• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Zamzee Case Study - How Gamification Boosted Kids’ Physical Activity by 59%
 

Zamzee Case Study - How Gamification Boosted Kids’ Physical Activity by 59%

on

  • 497 views

Zamzee is a social enterprise on a mission to help kids and their families make physical ...

Zamzee is a social enterprise on a mission to help kids and their families make physical
activity a fun part of daily life. Originally developed by HopeLab, Zamzee is an activity
meter and motivational website meant to increase physical activity levels and, in doing
so, help fight the sedentary behavior epidemic in the U.S., a key risk factor associated
with obesity, heart disease and diabetes.
Bunchball’s Nitro gamification platform is a key part of the zamzee.com motivational
experience. Zamzee’s gamified website--optimized through a series of scientific studies
to initiate and sustain positive behavior change--allows kids to view their activity
levels, earn points for movement, achieve goals, select rewards and customize their
experience by designing their own avatar.
A six-month study showed that the Zamzee program increased physical activity in kids
by an average of 59% and had positive impact on risk factors associated with heart
disease and diabetes.

Statistics

Views

Total Views
497
Views on SlideShare
497
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Zamzee Case Study - How Gamification Boosted Kids’ Physical Activity by 59% Zamzee Case Study - How Gamification Boosted Kids’ Physical Activity by 59% Document Transcript

    • Gamified Zamzee Boosts Kids’ Physical Activity by 59%www.bunchball.com2200 Bridge PkwySuite 201Redwood City, CA 94065408-985-2034sales@bunchball.com 1
    • Zamzee is a social enterprise on a mission to help kids and their families make physical activity a fun part of daily life. Originally developed by HopeLab, Zamzee is an activity meter and motivational website meant to increase physical activity levels and, in doing so, help fight the sedentary behavior epidemic in the U.S., a key risk factor associated with obesity, heart disease and diabetes.Challenge Bunchball’s Nitro gamification platform is a key part of the zamzee.com motivational• Create a youth-focused, gamified, online experience experience. Zamzee’s gamified website--optimized through a series of scientific studies to initiate and sustain positive behavior change--allows kids to view their activity• Inspire kids to participate and stay motivated levels, earn points for movement, achieve goals, select rewards and customize their experience by designing their own avatar.• Drive increased activity levels to improve health A six-month study showed that the Zamzee program increased physical activity in kidsSolution by an average of 59% and had positive impact on risk factors associated with heart• The Zamzee activity meter to disease and diabetes. measure movement• The Zamzee motivational website, featuring Bunchball’s market-leading Nitro gamification platform Challenge• A combination of extrinsic and According to the World Health Organization, sedentary behavior is the fourth intrinsic rewards to initiate and leading cause of death globally. Research shows that lack of physical activity is sustain behavior change a major risk factor for obesity, heart disease, type 2 diabetes and some cancers, contributing to 5.3 million deaths annually. Research shows that physical activityResults can have positive impact on physical health, as well as psychological well-being.• 59% increase in participants’ moderate-to-vigorous physical At Zamzee, the company’s social mission is to get kids and families more physical activity active as a way to improve health. However, young people today often lack the• Positive impact on biological opportunity and motivation to exercise, particularly as technology and media risk factors associated with heart disease and diabetes increasingly compete for their attention. Zamzee set out to create a program that combined the fun of games and the science of motivation to boost physical activity• An engaging, interactive program that makes physical levels in participants. activity a part of daily life 2
    • SolutionThe Zamzee device is an activity meter worn on a belt or carried in a pocket thatmonitors physical activity throughout the day. Users regularly plug their devicesinto their computers and upload recorded physical activity data into their onlinepersonal profile. The profile is a key part of the motivational, game-based website,designed to initiate and sustain behavioral change based on scientific principles.Through the site, kids may view their activity levels, earn points for movement,achieve goals, and convert data into points that can be redeemed for virtual goodsand real-world rewards. “This study shows that technology is not just part of the problem; it can also be part of the solution in helping kids to be more physically active.” - Steve Cole, Ph.D. Professor of Medicine, UCLA HopeLab VP of Research and Development 3
    • ResultsThe unprecedented success of the Zamzee program is a strong testament to thepower of gamification. Kids are inspired by the game mechanics (points, levels,leaderboards, avatar) and game dynamics (rewards, status, competition) of theprogram, and they work hard to succeed.A study of Zamzee sponsored by HopeLab and Robert Wood Johnson Foundationenrolled 448 middle-school-aged adolescents randomly assigned to two groups:Those that used the Zamzee activity meter and also received access to the motivationalwebsite, and those that received a Zamzee meter but had no access to the site. Thestudy found that the kids with access to the gamified website showed a 59% increasein moderate-to-vigorous physical activity (MVPA) over those that were only given themeter. These results persisted throughout the six-month study period, and access to thegame-based motivational web experience was the crucial differentiator.Significant increases in physical activity were seen across a number of groupsat risk for sedentary behavior, including a 27% increase among overweightparticipants and a 103% increase among girls. In addition, study results alsoshowed the program had a positive effect on key biological factors associated withdiseases linked to sedentary behavior. Participants experienced reduced gains inLDL or “bad” cholesterol, a risk factor for heart disease, and also showed improvedblood sugar control, a risk factor for Type 2 diabetesAbout the Nitro Gamification Platform About Bunchball Bunchball’s gamification engine, Nitro, is Bunchball is the market leader and visionarythe industry’s most scalable and reliable in gamification. Powering the Engagedgamification platform, serving up to 70 million Enterprise, Bunchball enables organizationsunique users and 2.3 billion actions each to improve business performance throughoutmonth. Nitro’s flexible and easily implemented their ecosystem by creating highly active andarchitecture enables businesses to create loyal customers, employees, and partners.compelling, meaningful and enjoyable Bunchball’s comprehensive suite of innovativeexperiences for consumers, employees, and cloud-based solutions empowers companiespartners that keep them interested, focused, to engage and motivate, leading to improvedcollaborative and highly productive. Nitro employee productivity, customer loyalty anddelivers the industry’s most comprehensive ROI. Bunchball’s world-class customers includeset of game mechanics and is available as a Adobe, HP, Cisco, Warner Bros., Comcast,platform for building customized gamification LiveOps, VMware and Hasbro. Based inapplications, or as a platform-specific solution Silicon Valley, Bunchball’s investors includefor leading enterprise systems including Jive, Granite Ventures, Triangle Peak Partners,Salesforce.com, and others. Northport Investments, and Correlation Ventures. For more information, visit www. bunchball.com, our blog at www.gamification. com, or follow @bunchball.www.bunchball.com All of the images used in this document, including but not exclusive408.985.2034 to screen shots and gamification program components, belong to thesales@bunchball.com respective site owners and may not be copied or reproduced.Copyright © Bunchball, Inc., 2013. All rights reserved. January 2013 4