Social media in libraries

Social Media in Libraries Marianne van der Heijden Elisad Meeting October 7, 2010

Content
What
Why
How
Future

The Conversation Prism: The Art of Listening, Learning and Sharing /

What are Social Media
Tools for communication, collaboration and community building
Media in Social Networks
Web 2.0
It is all about interaction

Web 2.0

New World of Work
Integration of private & professional
But for now: 3 levels
Private (home, personal)
Professional(amon librarians, collegues)
Public (you as a library to the public/users)

Forrester Europeans on SM

What do you know of SM?
Are you a Social Media Expert
TMG Social Media Quiz

What do YOU do with SM?
Private : chat with your children
Or….

Professional : As Librarians to keep yourself up to date with the possibilities and tools: interact in networks like Ning (Library2.0)
Or…

Public : With Library Users to keep them up to date with what you as a library offer: show yourself in a Facebookpage
OR ….

EBSCO’s Survey Social Media Use in Libraries

Why bother?
“ Social Media is a logical extension of what we have been doing for centuries”
Why Social Media / Lesley bradshaw
“ One of the key components in successful social media marketing implementation is building "social authority“”.
Social Media in Wikipedia
“ There’s no controlling what is said about your library anymore, but you can influence the message that comes across “”
Why in Libraries /Andrew Burkhardt

Using Social Media
To communicate with your users
Respond to feedback
Marketing your library
Understand your users

EBSCO’s Survey Social media use in Libraries
Goals for use: visibility, image, collaboration, content, new users, press releases, quick info, understand users, training

Social Media, Libraries, and Web 2.0: American Libraries 2009

Different tools different uses
Blogs/Microblogs to message news and ideas
Wiki for background information
Social Bookmarks for linking online resources
Social Networks to profile, communitybuilding
Sharing files, documents, photo’s, slides
RSS to alert /IM for direct contact /Podcasts
Mobile app for use
Gaming, Virtual worlds

Blogs
Write a weblog for your users to inform them of news and get feedback
Use Twitter for instant breaking news

Wikis
Easy Web publishing
No HTML required
Collaborative online spaces
Use for:
Team project
Knowledge base
Remote collaboration
FAQ
Course instruction
Encyclopedia
Intranet

Social bookmarks
Resource collections
Subject guides
Reading lists
Saving articles Connotea (Nature), 2Collab (Elsevier), Medeley, ResearchGate

Mashup
Mix all the media into 1 or more sites
PeacePalace Library Homepage

Social Networks Profile
Facebook Page

Social Networks Groups also scientific like Nature Network

Social Network Action

Sharing files, documents, photo’s, slides
Flickr.com for photosharing
Public are requested to tag – Foksonomy
Youtube.com for library instruction / annoucements

RSS to alert
Add a RSS tool to your catalogue, for people to keep up with acquisitions
Help you users with RSS feeds like eTOCs (Nature)

IM for direct contact

Podcast/Vodcast

How
“ It is much more important to talk about how the tool will benefit patrons than talk about the tool itself”
Meredith Farkas

What will work for your library
Know your users
Support Research with live online reference
Keep connected
You are a library not ‘a friend’

Future
The future is mobile, mashable
Shifting print and read paradigms (e-books, e-readers, linked data)
The need for marketing and promotion:

Emerging Technologies
Practical Web 2.0, Technologies, Supporting Research, Social Networks and Mash-ups, Mobile Technologies, New Literacies, and the Semantic Web.

Tips
Be active: brand yourself / your library
Be open: permit comments/ feedback / tagging
Be social: show your clients that you are there / interact, respond
Be polite and aware: there is no more privacy
Outreach: go where your customers are

How to start
Make a social media marketing plan
Enhance your personal web 2.0 skills
23 things (H. Blowers)

Resources
2007
Social Software in Libraries
Meredith Farkas
2010
Social Media Mastery Kit
Anna Laura Brown

Resources
Social Software in Academic Library
Ellyssa Kroski
List of Social Media and Social Networking Sites
Traffikd

Resources
Handbuch Bibliothek 2.0
Ebsco’s Survey 2010

List of websites mentionned: bookmarks in Delicious (1):
2collab :Elsevier
Academic reference management software for researchers | Mendeley
Connotea: free online reference management for clinicians and scientists :Nature
Coordinating a social media presence for the library : Sarah Houghton-Jan presentation
Ebsco's Survey results Social Media in Libraries :(in Dutch)
Ecobibl Marianne Presentations
emtacl10: emerging technologies in academic libraries
European Social Media :Presentation Forrester Groundwell 'we are social'
Facebook | Librarians and Facebook
Facebook | NIOO Library
Facebook | SAVE LOUIS LSU LIBRARIES ELECTRONIC DATABASE
Flickr: The Library of Congress' Photostream
Four Reasons Libraries Should be on Social Media | Information Tyrannosaur
Groundswell Social Technogrpahics Ladder
Guide to Video Podcasting Laurier Library (Canada)
Handbuch Bibliothek 2.0
Introducing The Conversation Prism
Learning 2.0 - The Things : Helene Blowers in Learning 2.0
Library 2.0 - Librarians and the Internet, Social Media, and Web 2.0
library of congres - Flickr: Search
List of social networking websites - Wikipedia, the free encyclopedia
Nature - Issue - nature.com science feeds
Nature Network
NIOO Library
NIOO Library bookmarks
NIOO Library Catalogue

bookmarks in Delicious (2):
Peace Palace Library (peacepalace) on Twitter
Podcasts at Dowling College Library
Scientific Network | ResearchGATE
Social media - Wikipedia, the free encyclopedia
Social Media for libraries :Video from Lynn McGormick
Social Media Quiz
Social Media Quiz: Test Your Knowledge - Undercurrents
Social Media usage in libraries in Europe - survey findings :Ebsco
Social Media, Libraries, and Web 2.0: How American Libraries are Using New Tools for Public Relations and to Attract new Users - Second Survey November 2009
Social networking librarian :Anna Laure Brown
Social Software In Academic Libraries :Presentation Ellyssa Kroski
Social Software in Libraries
Traffikd » List of Social Media and Social Networking Sites
Upload & Share PowerPoint presentations and documents
Welcome to Flickr - Photo Sharing
Welcome to the Peace Palace Library
What Is Web 2.0 - O'Reilly Media
Why Social Media :Presentation Leslie Bradshaw
YouTube - A Librarian's 2.0 Manifesto
YouTube - Broadcast Yourself.
YouTube - Cochrane Library Tutorial

Thank you!
This presentation on Slideshare:
Slideshare.net/mheyden
Contact me via SM or simply by mail:
[email_address]

Social media in libraries

by Ecobibl Marianne on Oct 07, 2010

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Social media in libraries — Presentation Transcript