Zamzee Case Study - How Gamification Boosted Kids’ Physical Activity by 59%
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Zamzee is a social enterprise on a mission to help kids and their families make physical ...
Zamzee is a social enterprise on a mission to help kids and their families make physical
activity a fun part of daily life. Originally developed by HopeLab, Zamzee is an activity
meter and motivational website meant to increase physical activity levels and, in doing
so, help fight the sedentary behavior epidemic in the U.S., a key risk factor associated
with obesity, heart disease and diabetes.
Bunchball’s Nitro gamification platform is a key part of the zamzee.com motivational
experience. Zamzee’s gamified website--optimized through a series of scientific studies
to initiate and sustain positive behavior change--allows kids to view their activity
levels, earn points for movement, achieve goals, select rewards and customize their
experience by designing their own avatar.
A six-month study showed that the Zamzee program increased physical activity in kids
by an average of 59% and had positive impact on risk factors associated with heart
disease and diabetes.
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