ADAGE Best Buy Challenges Walmart on Employee Smarts With Increasing Market Share, Electronics Retailer Gets Aggressive on Costs, Messaging Best Buy is picking up market share, thanks in part to the demise of rival Circuit City. But the electronics giant also has a formidable competitor in Walmart, which has been revamping its electronics departments and stocking more-sophisticated products. Now Best Buy is battling back with a spot that calls out Walmart by name. In the TV spot titled "True Stories," a Best Buy associate relays a story about a customer who calls with some very specific questions about a TV. Turns out he's calling from a Walmart. Her response: "You're obviously calling us because we're knowledgeable. We've got the price match guarantee, so why don't you come on in?
<ul><li>http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107925 </li></ul>Safeway says its in-store campaign will feature a range of material, including "locally grown" maps that will show the location of key local farmers, "as well as point-of-sale material that will tell the story of Safeway's local farmers."
BrandWeek: Tropicana Says, 'Get Your Fruit On!' Tropicana is promoting healthy habits by inviting consumers to "Get your fruit on!" To help celebrate National Fruit and Vegetable Month, which runs throughout June, Tropicana is encouraging consumers to practice healthy eating habits -- including drinking Tropicana juice. The first 5,000 people to visit Tropicana.com and vow to eat more fruit will receive a coupon for a free 64-ounce carton of Tropicana Pure Premium juice
<ul><li>http://spezify.com </li></ul>The visual search site Spezify.com launched Monday, though co-creators Felix Ekenstam and Per Persson describe it as a tool, rather than search engine because the site doesn't index results, but rather taps into information and feeds that have been indexed. Content pulls through application programming interfaces (API) from Amazon.com, Yahoo, eBay, MSN and Twitter.
According to iStrategy Labs, Facebook's seen its 35-54 demo membership blow up by 276.4 percent between June 2008 and January 2009. The 55-and over contingent grew 194.3 percent in the same amount of time. In comparison, that ever-so-sought 18-24 group bounced just 20.6 percent. The total number of Facebook users aged 35-plus in October 2007 totaled just fewer than 845,000, while as of this past January, their combined might totals just less than 8 million - 18.9 percent of the total Facebook pie.
<ul><li>http://dreyers.tasteofrecovery.com/ </li></ul>Nestle USA's Dreyer's Grand Ice Cream, which says it created the Rocky Road flavor in 1929 to "give folks something to smile about despite their financial woes," is back at it 80 years later. To help promote its latest new "Slow Churned" flavor, the brand is running a "Taste of Recovery" essay contest, with a grand prize of $100,000. Entrants were asked to describe why they need the money, and how they would spend it to pursue their dreams.
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