Social media in libraries
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  • You may have heard about wikis with Wikipedia or maybe wikiHow. Wikipedia has over 5 million articles written in over 200 languages. The term wiki comes from the Hawaiin meaning quick or fast and it's a collaborative online space in which many people can work together on a shared document or web pages Today anyone can have a website, HTML knowledge is not required. The Gartner Group has predicted that half of all companies will be using internal wikis by 2009. They are great tools for...

Social media in libraries Social media in libraries Presentation Transcript

  • Social Media in Libraries Marianne van der Heijden Elisad Meeting October 7, 2010
  • Content
    • What
    • Why
    • How
    • Future
  • The Conversation Prism: The Art of Listening, Learning and Sharing /
  • What are Social Media
    • Tools for communication, collaboration and community building
    • Media in Social Networks
    • Web 2.0
    • It is all about interaction
  • Web 2.0
  • New World of Work
    • Integration of private & professional
    • But for now: 3 levels
    • Private (home, personal)
    • Professional(amon librarians, collegues)
    • Public (you as a library to the public/users)
  •  
  • Forrester Europeans on SM
  • What do you know of SM?
    • Are you a Social Media Expert
    • TMG Social Media Quiz
  •  
  • What do YOU do with SM?
    • Private : chat with your children
    • Or….
  • What do YOU do with SM?
    • Professional : As Librarians to keep yourself up to date with the possibilities and tools: interact in networks like Ning (Library2.0)
    • Or…
  • What do YOU do with SM?
    • Public : With Library Users to keep them up to date with what you as a library offer: show yourself in a Facebookpage
    • OR ….
  • EBSCO’s Survey Social Media Use in Libraries
  • Why bother?
      • “ Social Media is a logical extension of what we have been doing for centuries”
    • Why Social Media / Lesley bradshaw
      • “ One of the key components in successful social media marketing implementation is building "social authority“”.
    • Social Media in Wikipedia
      • “ There’s no controlling what is said about your library anymore, but you can influence the message that comes across “”
    • Why in Libraries /Andrew Burkhardt
  • Using Social Media
    • To communicate with your users
    • Respond to feedback
    • Marketing your library
    • Understand your users
  •  
  • EBSCO’s Survey Social media use in Libraries
    • Goals for use: visibility, image, collaboration, content, new users, press releases, quick info, understand users, training
  • Social Media, Libraries, and Web 2.0: American Libraries 2009
  • Different tools different uses
    • Blogs/Microblogs to message news and ideas
    • Wiki for background information
    • Social Bookmarks for linking online resources
    • Social Networks to profile, communitybuilding
    • Sharing files, documents, photo’s, slides
    • RSS to alert /IM for direct contact /Podcasts
    • Mobile app for use
    • Gaming, Virtual worlds
  • Blogs
    • Write a weblog for your users to inform them of news and get feedback
    • Use Twitter for instant breaking news
  • Wikis
    • Easy Web publishing
    • No HTML required
    • Collaborative online spaces
    • Use for:
      • Team project
      • Knowledge base
      • Remote collaboration
      • FAQ
      • Course instruction
      • Encyclopedia
      • Intranet
  • Social bookmarks
      • Resource collections
      • Subject guides
      • Reading lists
        • Saving articles Connotea (Nature), 2Collab (Elsevier), Medeley, ResearchGate
  • Mashup
    • Mix all the media into 1 or more sites
      • PeacePalace Library Homepage
  • Social Networks Profile
    • Facebook Page
  • Social Networks Groups also scientific like Nature Network
  • Social Network Action
  • Sharing files, documents, photo’s, slides
    • Flickr.com for photosharing
      • Public are requested to tag – Foksonomy
    • Youtube.com for library instruction / annoucements
  • RSS to alert
    • Add a RSS tool to your catalogue, for people to keep up with acquisitions
    • Help you users with RSS feeds like eTOCs (Nature)
  • IM for direct contact
  • Podcast/Vodcast
  • How
    • “ It is much more important to talk about how the tool will benefit patrons than talk about the tool itself”
      • Meredith Farkas
  • What will work for your library
    • Know your users
    • Support Research with live online reference
    • Keep connected
    • You are a library not ‘a friend’
  • Future
    • The future is mobile, mashable
    • Shifting print and read paradigms (e-books, e-readers, linked data)
    • The need for marketing and promotion:
  • Emerging Technologies
    • Practical Web 2.0, Technologies, Supporting Research, Social Networks and Mash-ups, Mobile Technologies, New Literacies, and the Semantic Web.
