Introduction to Gamification & Bunchball - Increase user engagement with these powerful techniques
by Matt Foster, Account Executive at Bunchball on Mar 15, 2013
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So, there’s a very common scenario that goes like this: a big investment of time and money is made in developing a digital experience – it might be a consumer-facing website, a commerce site, a ...
So, there’s a very common scenario that goes like this: a big investment of time and money is made in developing a digital experience – it might be a consumer-facing website, a commerce site, a facebook page, even an internal platform that you want your employees to use. Lots of planning and strategy are devoted to the experience – you’ve programmed the content, you’ve made sure it’s easy to find and get to, but…
Your audience doesn’t use it enough. You try more marketing, you try threatening your employees…you try everything, but you can’t crack the engagement nut.
But there are some businesses and companies that have figured out how to drive engagement and loyalty…
Bunchball makes it easy to increase activity, loyalty & engagement using game mechanics.
Bunchball is the industry leader in gamification. We shipped the first gamification solution in the marketplace back in 2007 continue to work with some of the largest consumer and B2B companies in the world. Our customers include Warner Bros., Comcast, NBC Universal, ABC Television, Stella & Dot and LiveOps among many others. These companies use Bunchball's Nitro gamification platform, and its powerful analytics solution, to create customized, actionable and scalable user experiences for consumers, employees and partners.
By implementing game mechanics across websites, social networks and mobile applications, businesses can engage their users in a more meaningful way and reap tangible business benefits, such as increased customer loyalty and increased time spent on site. Nitro is the industry’s most scalable and reliable gamification platform, and we've managed over 125 million users and tracked over 15 Billion actions to date.
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