on-year • Club Psych: • 30% increase in overall site traffic • 1.5 million page views in 1 month • 130% increase in page views for official show website • 47% increase in return visits
  • 15. Gamification Requires Robust Technology • Rules engine to manage missions, levels & points • APIs to track behaviors within and across platforms • Widgets for leaderboards, profiles, redemption • Admin console to easily optimize programs • Real time analytics to understand behaviors and results • Easy to deploy and manage in real-time • Secure & scalable to handle massive amounts of data
  • 16. Engage Users Across Platforms, Websites and DevicesEnterprise Apps Websites/Portals Social Platforms Mobile Devices
  • 17. Client Services – Delivering Customer Success THE MOST DELIVERED MORE GAMIFICATION CUSTOMER SUCCESS EXPERTISE & EXPERIENCE THAN ANY OTHER SERVICE TEAM 300+ CUSTOMERS LEADERSHIP THOUGHT PROGRAM DESIGN TRAINING & SUPPORT 350+ PROGRAMS ANALYTICS PLANNING PROGRAM OPTIMIZATION
  • 18. We’re Leading The Market Most Most Users Most Traffic Customers 260M+ 20B+ 300+ per month actions to-date “To date gamification has been one size fits all users. But just as Amazon has begun offering personal web stores to each customer, Bunchball will enable companies to customize their gamification layers and rewards for each person visiting the site.” “For anticipating the “…powered by Bunchball, Jive is adding gamification explosion gamification to its products, including its before anyone knew what internal social networks for companies as gamification was.” well as intranets.”Awards: • 2012 Best Use Of Gamification In The Enterprise by GSummit • Voted Best New App at Salesforce.com App Quest 2011
  • 19. THANK YOU! Matt Foster matthew.foster@bunchball.com 408-215-2909 @mhfosterConfidential - Do not distribute