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Social media in libraries

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  • You may have heard about wikis with Wikipedia or maybe wikiHow. Wikipedia has over 5 million articles written in over 200 languages. The term wiki comes from the Hawaiin meaning quick or fast and it's a collaborative online space in which many people can work together on a shared document or web pages Today anyone can have a website, HTML knowledge is not required. The Gartner Group has predicted that half of all companies will be using internal wikis by 2009. They are great tools for...
  • Transcript

    • 1. Social Media in Libraries Marianne van der Heijden Elisad Meeting October 7, 2010
    • 2. Content
      • What
      • Why
      • How
      • Future
    • 3. The Conversation Prism: The Art of Listening, Learning and Sharing /
    • 4. What are Social Media
      • Tools for communication, collaboration and community building
      • Media in Social Networks
      • Web 2.0
      • It is all about interaction
    • 5. Web 2.0
    • 6. New World of Work
      • Integration of private & professional
      • But for now: 3 levels
      • Private (home, personal)
      • Professional(amon librarians, collegues)
      • Public (you as a library to the public/users)
    • 7.  
    • 8. Forrester Europeans on SM
    • 9. What do you know of SM?
      • Are you a Social Media Expert
      • TMG Social Media Quiz
    • 10.  
    • 11. What do YOU do with SM?
      • Private : chat with your children
      • Or….
    • 12. What do YOU do with SM?
      • Professional : As Librarians to keep yourself up to date with the possibilities and tools: interact in networks like Ning (Library2.0)
      • Or…
    • 13. What do YOU do with SM?
      • Public : With Library Users to keep them up to date with what you as a library offer: show yourself in a Facebookpage
      • OR ….
    • 14. EBSCO’s Survey Social Media Use in Libraries
    • 15. Why bother?
        • “ Social Media is a logical extension of what we have been doing for centuries”
      • Why Social Media / Lesley bradshaw
        • “ One of the key components in successful social media marketing implementation is building "social authority“”.
      • Social Media in Wikipedia
        • “ There’s no controlling what is said about your library anymore, but you can influence the message that comes across “”
      • Why in Libraries /Andrew Burkhardt
    • 16. Using Social Media
      • To communicate with your users
      • Respond to feedback
      • Marketing your library
      • Understand your users
    • 17.  
    • 18. EBSCO’s Survey Social media use in Libraries
      • Goals for use: visibility, image, collaboration, content, new users, press releases, quick info, understand users, training
    • 19. Social Media, Libraries, and Web 2.0: American Libraries 2009
    • 20. Different tools different uses
      • Blogs/Microblogs to message news and ideas
      • Wiki for background information
      • Social Bookmarks for linking online resources
      • Social Networks to profile, communitybuilding
      • Sharing files, documents, photo’s, slides
      • RSS to alert /IM for direct contact /Podcasts
      • Mobile app for use
      • Gaming, Virtual worlds
    • 21. Blogs
      • Write a weblog for your users to inform them of news and get feedback
      • Use Twitter for instant breaking news
    • 22. Wikis
      • Easy Web publishing
      • No HTML required
      • Collaborative online spaces
      • Use for:
        • Team project
        • Knowledge base
        • Remote collaboration
        • FAQ
        • Course instruction
        • Encyclopedia
        • Intranet
    • 23. Social bookmarks
        • Resource collections
        • Subject guides
        • Reading lists
          • Saving articles Connotea (Nature), 2Collab (Elsevier), Medeley, ResearchGate
    • 24. Mashup
      • Mix all the media into 1 or more sites
        • PeacePalace Library Homepage
    • 25. Social Networks Profile
      • Facebook Page
    • 26. Social Networks Groups also scientific like Nature Network
    • 27. Social Network Action
    • 28. Sharing files, documents, photo’s, slides
      • Flickr.com for photosharing
        • Public are requested to tag – Foksonomy
      • Youtube.com for library instruction / annoucements
    • 29. RSS to alert
      • Add a RSS tool to your catalogue, for people to keep up with acquisitions
