What’s	  in	  a	  	  brand	  
This	  is	  not	  a	  brand	  
Branding	  
 	  Branding	  is	  a	  lens	  through	  which	  we	  view	  ourselves	  and	  the	  world.	  It	  is	  a	  way	  to	  alt...
Brand	  is	  a	  reflec7on	  of	  how	  people	  perceive	  us	  
What	  words	  come	  to	  mind	  when	  you	  see	  this	  image?	  	  What	  emo7ons?	  
Has	  anything	  changed	  with	  the	  addi7on	  of	  the	  Nike	  mark?	  
Has	  anything	  changed	  with	  the	  addi7on	  of	  the	  FIU	  mark?	  
What's in a brand
What's in a brand
What's in a brand
What's in a brand
What's in a brand
What's in a brand
What's in a brand
What's in a brand
What's in a brand
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What's in a brand

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A very brief explanation of what a brand is

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What's in a brand

  1. 1. What’s  in  a    brand  
  2. 2. This  is  not  a  brand  
  3. 3. Branding  
  4. 4.    Branding  is  a  lens  through  which  we  view  ourselves  and  the  world.  It  is  a  way  to  alter  percep7on  through  conscious  choice.    It’s  not  a  logo.  
  5. 5. Brand  is  a  reflec7on  of  how  people  perceive  us  
  6. 6. What  words  come  to  mind  when  you  see  this  image?    What  emo7ons?  
  7. 7. Has  anything  changed  with  the  addi7on  of  the  Nike  mark?  
  8. 8. Has  anything  changed  with  the  addi7on  of  the  FIU  mark?  

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