  • Tips
      • Be active: brand yourself / your library
      • Be open: permit comments/ feedback / tagging
      • Be social: show your clients that you are there / interact, respond
      • Be polite and aware: there is no more privacy
    • Outreach: go where your customers are
  • How to start
    • Make a social media marketing plan
    • Enhance your personal web 2.0 skills
      • 23 things (H. Blowers)
  • Resources
    • 2007
    • Social Software in Libraries
    • Meredith Farkas
    • 2010
    • Social Media Mastery Kit
    • Anna Laura Brown
  • Resources
    • Social Software in Academic Library
    • Ellyssa Kroski
    • List of Social Media and Social Networking Sites
    • Traffikd
  • Resources
    • Handbuch Bibliothek 2.0
    • Ebsco’s Survey 2010
  • List of websites mentionned: bookmarks in Delicious (1):
    • 2collab :Elsevier
    • Academic reference management software for researchers | Mendeley
    • Connotea: free online reference management for clinicians and scientists :Nature
    • Coordinating a social media presence for the library : Sarah Houghton-Jan presentation
    • Ebsco's Survey results Social Media in Libraries :(in Dutch)
    • Ecobibl Marianne Presentations
    • emtacl10: emerging technologies in academic libraries
    • European Social Media :Presentation Forrester Groundwell 'we are social'
    • Facebook | Librarians and Facebook
    • Facebook | NIOO Library
    • Facebook | SAVE LOUIS LSU LIBRARIES ELECTRONIC DATABASE
    • Flickr: The Library of Congress' Photostream
    • Four Reasons Libraries Should be on Social Media | Information Tyrannosaur
    • Groundswell Social Technogrpahics Ladder
    • Guide to Video Podcasting Laurier Library (Canada)
    • Handbuch Bibliothek 2.0
    • Introducing The Conversation Prism
    • Learning 2.0 - The Things : Helene Blowers in Learning 2.0
    • Library 2.0 - Librarians and the Internet, Social Media, and Web 2.0
    • library of congres - Flickr: Search
    • List of social networking websites - Wikipedia, the free encyclopedia
    • Nature - Issue - nature.com science feeds
    • Nature Network
    • NIOO Library
    • NIOO Library bookmarks
    • NIOO Library Catalogue
  • bookmarks in Delicious (2):
    • Peace Palace Library (peacepalace) on Twitter
    • Podcasts at Dowling College Library
    • Scientific Network | ResearchGATE
    • Social media - Wikipedia, the free encyclopedia
    • Social Media for libraries :Video from Lynn McGormick
    • Social Media Quiz
    • Social Media Quiz: Test Your Knowledge - Undercurrents
    • Social Media usage in libraries in Europe - survey findings :Ebsco
    • Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract new Users - Second Survey November 2009
    • Social networking librarian :Anna Laure Brown
    • Social Software In Academic Libraries :Presentation Ellyssa Kroski
    • Social Software in Libraries
    • Traffikd » List of Social Media and Social Networking Sites
    • Upload & Share PowerPoint presentations and documents
    • Welcome to Flickr - Photo Sharing
    • Welcome to the Peace Palace Library
    • What Is Web 2.0 - O'Reilly Media
    • Why Social Media :Presentation Leslie Bradshaw
    • YouTube - A Librarian's 2.0 Manifesto
    • YouTube - Broadcast Yourself.
    • YouTube - Cochrane Library Tutorial
  • Thank you!
    • This presentation on Slideshare:
      • Slideshare.net/mheyden
    • Contact me via SM or simply by mail:
      • [email_address]