      • Help you users with RSS feeds like eTOCs (Nature)
    • 30. IM for direct contact
    • 31. Podcast/Vodcast
    • 32. How
      • “ It is much more important to talk about how the tool will benefit patrons than talk about the tool itself”
        • Meredith Farkas
    • 33. What will work for your library
      • Know your users
      • Support Research with live online reference
      • Keep connected
      • You are a library not ‘a friend’
    • 34. Future
      • The future is mobile, mashable
      • Shifting print and read paradigms (e-books, e-readers, linked data)
      • The need for marketing and promotion:
    • 35. Emerging Technologies
      • Practical Web 2.0, Technologies, Supporting Research, Social Networks and Mash-ups, Mobile Technologies, New Literacies, and the Semantic Web.
    • 36. Tips
        • Be active: brand yourself / your library
        • Be open: permit comments/ feedback / tagging
        • Be social: show your clients that you are there / interact, respond
        • Be polite and aware: there is no more privacy
      • Outreach: go where your customers are
    • 37. How to start
      • Make a social media marketing plan
      • Enhance your personal web 2.0 skills
        • 23 things (H. Blowers)
    • 38. Resources
      • 2007
      • Social Software in Libraries
      • Meredith Farkas
      • 2010
      • Social Media Mastery Kit
      • Anna Laura Brown
    • 39. Resources
      • Social Software in Academic Library
      • Ellyssa Kroski
      • List of Social Media and Social Networking Sites
      • Traffikd
    • 40. Resources
      • Handbuch Bibliothek 2.0
      • Ebsco’s Survey 2010
    • 41. List of websites mentionned: bookmarks in Delicious (1):
      • 2collab :Elsevier
      • Academic reference management software for researchers | Mendeley
      • Connotea: free online reference management for clinicians and scientists :Nature
      • Coordinating a social media presence for the library : Sarah Houghton-Jan presentation
      • Ebsco's Survey results Social Media in Libraries :(in Dutch)
      • Ecobibl Marianne Presentations
      • emtacl10: emerging technologies in academic libraries
      • European Social Media :Presentation Forrester Groundwell 'we are social'
      • Facebook | Librarians and Facebook
      • Facebook | NIOO Library
      • Facebook | SAVE LOUIS LSU LIBRARIES ELECTRONIC DATABASE
      • Flickr: The Library of Congress' Photostream
      • Four Reasons Libraries Should be on Social Media | Information Tyrannosaur
      • Groundswell Social Technogrpahics Ladder
      • Guide to Video Podcasting Laurier Library (Canada)
      • Handbuch Bibliothek 2.0
      • Introducing The Conversation Prism
      • Learning 2.0 - The Things : Helene Blowers in Learning 2.0
      • Library 2.0 - Librarians and the Internet, Social Media, and Web 2.0
      • library of congres - Flickr: Search
      • List of social networking websites - Wikipedia, the free encyclopedia
      • Nature - Issue - nature.com science feeds
      • Nature Network
      • NIOO Library
      • NIOO Library bookmarks
      • NIOO Library Catalogue
    • 42. bookmarks in Delicious (2):
      • Peace Palace Library (peacepalace) on Twitter
      • Podcasts at Dowling College Library
      • Scientific Network | ResearchGATE
      • Social media - Wikipedia, the free encyclopedia
      • Social Media for libraries :Video from Lynn McGormick
      • Social Media Quiz
      • Social Media Quiz: Test Your Knowledge - Undercurrents
      • Social Media usage in libraries in Europe - survey findings :Ebsco
      • Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract new Users - Second Survey November 2009
      • Social networking librarian :Anna Laure Brown
      • Social Software In Academic Libraries :Presentation Ellyssa Kroski
      • Social Software in Libraries
      • Traffikd » List of Social Media and Social Networking Sites
      • Upload & Share PowerPoint presentations and documents
      • Welcome to Flickr - Photo Sharing
      • Welcome to the Peace Palace Library
      • What Is Web 2.0 - O'Reilly Media
      • Why Social Media :Presentation Leslie Bradshaw
      • YouTube - A Librarian's 2.0 Manifesto
      • YouTube - Broadcast Yourself.
      • YouTube - Cochrane Library Tutorial
    • 43. Thank you!
      • This presentation on Slideshare:
        • Slideshare.net/mheyden
      • Contact me via SM or simply by mail:
        • [email_address]

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