Campus Change AgentBuilding a Campus Web Community Where There Isn’t One                          Matt Herzberger         ...
About me Currently – Director of Web Communications (aka the  man, aka police, started web group from central team)     ...
My Job “Better web on campus“Or even better…“Be crazy and relentless about making the                 web better.” - @dylan
Impossible challenge
Golden Rule / Karma     Open source ethos
Where to start                     Responsive web design Here today (say hi to the person next to you) Nationwide - EDUn...
From scratch  Reach out get the lay of the land.    Meet web people on campus.Listen to the established community.Coordina...
ChallengesDecentralized. No central leadership. No cohesion. Geography.   No time. Shyness/Introversion. Boss not allowing...
Solo Approach                               Higher Ed Solo                    Use your vendors as team members.Get the rig...
Team ApproachCode repositories and sharing. Demo days.         Weekly team meetings. Cross-training and shared responsibil...
Sharing  CostsResources  CodeKnowledge
PoliciesCollaborative CreationInclusive and Enabling
Collective Reasoning AKA Governance          Hippos – advising leadership           Combined goals and vision            M...
Jobs      Student-to-StaffAdvancement around campus    Recommendations
Bridging GapsIT working with MarketingFaculty working with Staff
Open Tools / Open DataAPI, web services, open source, no data silos
Professional Dev                   Make it engaging and worthwhileOne of the few times these people will be in the same ro...
Unified Outcomes    Central calendar    Central templates    Unified branding
Work in Progress   This had no end game Sorry the animated gif didn’t work
Make meaningful relationships
in the end…You get out what you put in, so start putting in work
Thanks! Questions? Matt Herzberger     Twitter @mherzber    http://webcomm.fiu.edu      mherzber@fiu.edu
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Campus change agent - building a campus web community where there is none

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Do you have lots of web people on your campus? Feel like there are no cohesive bonds? Even in our siloed higher ed culture, it just takes a small dedicated group to rally the troops.

We will explore how to build community on a campus through various different approaches including creating a university web group to provide leadership, idea exchange and learning opportunities for web professionals and others around campus. Work to create collaborative web policies that will enable people to do things following best practices. Create a culture of open data so people will embrace the use of central tools. Blog about the state of web on campus and keep an open and continued dialogue. Provide campus thought leadership and advise executives on major decisions. Create collaborative spaces where people from different teams can work to solve common problems on campus. Build campus wide tools that leverage and produce open source software and have open planning sessions with community members. Have coffee talks with community members to provide advice, be an advocate or simply lend a friendly ear. Do work pro-bono to help people with their goals that will also advance campus goals. Look outside of campus to leverage local tech and entrepreneurship. And last but not least look to the national communities UwebD, BlogHighEd, HigherEDLive, eduStyle etc. and our friendly peer institutions to provide solutions and best practices for campus.

We must recognize that no one person is able to accomplish a better web on campus or community, therefore we must be open to a plan that encourages networking, cooperative relationships with others outside the campus, and implementation of practices that may reach our goal of a simple “better web on campus.”

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Campus change agent - building a campus web community where there is none

  1. 1. Campus Change AgentBuilding a Campus Web Community Where There Isn’t One Matt Herzberger Florida International University (FIU)
  2. 2. About me Currently – Director of Web Communications (aka the man, aka police, started web group from central team)  A&M story about Marcomm Previously – Web Coordinator for various colleges with and without central web leadership (aka hater of the man, helped found grassroots web group due to no central unit) Way back – Departmental web designer with no central web leadership (aka bigger hater of the man, member of campus web group) Prehistoric – Designer for a higher ed web agency (aka evil vendor person, saw the dysfunction from outside)
  3. 3. My Job “Better web on campus“Or even better…“Be crazy and relentless about making the web better.” - @dylan
  4. 4. Impossible challenge
  5. 5. Golden Rule / Karma Open source ethos
  6. 6. Where to start Responsive web design Here today (say hi to the person next to you) Nationwide - EDUniverse, eduStyle, BlogHighEd, uwebd, EDU checkup, HigherEdLive HigherEdExperts, etc Regionally/Locally – HighEdWeb regional, Skype meetups Your Campus – Campus Uweb, Coffee, Lunch Other Universities – Campus web team blogs list http://go.fiu.edu/f04 Don’t Only Think Higher Ed - look outside to local tech and startup communities – Refresh cities, Barcamps, CoWorking, Social Media Clubs, Ad Fed, IABC, Wordpress groups, Drupal meetups, etc.
  7. 7. From scratch Reach out get the lay of the land. Meet web people on campus.Listen to the established community.Coordinate on how to work together.
  8. 8. ChallengesDecentralized. No central leadership. No cohesion. Geography. No time. Shyness/Introversion. Boss not allowing time. Saboteurs. Buying into great good.
  9. 9. Solo Approach Higher Ed Solo Use your vendors as team members.Get the right people in the room and make them responsible for their parts. It can be very rewarding - you get the full praise.
  10. 10. Team ApproachCode repositories and sharing. Demo days. Weekly team meetings. Cross-training and shared responsibility. Try to form positive team culture.
  11. 11. Sharing CostsResources CodeKnowledge
  12. 12. PoliciesCollaborative CreationInclusive and Enabling
  13. 13. Collective Reasoning AKA Governance Hippos – advising leadership Combined goals and vision Managing up and down Manufacture cultural change
  14. 14. Jobs Student-to-StaffAdvancement around campus Recommendations
  15. 15. Bridging GapsIT working with MarketingFaculty working with Staff
  16. 16. Open Tools / Open DataAPI, web services, open source, no data silos
  17. 17. Professional Dev Make it engaging and worthwhileOne of the few times these people will be in the same room at the same time Teaching moments
  18. 18. Unified Outcomes Central calendar Central templates Unified branding
  19. 19. Work in Progress This had no end game Sorry the animated gif didn’t work
  20. 20. Make meaningful relationships
  21. 21. in the end…You get out what you put in, so start putting in work
  22. 22. Thanks! Questions? Matt Herzberger Twitter @mherzber http://webcomm.fiu.edu mherzber@fiu.edu

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