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Hands on higher ed google analytics
Hands on higher ed google analytics
Hands on higher ed google analytics
Hands on higher ed google analytics
Hands on higher ed google analytics
Hands on higher ed google analytics
Hands on higher ed google analytics
Hands on higher ed google analytics
Hands on higher ed google analytics
Hands on higher ed google analytics
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Hands on higher ed google analytics

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This is a presentation about the basics of using google analytics. It was used as part of a hands on demo of setting up GA in person.

This is a presentation about the basics of using google analytics. It was used as part of a hands on demo of setting up GA in person.

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  • 1. Hands on higher ed Google Analytics Matt Herzberger
  • 2. Goals • Setup / Install tracking code • Analytics terms • Tagging for Event tracking/ URL Builder • Goal conversion
  • 3. Setup/Tracking code • Go to google.com/analytics • Get account or contactWeb Comm to setup a sub profile • Get JS code to add to your site
  • 4. Terms • Visits – number of sessions on your site, approx one person, if a person comes back more than once, that is two visits • Pageviews – number of pages on your site that are viewed, not meaningful • Bounce rate – person saw one page and left, can be a measure of content effectiveness
  • 5. Event tracking • Outbound links <a href="http://www.google.com/" onclick="_gaq.push(['_trackEvent', 'Outbound Links', 'Click', 'Google']);">Google</a> • File Downloads <a href="this-form.pdf" onclick="_gaq.push(['_trackEvent', 'PDF Downloads', 'Download', 'TPS Report']);">TPS Report</a></p> • Multimedia interactions function sendToGA(filename,playerAction) { _gaq.push(['_trackEvent', 'Videos', playerAction, filename]);}
  • 6. URL Builder
  • 7. Goal conversion • What is your goal? Ex: increase enrollment • What would you benchmark that on your site? Fill our application • What pages get you to your goal? Programs.html >> math.html >> apply.html >> thanksforapply.html
  • 8. Goal setup
  • 9. Goal funnel
  • 10. Questions? Matt Herzberger 7-0094 mherzber@fiu.edu http://webcomm.fiu.edu

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